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Old 10th August 2013, 15:07   #1
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Default Fiat's low cost brand - Autobianchi?

Fiat could be following the footsteps of Renault and Nissan in creating a low cost brand. Fiat is said to be reviving Autobianchi brand to create a low cost line up. Poland and Russia gets a mention while there is no mention of India.


Last week, German website Autobild announced that Fiat could revive Autobianchi as its low-cost brand. For a while Innocenti was whispered around but it now seems like Autobianchi is the go. Created in 1955, Autobianchi was always priced higher than equivalent Fiat models and was used to test innovative concepts which later found their way into mainstream Fiat vehicles. Guess that will have to change now! The brand was integrated into Lancia in 1989 but survived in Italy until 1995 when production of the Y10 stopped. More on the Autobianchi brand here.

According to Autobild, the first Autobianchi model would be built in Poland and Russia and based on the Brazilian Fiat Siena, itself built on the previous generation Fiat Palio’s platform. It will be a notchback sedan targeted at Eastern European markets to go full frontal against the Dacia Logan, with prices starting at 5,000 Euros. Autobild says if these plans come to fruition we could see the first low-cost Autobianchi cars hitting the road in late 2014, which is not so far off!

These news come as Nissan has confirmed they are reviving the Datsun brand as their low-cost option, to be officially launched later this year. Plans are now getting more precise: in addition to India, Indonesia and Russia which were announced last year, in February South Africa was confirmed as the 4th market where the Datsun brand will be revived.
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Old 10th August 2013, 15:15   #2
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I would love to see a Punto "active" in the lines of Nissan rather see a direct sub brand altogether. This I believe would help in some volume sales and the regular Punto can be upgraded to a more premium GT model or so. The low cost variant will fill the garages of many who would be looking to own a second car which can be taken to the highways once in a while. That's just me
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