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Old 10th April 2015, 19:01   #16
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Default re: Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan

With oil prices expected to remain low for a while, 2015 is going to be THE year of the SUV.

You will see SUV's crawling out from under every manufacturer's rock. Pun intended.

Though I don't see how RR making an SUV is out of it's heritage. Did they not make luxury versions of whatever type of vehicle was in vogue during the years? I'm guessing.

It's when marquees like Maserati, Lamborghini and Ferrari jump on the SU wagon that you know things have really gone too far

Surprised they haven't already seeing the monetary windfall Porsche has made.

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Old 9th March 2016, 16:58   #17
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Default re: Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan

Spotted again, this time in Sweden;

Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan-rollsroycesuvspiedinswedenitsshorterthanaphantom_8.jpg

Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan-rollsroycesuvspiedinswedenitsshorterthanaphantom_10.jpg

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Old 13th March 2016, 18:11   #18
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Default Rolls Royce starts testing AWD system for its upcoming SUV

Quote:
Originally Posted by Viju View Post
Porsche, Bentley, Jaguar and now Rolls Royce! Why do they all have to sell cars in every segment there is?

Quote:
Originally Posted by D33-PAC View Post
Why are they making an SUV ? any reason ?
First things first, let's stop calling it an SUV, please! Rolls-Royce never claimed it was making an SUV. Bentley did call the Bentayga an SUV and so did Porsche with the Cayenne and so is Lamborghini with its upcoming Urus, but Rolls never has. What this is going to be is a "high-bodied vehicle that can cross any terrain" and be "effortless everywhere". Like Rolls' of the Kings and Maharajas of centuries gone by.
Fellow bhp-ian gthang gets it, sort of.
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Originally Posted by gthang View Post
Though I don't see how RR making an SUV is out of it's heritage. Did they not make luxury versions of whatever type of vehicle was in vogue during the years? I'm guessing.


And these words from the company themselves puts it better than I ever can.
"In parts of the world including Australia, India and the Americas, Rolls-Royces carried their owners over challenging terrain with absolute reliability and comfort. History sets our precedent and our future calls us to action."
Name:  ImageUploadedByTeamBHP1457871752.963411.jpg
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Quote:
Originally Posted by gthang View Post
It's when marquees like Maserati, Lamborghini and Ferrari jump on the SU wagon that you know things have really gone too far
I absolutely hated Porsche when they announced the Cayenne and Panamera even, partly because of the fact that they looked hideous, but mostly for selling-out. But then Porsche only did it for the money, besides setting new performance and handling bencmarks in the segments entered. And it is this money that has helped them make the 918 Spyder, Cayman GT4, 911 GT3 and RS and the newest/purest of them all, the 911 R. It has also helped them go racing (and winning) at LeMans. So I don't hate Porsche anymore. Same goes for Maserati and their Levante. And Aston Martin and their upcoming DBX "crossover". They need the money so that they can keep making sport/super cars.
But Lamborghini going this way was a little shocking. They do real good for themselves and I thought the poseurs were keeping their cash registers ringing no matter how overly priced some of their specials are (read Veneno/Centenario).
Quote:
Originally Posted by D33-PAC View Post
As much as I hate Ferrari, one of the things I respect them for is their unwavering ability to stay true to their origins and culture of making fine two doored automobiles. A bit of a Rolls Royce admirer died in me when i heard the news of this car. I respect people who value culture/pedigree/origins/roots whatever you really want to call it.
So by making the 'Cullinan', Rolls-Royce is infact valuing their culture/pedigree/origins/roots now more than ever. It is like Ferrari making front-mid engined V12 GT berlinettas.
And with that I rest my case.

Last edited by shyn : 13th March 2016 at 18:12.
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Old 30th May 2016, 14:42   #19
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Default re: Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan

Update;

The man in charge of design at BMW talked a little bit about Rolls-Royce’s SUV which he described as being “a truly special car.” He went on to specify fans of the prestigious marque shouldn't be worried because the high-riding RR won’t look like a “monster truck”
Will go on sale by 2018 end

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Old 1st December 2016, 22:06   #20
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Default re: Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan

Spied in production body;

Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan-projectcullinan_1.jpg

Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan-projectcullinan_2.jpg

The Rolls SUV will be called "Cullinan"

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Old 2nd December 2016, 17:18   #21
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Default Re: Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan

While the entire car design industry is going crazy with line and curves. This car manufacture continues to go bold with box and straight lines. I am surprised SUV fever has not spared even RR!
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Old 2nd December 2016, 18:20   #22
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Default Re: Rolls Royce starts testing AWD system for its upcoming SUV, the Cullinan

I think it's a good idea. Who buys a Rolls? Extremely rich people. For them, an SUV works. High ground clearance, that feeling of being above all. There's a reason why almost all celebrities drive around town in SUVs.

And as long as they make their core products (Sedans), how exactly does it matter to anyone? No one is forcing you to buy it!

Companies need to sustain themselves. This is not Suzuki/Honda making mass products.

Expansion, innovation and diversity is the only way to stay strong in the game. And most importantly, customer feedback. I'm sure most RR customers want to upgrade to an SUV but can't.
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