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Old 23rd July 2013, 11:38   #1
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Default Tata to re-enter Aussie market

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Tata Motors is setting up shop in Australia once more, according to a press release issued by the brand's newly appointed local distributor, Fusion Automotive.

The Indian brand, best known as the owner of Jaguar and Land Rover – but also known for the Tata Nano, commonly described as the cheapest car in the world – has been distributed from Queensland in the past, selling the Xenon pick-up model here. Prior to the Xenon, Tata sold the Telcoline pick-up range and the Safari SUV.

To date it has not left much of a mark in Australia, but the new distributor has ambitious plans – starting with the launch of a 13-dealer network in the fourth quarter of this year. As a target, the company aims to expand the dealer network to 25 within a year of the relaunch. The product portfolio from launch (expected to be the Xenon) will be a range of single and dual-cab 4x2 and 4x4 models, all powered by Euro 5-compliant turbo diesel engines.
http://www.motoring.com.au/news/2013...e-market-37800
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Old 23rd July 2013, 14:43   #2
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Default Re: Tata to re-enter Aussie market

this is good news! Hopefully this also means we get to know Tata cars' faring on international safety ratings, like we got to know for the Mahindra XUV.
Also hoping that this means the rollout of more capable engines and gearboxes for vehicles like the Storme and Aria
All the best to Tata Motors in Australia!
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Old 23rd July 2013, 16:14   #3
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Default Re: Tata to re-enter Aussie market

The challenges that TATA will face there are (not in order of priority);
1. ANCAP Safety Standards which are probably as tough as Euro NCAP.
2. Australia has made ESP mandatory w.e.f 2013 or 2014 - I wonder how many of the Tata Passenger cum Utility vehicles have such a thing.
3. Strong Bias towards Japanese vehicles which are proven over time in the harsh Aussie Outback.
4. Strong competition from up-coming Koreans - though Korean = Cheap and Nasty in the Aussie Lexicon, the extreme VFM cannot be ignored for long and with the ethnic mix in Oz changing rapidly the way it is, newer entrants into that society are no longer carrying the baggage of earlier generations.
5. Interestingly, there will be competition from the Chinese as well - Great Wall Motors definitely has a presence there in the Utility, Double Cab and SUV segments.
6. Am very sure Mahindra will turn up there sooner or later too, to add to the masala!
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Old 23rd July 2013, 16:24   #4
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Default Re: Tata to re-enter Aussie market

Was wondering how the Aria is shaping up ? It has now spent some time in the market, and after plenty of initial feedback with respect to quality, and some outright lemons, seems to have settled down somewhat in the market. Quite a few taxi Aria's can be seen these days.

It would be a decent job if they could have an Aria around a monocoque chassis and position it for export not dissimilar to what XUV has done ? Just reduce the ladder-on-frame bulk a bit, since it is not a dedicated off-roader anyways.
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Old 23rd July 2013, 16:27   #5
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Default Re: Tata to re-enter Aussie market

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Originally Posted by shankar.balan View Post
Am very sure Mahindra will turn up there sooner or later too, to add to the masala!
Already there. I guess they launched Scorpio ute there at least a couple of years ago.

Edit: 2007, apparently.
http://www.dnaindia.com/money/110196...after-20-years

Last edited by darklord : 23rd July 2013 at 16:28.
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Old 23rd July 2013, 18:48   #6
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Default Re: Tata to re-enter Aussie market



Tata to re-enter Aussie market-tata-xenon-pick-up-truck-4.jpg

By the last quarter of 2013, Indian car and utility vehicle major Tata Motors, will join competitor and compatriot, Mahindra &Mahindra, in Australia. Tata Motors is re-entering Australia, after its 1996 debut with the Telcoline range of pick up trucks. Tata Motors has tied up with Australian distributor Fusion Automotive, to sell the Xenon range of pick up trucks. Known as Utes, an abbreviation for utility vehicles, pick up trucks are very popular in Australia, a country-continent known for expansive distances and tough terrain.

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The Xenon range of pick up trucks that Tata Motors will sell in Australia will be available in single cab and crew cab variants. Both 4X2 and 4X4 variants of the Xenon will be sold in Australia. A single engine option, in the form of the 2.2 liter common rail-turbo diesel motor will be offered on the Xenon. This engine outputs 140 Bhp of peak power and 320 Nm of peak torque. The engine is a tried-and-tested unit that is offered on other Tata SUVs such as the Aria, Safari and Safari Storme.

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To sell the Xenon in Australia, Tata Motors has upgraded the 2.2 Liter DICOR turbo diesel engine to meet Euro V emission norms. A five speed manual gearbox will handle torque transmission to the rear wheels of the Xenon pick up truck. Initially, the Xenon will be sold through 13 dealers. The dealership number will be expanded to 25 by the end of next year. Tata Motors could price the Xenon pick up trucks in the 20,000-30,000 Australian dollars bracket.

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Competition for the Tata Xenon will come from the Mahindra range of pick up trucks. Mahindra sells a range of pick up trucks such as the Genio and Scorpio-based models in Australia. Also, the Indian car maker sells the flagship XUV500 crossover in the Australian car market. All Mahindra products sold in Australia come with the 2.2 liter mHawk turbo diesel engine in varying states of tune. Both 4X2 and 4X4 options are available on Mahindra's pick up trucks sold down under.

Last edited by JayPrashanth : 23rd July 2013 at 18:49. Reason: News Link Added
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Old 24th July 2013, 09:46   #7
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Default Re: Tata to re-enter Aussie market

It would be interesting to see how they fare, and more importantly, the user experience of the Australian consumers. If their experience of product quality and service prove to be good (at least acceptable), it will definitively prove the rot lies in the Indian operations. If its proven sub-par, it will prove that the malaise goes deeper - right into the DNA. Both will provide clear signals to the new CEO on what needs to be done, and how deep the changes need to be. As an existing customer, I wish him well.
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