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Old 28th September 2015, 07:48   #1
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Default Borgward resurrected with the BX7 SUV

A German company founded in 1929 by Carl F. W. Borgward. Based in Bremen, Germany, they produced cars under the Borgward, Hansa, Goliath and Lloyd brands. In 1961 , the company was forced into liquidation by creditors and the company filed for bankruptcy.

After more than 50 years, the company is back. It has been revived by the founder’s grandson with financial backing by the Chinese truck manufacturer Foton.

Pic Source - CarScoops
Borgward resurrected with the BX7 SUV-borgwardbx75.jpg
Borgward resurrected with the BX7 SUV-borgwardbx73.jpg
Borgward resurrected with the BX7 SUV-borgwardbx76.jpg

The BX7 will first go on sale in China and in emerging markets in 2016, with the European launch to follow a year later

They announced that will return to the automotive market during the 2015 Geneva Motor Show. At the recently held Frankfurt Motor Show, they took the covers of the BX7 SUV.
This SUV will be their first offering for the Indian market.


How will it succeed without a diesel power train in India?

Quote:
The SUV will be powered by a 2.0 litre, four cylinder turbocharged petrol engine producing 221 bhp and 300 Nm of torque. It will also get a plug-in hybrid system. The engine will be mated to a 6-speed automatic transmission or a 7-speed dual clutch automatic transmission and power is sent to all four wheels. As of now, there are no diesel engines.
The SUV will rival Mercedes-Benz GLC, Audi Q5, BMW X3, Volvo XC60 and Land Rover Discovery Sport.

http://www.indiancarsbikes.in/cars/b...-india-129749/
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Old 28th September 2015, 08:24   #2
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Default re: Borgward resurrected with the BX7 SUV

Quote:
Originally Posted by volkman10 View Post
A German company founded in 1929 by Carl F. W. Borgward. Based in Bremen, Germany, they produced cars under the Borgward, Hansa, Goliath and Lloyd brands. In 1961 , the company was forced into liquidation by creditors and the company filed for bankruptcy.

After more than 50 years, the company is back. It has been revived by the founder’s grandson with financial backing by the Chinese truck manufacturer Foton.

Pic Source - CarScoops
Attachment 1420466
Attachment 1420469
Attachment 1420467

The BX7 will first go on sale in China and in emerging markets in 2016, with the European launch to follow a year later

They announced that will return to the automotive market during the 2015 Geneva Motor Show. At the recently held Frankfurt Motor Show, they took the covers of the BX7 SUV.
This SUV will be their first offering for the Indian market.


How will it succeed without a diesel power train in India?



The SUV will rival Mercedes-Benz GLC, Audi Q5, BMW X3, Volvo XC60 and Land Rover Discovery Sport.

http://www.indiancarsbikes.in/cars/b...-india-129749/
I think if they are planning for the entry by 2016, february 2016 auto expo would be the most ideal time and destination to showcase the product.
221 bhp from a 2.0 L engine seems impressive and the looks are also butch.
Let's wait and watch what all we get in comparison to the existing contenders in the segment.
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Old 28th September 2015, 12:26   #3
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Default re: Borgward resurrected with the BX7 SUV

Only a petrol motor powering a unknown brand that wants to compete with the Mercedes GCL, BMW X3, Audi Q5? We all know how this will end. Even the very competent Volvo XC60 doesn't get a second look from this market then how does Borgward plan to take on the big 3 Germans? If they are going to price it right up there with the Big 3 then they better start making some noise from now otherwise come launch date and buyer's will be asking 'Borgward who?'

Having said that, the design is pretty good. It's got all the SUV design cue's and from the C pillar onwards the hatch area looks a bit like the BMW X3. I think they have got the exterior design right - don't think anyone will complain about that and being a German brand we can safely assume they will get the interiors right too. Problem is the petrol only engine and the brand name.

Last edited by amit : 28th September 2015 at 12:28.
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Old 28th September 2015, 13:11   #4
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Default Re: Borgward resurrected with the BX7 SUV

Mod Note: Moved the thread to the international scene. I doubt this company will enter India any time soon. Title edited accordingly.

Let's not talk about an India entry until the company officially announces plans for the same.
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Old 29th September 2015, 10:17   #5
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Default Re: Borgward resurrected with the BX7 SUV

Not just chinese money, but chinese design philosophy as well?
Its mostly modeled on bits and pieces of BMW X-es, with a horrible grille banged in. Not a good looking car.
Especially not good looking or exciting enough to be a "revival" car!

PS: Just took a look through their previous cars. Theyve actually been Anu malik'ed from period ford/mercs before as well!Also, zoom in on the logo.

Last edited by mayankk : 29th September 2015 at 10:18.
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Old 29th September 2015, 11:18   #6
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Default Borgward to enter India

The German company reborn, will enter India first as CBU and later assembled probably in Pune. The first product will be BX7, powered by 2.0 litre 222 bhp engine. It's a Q5 sized product at the price of Q3.
Source:
http://m.autocarindia.com/Article.as...7724&type=News

Here's another good article on Borgward:
http://blog.caranddriver.com/german-...thinking-past/
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Old 29th September 2015, 12:06   #7
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Default Re: Borgward resurrected with the BX7 SUV

Borgward to come to India in 2016.

Reborn German carmaker Borgward looking at local assembly in India; Audi Q5-sized BX7 SUV to be the first model.

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Although the SUV will initially be imported, Borgward is looking at cutting costs by assembling the SUV here, possibly at a facility owned by Chinese financial partner Foton, outside Pune.

Quote:
Borgward will strive to deliver an SUV the size of an Audi Q5 at around Rs 25-27 lakh, which should get it a bit of attention. And the company will also “have a full range of cars in the near future, with two all-new cars launched every year”
http://www.autocarindia.com/auto-new...16-397724.aspx

Last edited by volkman10 : 29th September 2015 at 12:10.
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Old 8th October 2015, 10:54   #8
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Default Re: Borgward resurrected with the BX7 SUV

Beiqi Foton To Launch Borgward, To Make India Export Base.

The company could rename itself as Borgward India and will target the SUV segment with the launch of the BX7.

The focus on SUVs and using a German brand are the correct steps on part of Foton. It (Foton) is a government-backed company, so funds will never be an issue.

Quote:
Foton now plans to manufacture and sell passenger vehicles under the name of the German brand. Sources from the company said that they plan to use German technology and development capabilities mixed with India’s frugal manufacturing to produce and sell their vehicles, which would be exported to Africa, Southeast Asia and the Middle East, thereby making India an export base for the BX7 SUV which is set to be launched in the domestic market next year.
http://www.motorbeam.com/2015/10/car...a-export-base/

Last edited by volkman10 : 8th October 2015 at 10:57.
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