Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 7th August 2006, 17:11   #1
Senior - BHPian
 
sajo's Avatar
 
Join Date: Apr 2005
Location: Pune
Posts: 2,556
Thanked: 816 Times
Question Mahindra to enter US market?

It is reported in Autoweek that the Indian manufacturer is quietly setting up a network of 200 dealerships to sell an "unspecified" utility vehicle.
Now thats news for me.. How does Mahindra expect to sell the Scorpio in such a competitive market? Or is it going to be something on the lines of the CJ? Any idea of the engine options it may have?

Read the article here.
sajo is offline   Reply With Quote
Old 7th August 2006, 17:51   #2
BHPian
 
jango's Avatar
 
Join Date: Mar 2006
Location: New York & kotayam
Posts: 798
Thanked: 19 Times
Default

Well that's going to be intresting.....
jango is offline   Reply With Quote
Old 7th August 2006, 17:57   #3
Senior - BHPian
 
satish_appasani's Avatar
 
Join Date: Jun 2004
Location: Hyderabad
Posts: 1,033
Thanked: 45 Times
Default

I think Mahindra already sells it's tractors in US.
satish_appasani is offline   Reply With Quote
Old 7th August 2006, 20:02   #4
Senior - BHPian
 
sajo's Avatar
 
Join Date: Apr 2005
Location: Pune
Posts: 2,556
Thanked: 816 Times
Default

Quote:
Originally Posted by satish_appasani
I think Mahindra already sells it's tractors in US.
Ohh yes.. MUSA is one of the best selling (small) tractor brand in the US. There was a story about it a while ago in the TOI.
The "unspecified" UV might be the Scorpio with a better, more modern overhead cam CRDi unit, and could possibly be one of the lowest priced vehicles on sale there.
This might also pave the way for Tata to gain entry there..me thinks.

Last edited by sajo : 7th August 2006 at 20:06.
sajo is offline   Reply With Quote
Old 7th August 2006, 20:28   #5
Distinguished - BHPian
 
condor's Avatar
 
Join Date: Jun 2006
Location: Speed-brkr City
Posts: 10,740
Thanked: 4,318 Times
Default

IMO, unless there is a quantum leap in their products, they wouldnt be able to get even a toe-hold in the competitive US market. While they are doing pretty good with their tractors there, a UV / passenger vehicle is an altogether different ball game.

Come to think of it, the Scorpio is selling here for 9L approx = 20K USD, in India and about 11L for the South African version.
Current options in US, in the 17K - 23K segment are Honda Element, Hyundai Santa Fe & Tuscon, the Jeeps, Sorento and Sportage from Kia, Mitsubishi Outlander, and lot more. Check this link:
http://www.edmunds.com/apps/vdpconta...ribute2=15k25k

It could be the new MUV they are planning, but then again, the quality of the product will have to be much much better than what they have given us so far.

But then, if they still achieve even an entry, it will be something to be proud of. Here's wishing M&M the best ..
condor is online now   Reply With Quote
Old 7th August 2006, 21:17   #6
BHPian
 
ritik123's Avatar
 
Join Date: Jul 2005
Location: United States
Posts: 123
Thanked: Once
Default

Not only are the mahindra's selling tractors in the US, their tractors are also prefferred by many over big American Brands like John Deere. Source: A recent article on Businessweek about foreign brands in USA.

With regards to selling a car /suv, lets not forget there is a huge immigrant population in the US (mexicans/indians/chinese) who cannot afford a brand new vehicle, even if it be a 8,000$ Kia. So if priced right, the Mahindra's could make a mark here.
ritik123 is offline   Reply With Quote
Old 8th August 2006, 08:25   #7
Distinguished - BHPian
 
condor's Avatar
 
Join Date: Jun 2006
Location: Speed-brkr City
Posts: 10,740
Thanked: 4,318 Times
Default

Mahindra's tractors are still in the lower HP range. A line like that from a BW report is generalising things a little too much.

I dont see why should the immigrant population look to a M&M SUV - un-proven, un-tested. A used Honda CR-V with a real-time AWD at 8-10K would still be a pretty good bet. If a Kia is available for 8K, then a new SUV from some one like M&M wouldnt stand a chance at twice the price.

It's going to be intresting to see how this SUV shapes up.

Last edited by condor : 8th August 2006 at 08:27.
condor is online now   Reply With Quote
Old 8th August 2006, 08:37   #8
Senior - BHPian
 
sajo's Avatar
 
Join Date: Apr 2005
Location: Pune
Posts: 2,556
Thanked: 816 Times
Default

I agree with Condor here. The only real chance Mahindra have is to have a killer price tag. The max size for the dollar thing might work in their favour though. Or they might create a Wrangler lookalike (or say..character alike) and position it several notches below.
sajo is offline   Reply With Quote
Old 8th August 2006, 08:41   #9
Senior - BHPian
 
devarshi84's Avatar
 
Join Date: Jun 2005
Location: Ahmedabad - Tor
Posts: 3,996
Thanked: 118 Times
Default

I dont see a reason why mahindra would try to compete with Honda CR-V.

we are getting the Scorpio for 7-8 here and CRV for 14. so based on this mahindra will be more priced like 10-12K.

Money conversion doesnt always work out same.



"What this means to you: If the Indians want to sell low-priced vehicles to the Americans, they'll have to get in line behind the Koreans, the Chinese and the Russians."

http://www.edmunds.com/insideline/do...ticleId=116391

I would take this statement with a pinch of salt. If hyundai is giving toyota sleepless nights. Why cant mahindra do the same in within the next decade?

Last edited by devarshi84 : 8th August 2006 at 08:45.
devarshi84 is offline   Reply With Quote
Old 15th February 2007, 16:43   #10
Team-BHP Support
 
tsk1979's Avatar
 
Join Date: Feb 2005
Location: New Delhi
Posts: 22,953
Thanked: 15,646 Times
Default

More news on this front, After tractors Mahindra is seriously looking at the scorpio going to the US. The USP? Mileage of 35mpg.
Indian automaker indeed targeting U.S. - Autoblog
Wah wah vroom Mahindra! : HindustanTimes.com
Mahindra plans to ride in on NRI wave. Price pegged is at 25K by HT, but most probably they will sell it for around 15K.
Considering the number of Indians in atlanta, they can easily sell around 1000 units a month, which is actually a very small number in the US market.
tsk1979 is offline   Reply With Quote
Old 15th February 2007, 16:58   #11
Senior - BHPian
 
sajo's Avatar
 
Join Date: Apr 2005
Location: Pune
Posts: 2,556
Thanked: 816 Times
Default

The Scorpio's competition would not be the new C-RV, but used CR-Vs, RAV4s, Colorados, Blazers,Rangers etc. I think a pickup version (as sold in SA) would make better sense there.
sajo is offline   Reply With Quote
Old 16th February 2007, 18:01   #12
Senior - BHPian
 
rahul_intlad's Avatar
 
Join Date: Aug 2006
Location: Pune
Posts: 1,577
Thanked: 2 Times
Default

Quote:
Detractors have valid arguments. Buying a car is not a simple cost driven decision. Although the fledging saga of Ford motors in public perception has only been endorsed by the influx and flourishing of cars from Toyota, Honda, Hyundai, Nissan among others; the customer of the US automotive industry remains a tough nut to crack. He wants it all; a big, flashy, fuel-frugal, six-wheel, 4 by 4 dream machine.Preliminarily, it looks like Mahindra has it in place. However for the real conversions to happen, substance will have to be where promise already is.That is to say, Mahindra and believers in the brand among Indian-Americans will need to convert this possible pit-stop into vociferous victory.
Mahindra has not been selling vehicles to only Indians in the other global markets,For mahindra to do well the locals too need to accept brand Mahindra.

Mahindra however should be prepared for legal battles in the US if they plan to give them vehicles like our first generation Scorpio's.

Source:
Wah wah vroom Mahindra!: Indians Abroad - HindustanTimes.com

Last edited by rahul_intlad : 16th February 2007 at 18:10.
rahul_intlad is offline   Reply With Quote
Old 16th February 2007, 19:21   #13
BHPian
 
sbasak's Avatar
 
Join Date: Nov 2005
Location: CCU-LTN
Posts: 607
Thanked: 8 Times
Default

Simply entering into US auto market = one small step for Mahindra, one giant leap for Indian manufacturers.....
sbasak is offline   Reply With Quote
Old 16th February 2007, 20:06   #14
Senior - BHPian
 
Join Date: Sep 2006
Location: Melbourne, Hyd
Posts: 1,235
Thanked: 23 Times
Default

Quote:
Originally Posted by condor View Post
IMO, unless there is a quantum leap in their products, they wouldnt be able to get even a toe-hold in the competitive US market.
I heard not all american vehicles are compitetive enough as the japs are. so mahindra does have a decent chance. Also in SA i think the scorpio is also available as a pickup....hmmmm that should sound to americans ears and there is a good number of indians in US. and yeah 35mpg would be a good buy. Just add ABS and airbags and some similar goodies what cars have in US, lo you have the car suitable for US .... lol

Last edited by kkr2k2 : 16th February 2007 at 20:09.
kkr2k2 is offline   Reply With Quote
Old 16th February 2007, 20:59   #15
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Long Island, NY
Posts: 7,034
Thanked: 1,470 Times
Default

I'd hate to say this but they'll come back mauled.
theMAG is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Mahindra to enter two wheeler market robin_1981 Motorbikes 32 15th October 2009 10:20
Jaguar & Land Rover to enter Indian market. Aston.Martin The Indian Car Scene 12 13th May 2009 11:00
Honda to enter small car market with "Jazz" bill1182 The Indian Car Scene 1 3rd August 2007 16:29
Tata Motors might enter the second hand car market in India askicode The Indian Car Scene 15 17th April 2007 18:37
Lamborghini, Ferrari, Maserati & Bugatti to enter the Indian Market khanak The Indian Car Scene 18 7th March 2006 23:37


All times are GMT +5.5. The time now is 22:33.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks