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|22nd December 2014, 11:48||#1|
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Volvo to increase online presence, cut back on motor shows
Volvo reportedly sold all 1,927 first edition units of the new XC90 SUV, 47 hours after it was unveiled. All the units were booked through Volvo's online platforms. Bolstered by the online impact, Volvo plans to reduce their expenditure on motor shows and increase focus on online outreach.
The Swedish car maker, owned by Chinese automaker Geely, plans to withdraw from all, but one motor show each, in Europe, Asia and North America. Sources say the brand's physical presence at such events will be limited to the Detroit, Beijing and Geneva motor shows. The brand also gave the 2014 Delhi auto expo a miss.
Volvo will work towards making its online marketing and sales strategy more extensive. However, the brand has assured dealer partners that they will not be taken out of the equation. Any orders placed online will still have to be processed and delivered through a Volvo dealership.
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