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|6th November 2014, 09:32||#46|
Join Date: Jun 2009
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Re: Ford's new Ad sparks International Controversy! UPDATE: JWT fires 2 Senior employ
This is 'patli gali' advertising. These ads are created by advertising people in their free time. And since these ads do not need any client approval, they are generally really creative, funny and cutting edge stuff.
Patli gali = jugaad (when you know the client will not approve and sanction budget for such ads)
Something that stays inside advertising community. Probably something like 'concept cars' by auto community. And just like most of the concept cars, patli gali stuff stuff never sees light of day in mainstream media. Or is heavily modified.
I fail to understand why there is such a hue and cry. Just like humor and satire, the meaning of the such ads lies in the meaning hidden between the lines rather than direct implication.
In this case, all the ad is trying to say that figo has large boot space.
Just in a different and humorous way. And ford has nothing to do with it. Only co incidence is that these were created by agency officially authorized to develop ads for ford.
Last edited by wanderhermit : 6th November 2014 at 09:35.
|16th September 2015, 17:11||#47|
Join Date: Feb 2004
Thanked: 103,565 Times
Re: Ford's new Ad sparks International Controversy! UPDATE: JWT fires 2 Senior employees
A great article from Caravan Magazine (as their 'reportage' write-ups usually are) - Link
Apparently, Ford had signed off on these ads to be submitted at an awards function. Never knew about scam ads. Learn something new everyday!
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