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Old 13th May 2015, 19:26   #1
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Default Toyota and Mazda enter partnership to share technologies, reduce costs

Toyota and Mazda enter partnership to share technologies, reduce costs-toyotaandmazdaenterpartnershiptosharetechnologiesreducecosts_2.jpg

The agreement was announced today and shortly after it was signed a comittee will be formed to analyse how each other companies strength can benefit this partnership

It has also been long rumored that Mazda wants to license Toyota's hybrid systems for numerous projects, ranging from sportscars to SUVs.

This partnership could help both stop the costs of developing new technologies, especially when it comes to pollution.

We may also have a new joint car project too ? Like the way GT86 was born. You neva know, lets wait & watch

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Old 14th May 2015, 14:19   #2
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Default Re: Toyota and Mazda enter partnership to share technologies, reduce costs

Mazda is too small to offer much benefit to Toyota. I think it's going to be the other way around. Believe it or not, from time to time, Toyota actually helps other car makers out. Your guess is as good as mine as to why, but I think it's due to political reasons.

In the 80s, Toyota partnered with GM on a plant in California (NUMMI). Toyota was willing to teach GM a thing or two about manufacturing efficiency, and learn something about manufacturing in America along the way. GM learned nothing, Toyota learned a lot.

Mazda is too small to survive, leave aside spend any money on serious R&D. Toyota is doing it a favour (could also be pressure from the Japanese government). Hopefully, some of that 'fun to drive' Mazda DNA makes its way to Toyota's cars.
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Old 14th May 2015, 15:29   #3
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Default Re: Toyota and Mazda enter partnership to share technologies, reduce costs

^ Exactly, so if its good news for the company that produces cars like the MX-5 Miata, then it surely is good news for the enthusiasts too
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Old 14th May 2015, 17:02   #4
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Default Re: Toyota and Mazda enter partnership to share technologies, reduce costs

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Originally Posted by GTO View Post

Mazda is too small to survive, leave aside spend any money on serious R&D. Toyota is doing it a favour (could also be pressure from the Japanese government). Hopefully, some of that 'fun to drive' Mazda DNA makes its way to Toyota's cars.
My observation about Mazda has been a little different to that, especially on R&D.

On their own, they make excellent cars. Their current breed of Skyactiv engines and transmissions make their cars pretty much the best in their respective segments. But they have marketing and dealership networks that can be branded as trash to say the least and a very cheesy ad campaign to go on top of all that. Compare let's say the Mazda 3 to the Corolla and you can tell the difference. The Mazda has almost a Germanic quality to it and the drivetrain has had a lot of research put into it, and that it drives superior to any car in the segment doesn't need to be said again. The Corolla on the other hand is surviving on a 15-20 year old engine, though there were revisions of transmission. The Mazda's powertrain is almost "You can have your cake and eat it too" kinds. The same can be said about the Mazda 6 and CX-5. The Miata probably has no competition to compare at all. Now looks are in the eyes of the looker, and the Mazda design language is gorgeous now. Toyota makes bread and butter appliances pretty much. They only started taking looks seriously very recently after facing much slack from media.

But, in spite of having the best cars in their segment in terms of drivetrain, design and driving fun, they sell mid/ bottom of the segment. I would attribute that to marketing and production capacity issues. This marriage with Toyota better help Mazda on those aspects. If design and drivetrain flow from Toyota to Mazda, it will be back to the "Ford" days for Mazda. They will make pretty rebadged Toyotas - and it will be safe to say RIP Mazda as we know them.
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Old 18th May 2015, 15:00   #5
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Default Re: Toyota and Mazda enter partnership to share technologies, reduce costs

News is that Toyota has started developing a sub GT86 RWD sportscar, Can it be on the Miata Platform ?

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Old 19th May 2015, 11:27   #6
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Default Re: Toyota and Mazda enter partnership to share technologies, reduce costs

http://www.forbes.com/sites/joannmul...n-like-toyota/

This article covers the benefits which Mazda offers the giant in terms of advanced R&D and knowledge of making fun to drive & exciting cars.
Let us hope we have a sporty competition for City from Toyota's stable soon
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Old 19th May 2015, 13:01   #7
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Default Re: Toyota and Mazda enter partnership to share technologies, reduce costs

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Believe it or not, from time to time, Toyota actually helps other car makers out.
Very true. When I was working at Suzuki HQ, I had heard stories about how, many years ago, Suzuki was almost on the verge of shut-down due to some serious production issue and it was Toyota who helped them out and brought them back to normalcy.

Where I work right now, we have a lot of Mazda vehicles and they sure are fun-to-drive and are well-designed and of good quality. But Toyota is so huge that it does not really need any know-how from others.
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Old 6th June 2015, 11:34   #8
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Default Re: Toyota and Mazda enter partnership to share technologies, reduce costs

Update;

Toyota & Mazda will be developing a BMW i3 rival & also a Prius based "Crossover"

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Old 6th August 2015, 10:51   #9
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Default Re: Toyota and Mazda enter partnership to share technologies, reduce costs

Was just browsing around and saw that Scion have launched a new sedan in the USA. It's actually a rebadged Mazda2 sedan under this joint venture. It is made in the Mazda plant in Mexico.

Just wondering, Mazda makes this car in Thailand as well. What's even more interesting is that Thailand gets a 1.5L diesel engine with 105BHP.

If Toyota and Mazda have a partnership in place and can actually work out the legalities, this car looks to be a very promising option for India. Here's some reviews and links to check out. It looks pretty good inside out.

http://www.scion.com/cars/iA2016/

http://www.edmunds.com/scion/ia/2016/road-test.html

http://www.autoblog.com/2015/06/29/2...-drive-review/

http://www.mazda.co.th/cars/all-new-...prices/engine/
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