Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 13th April 2015, 10:17   #1
Senior - BHPian
 
Tushar's Avatar
 
Join Date: Oct 2014
Location: Mumbai
Posts: 1,138
Thanked: 8,356 Times
Default Hyundai creates a huge tyre track image to send a message in Space

Car makers often use advertising to send a message to each other. Cheeky messages have often been used in the spirit of competitiveness and certainly give customers something to grin about. However, Hyundai has now chosen to send a message, not to a rival, but to an astronaut. The newly launched campaign titled ‘A Message to Space’ revolves around a 13 year old girl who wanted to send a message to her Astronaut father, who is often away for months at a stretch for missions in outer space on the International Space Station (ISS).

Using the Delamar Dry Lake in Nevada, USA as a blank canvas, Hyundai used 11 units of the Genesis luxury sedan to write a message from 13 year old Stephanie. The message covered an area that is said to be more than one and a half times the size of New York City’s Central Park. Experts from South Korea, Europe, and the United States gathered to successfully complete the ambitious project. Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire track image’ ever by Guinness World Records.

Tushar is offline   (8) Thanks Reply With Quote
Old 13th April 2015, 10:26   #2
BHPian
 
Shanksta's Avatar
 
Join Date: Sep 2012
Location: Madras
Posts: 460
Thanked: 1,209 Times
Default

That is just awesome and thoughtful of Hyundai!! Plus Guinness world record for largest tire track image is the icing on the cake. That message has been beautifully recreated !!
Shanksta is offline   Reply With Quote
Old 13th April 2015, 10:40   #3
Distinguished - BHPian
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: Bangalore / TVM
Posts: 8,974
Thanked: 16,770 Times
Default

So a little kid contacts the big shots at Hyundai and the mighty company responds and tries to help her with this! How thoughtful! Really?

This is just another marketing campaign and Guinness record attempt disguised under some compassion to appeal to a larger audience.
CrAzY dRiVeR is offline   (2) Thanks Reply With Quote
Old 13th April 2015, 11:32   #4
Senior - BHPian
 
Tushar's Avatar
 
Join Date: Oct 2014
Location: Mumbai
Posts: 1,138
Thanked: 8,356 Times
Default re: Hyundai creates a huge tyre track image to send a message in Space

Quote:
Originally Posted by CrAzY dRiVeR View Post
So a little kid contacts the big shots at Hyundai and the mighty company responds and tries to help her with this! How thoughtful! Really?

This is just another marketing campaign and Guinness record attempt disguised under some compassion to appeal to a larger audience.
Pretty sure it was Hyundai that contacted the family for the promotional stunt. Doesn't change the fact that this is quite an impressive feat and quite a way to promote the Genesis, building up on the driver-less convoy (Hyundai to launch luxury sedan "Genesis" in Europe EDIT: Mulls Indian launch as well).
Tushar is offline   (6) Thanks Reply With Quote
Old 16th April 2015, 08:55   #5
BHPian
 
Join Date: Nov 2014
Location: Pune
Posts: 101
Thanked: 104 Times
Default Hyundai Motor creates a huge tire track image to send a message in Space

Hyundai Genesis vehicles were used to create the incredible image, carefully planned to resemble a replica of a handwritten message from 12-year-old Stephanie to her astronaut father watching from space.The information has been derived from site for Guinness world records available here

http://www.guinnessworldrecords.com/...s-daugh-376905

Delamar Dry Lake in Nevada is the place where this was attempted.
spyder_p8 is offline   (2) Thanks Reply With Quote
Old 8th May 2015, 14:42   #6
Senior - BHPian
 
sandeepmohan's Avatar
 
Join Date: Feb 2010
Location: Wellington
Posts: 1,944
Thanked: 1,626 Times
Default Re: Hyundai creates a huge tyre track image to send a message in Space

Watched the video today. Very touching.

I have to say, the Genesis looks stunning.
sandeepmohan is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Video: Ghost of Ayrton Senna, Honda creates it! vinair Int'l Motorsport 30 4th October 2013 09:36
Manhart Racing creates a V10 powered BMW M3 Wagon bivin The International Automotive Scene 5 26th October 2009 01:20
GM disbands unit that creates high-performance vehicles madan80 The International Automotive Scene 2 20th February 2009 23:23
Fuel price hike fear creates mad rush in Pune spadival The Indian Car Scene 33 2nd June 2008 15:18
Chevrolet Creates First Drive-In Fitting Room revvedup Shifting gears 0 12th April 2008 03:36


All times are GMT +5.5. The time now is 22:33.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks