Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 27th November 2014, 13:39   #1
Senior - BHPian
 
Tushar's Avatar
 
Join Date: Oct 2014
Location: Mumbai
Posts: 1,138
Thanked: 8,356 Times
Default MINI will shrink range down to 5 "superhero" models

BMW subsidiary MINI has confirmed that the brand's model range will be downsized. MINI will now work towards offering 5 models instead of the 8 currently on sale. The brand will focus on "superhero" products said BMW AG board member Peter Schwarzenbauer. MINI has not officially stated which models will be retained. However, the "superhero" range is expected to include the MINI 3-door, MINI 5-door, MINI convertible, Countryman and Clubman.

MINI USA product planning manager recently confirmed that the MINI Coupe and Roadster would be pulled out of production in 2015. The Paceman may also be discontinued next year, while an electric MINI is also on the books.

Source: Bloomberg

Name:  DSC00060.JPG
Views: 478
Size:  306.5 KB

Name:  MiniPaceman2_2338808b.jpg
Views: 424
Size:  77.5 KB
Tushar is offline   (3) Thanks Reply With Quote
Old 27th November 2014, 15:20   #2
Distinguished - BHPian
 
vb-san's Avatar
 
Join Date: Feb 2010
Location: S'pore/Thrissur
Posts: 4,697
Thanked: 3,882 Times
Default Re: MINI will shrink range down to 5 "superhero" models

Quote:
Originally Posted by Tushar View Post
BMW subsidiary MINI has confirmed that the brand's model range will be downsized. MINI will now work towards offering 5 models instead of the 8 currently on sale. The brand will focus on "superhero" products said BMW AG board member Peter Schwarzenbauer. MINI has not officially stated which models will be retained. However, the "superhero" range is expected to include the MINI 3-door, MINI 5-door, MINI convertible, Countryman and Clubman.
Good decision! The Paceman I guess was a DoA product. Infact I am surprised that they decided to continue with the Clubman. With the launch of 5-door Mini, the Clubman looks quite irrelevant.
vb-san is offline   (1) Thanks Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
"Cayenne" we "XC-eed" in our "Endeavour" to "Safari"? Taking powerful metal off-road SS-Traveller 4x4 Excursions 55 10th November 2016 22:56
New Mini "Mini/ Minor" CARDEEP The International Automotive Scene 0 17th July 2010 10:46
Which Superbike is the real superhero ??? devarshi84 Superbikes & Imports 30 26th September 2006 04:48
Why car cos come up with CNG models in contrast to LPG models ? mithun The Indian Car Scene 20 3rd September 2006 14:55


All times are GMT +5.5. The time now is 19:44.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks