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Old 7th February 2013, 07:59   #16
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Default Re: VW's budget brand for Emerging Markets

Piech says VW may add a 13th brand - Would it be the budget brand?

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VW currently has 12 marques comprising eight passenger car nameplates, a light commercial-vehicle unit, two heavy-truck makers and one motorbike brand.


Volkswagen Chairman Ferdinand Piech indicated that the automaker plans to add at least one brand to the current lineup as part of a strategy to claim the industry's top spot by 2018


http://www.autonews.com/apps/pbcs.dl...#axzz2KAydbmEt

Last edited by volkman10 : 7th February 2013 at 08:00.
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Old 12th February 2013, 15:56   #17
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Default Re: VW's budget brand for Emerging Markets

Volkswagen confirms low-cost car for 2015.

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Volkswagen boss Martin Winterkorn has stated that production of a new super-budget car will start in 2015.We are developing a budget car for the price range between €6000 and €7000 (Rs 4.3 and 5.1 lakh).
http://www.autocarindia.com/News/332...-for-2015.aspx

Last edited by volkman10 : 12th February 2013 at 15:59.
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Old 8th March 2013, 07:36   #18
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Default Re: VW's budget brand for Emerging Markets

VW developing sub-four-metre Vento.

VW has confirmed that it is developing a sub-four-metre Vento for the
Indian market.

The sub-four-metre Vento will compete with the Honda Amaze and Maruti Swift Dzire.

VW is unlikely to launch the compact Vento, which is being developed by VW India’s R&D team in Chakan, before 2014.

A compact SUV and even an MPV based on the PQ25 platforms are also being considered.


Cheers!

Source: ACI
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Old 8th March 2013, 08:01   #19
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Default Re: VW's budget brand for Emerging Markets

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Originally Posted by volkman10 View Post
VW developing sub-four-metre Vento.

VW has confirmed that it is developing a sub-four-metre Vento for the
Indian market.
The Polo itself is quite a large hatchback by our current standards, and now they want to push in a boot there, and still keep it under 4m!
Instead of cashing in on the ‘sedan is better’ mindset, they would have looked to improve the Polo and Vento further.
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Old 22nd March 2013, 21:37   #20
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Default Re: VW's budget brand for Emerging Markets

Budget car to debut sometime in 2015!

VW is on the brink of developing a new budget car for the Chinese . While this is still some way in the future, India would be a potential market for the car as well.

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Markets like India and China have a tremendous need for highly price oriented ‘Base Cars.’ Volkswagen needs to be represented in this growing segment. Therefore, we have started the development of the Budget Cars. The use of MQB components does not make sense for cost reasons therefore.
http://indianautosblog.com/2013/03/v...#ixzz2OHjmpzyj
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Old 22nd November 2013, 08:19   #21
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Default Re: VW's budget brand for Emerging Markets

VW's budget brand to be "announced next year" - if launched, the budget brand would be marketed under a new name.It will be a special brand within the group.

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Volkswagen bosses say the firm's budget brand is progressing, but cost and quality standards are still under scrutiny.
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The project is currently undergoing conceptual investigation as to whether a suitable car can be built to a sufficiently high standard and still be sold at a budget price.

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We are still working on the cost side. What’s clear is that we will only make this car if it meets our standards on safety, ride, handling, comfort and so on – and that it can be made profitably.
Source: Autocar
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Old 17th December 2013, 14:04   #22
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Default Re: VW's budget brand for Emerging Markets

Volkswagen bets on Budget car and UP to drive volumes.

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Volkswagen, Europe’s largest and the world’s third largest passenger car maker by sales, is planning to bring to India Volkswagen UP and the small car called “Budget car” to create mass volume brand in India as well as for exports.
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We are seriously studying various new product options for different segments, including compact sports utility vehicle (SUV) and after finding a suitable product we will announce it in due course. The company was looking at addressing high volume segment.

http://www.mydigitalfc.com/news/volk...ve-volumes-145
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Old 27th January 2014, 17:52   #23
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Default Re: VW's budget brand for Emerging Markets

Autos Arena spot Test mule of the Polo.Could this be the de-tuned 1.5/1.4 TDI being tested that would debut in both the Polo and Vento?

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Cheers!

Last edited by volkman10 : 27th January 2014 at 17:53.
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Old 6th February 2014, 13:06   #24
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Default Re: VW's budget brand for Emerging Markets

India could be the first recipient of the ptroduction version of the Taigun concept shown at the Auto Expo.
Volkswagen says a production version of the Taigun concept will be launched and will take into consideration the feedback received these days at 2014 Auto Expo in New Delhi, India.

The vehicle has an overall length of 3859mm with the rear spare wheel installed and is 1728mm wide and 1570mm tall (1605mm with roof rails), meeting the tax benefits of the Indian regulations.

Volkswagen has managed to create a generous 2470mm wheelbase which can easily host five people and 280 liters worth of cargo in the trunk. Fold down the rear seats and the capacity jumps to 996 liters helped by the double cargo floor while the load width of the tailgate measures 900mm.

Tiagun concept comes with a small three-cylinder, 1.0-liter TSI engine delivering 110 HP (81 kW) at 5,000 rpm and 175 Nm (129 lb-ft) from 1,500 rpm. It will do 0-62 mph (0-100 km/h) in 9.2 seconds and a top speed of 115 mph (186 km/h). Tipping the scales at just 998 kg (2,200 lbs), the Taigun manages to return 50 mpg US (60.1 mpg UK or 4.7 liters / 100 km) and has a range of about 621 miles (1,000 km) thanks to a 50 liter tank.

Engines considerd for India could be the 1.0 L TSI engine and the 1.4/1.5 TDI engine which is now in the Facelifted Polo Internationally. The 1.0 L TSI engine could later serve in the UP , when considered for launvh in India.

Expect an early launch of the Tiagun to join the Crossover craze in India.

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Old 6th February 2014, 13:25   #25
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Default Re: VW's budget brand for Emerging Markets

The VAG group has enough brands it can't seem to position properly, and it wants to create another one?

GM went down this road once, and it didn't end well. Everyone else is trying to consolidate. Not really sure why they can't use one of their existing brands. SEAT or Dacia?
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Old 7th February 2014, 07:10   #26
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Default Re: VW's budget brand for Emerging Markets

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Not really sure why they can't use one of their existing brands. SEAT or Dacia?
SEAT is not exactly a budget brand, more aligned to the likes of Skoda. But yes, I don’t understand why they need a budget brand as such.
And Dacia is owned by Renault
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Old 7th February 2014, 07:49   #27
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Default Re: VW's budget brand for Emerging Markets

India specific models planned. Taigun would be built in Brazil and India , to start with. Expect more modifications to the Concept based on customer interactions!

VW's budget brand for Emerging Markets-slide1638.jpg

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Old 7th February 2014, 09:06   #28
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Hope that they offer good safety kit ,Brazil made automobiles are especially notorious for being death traps ,just like ours ,ain't it ?
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Old 7th February 2014, 15:21   #29
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Default Re: VW's budget brand for Emerging Markets

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SEAT is not exactly a budget brand, more aligned to the likes of Skoda. But yes, I don’t understand why they need a budget brand as such.
And Dacia is owned by Renault
Whoops about Dacia. But Skoda and Seat are supposed to be their 'Cheaper' Brands compared to VW. Skoda has unfortunately ended up as a premium brand in india, some would even say above VW. It would make no sense to kill or reposition Skoda right now - would be like Thums up for Coke. So that leaves SEAT.
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Old 1st March 2014, 11:50   #30
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Default Re: VW's budget brand for Emerging Markets

Volkswagen's new budget brand hits cost problems

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High internal manufacturing standards blamed for new budget brand's delay
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The company is struggling to hit budget targets for the proposed cars while still maintaining what senior management has deemed “necessary” quality and safety levels. As a result, there is currently no business case for making the vehicles.
However, the project is reported to be “still under consideration” as opposed to being put on hold or cancelled.

http://www.autocar.co.uk/car-news/in...-cost-problems
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