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Old 3rd December 2015, 13:40   #1
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Default Tata Motors (JLR) lining up to buy the historic Silverstone racing circuit

Jaguar Land Rover has made a bid for the historic Silverstone racing circuit and has plans for a multi-million pound redevelopment.

It wants to create a five-star hotel, JLR heritage centre, a motor industry museum, a vehicle design workshop, offices and a visitor centre at the world-famous Northamptonshire venue.

Talks between JLR and British Racing Drivers’ Club, which currently owns the circuit, are continuing the Post understands, but the carmaker’s board has given the green light.

It is understood any agreement would allow Silverstone to remain the home of UK motorsport, with events like the Formula One Grand Prix, MotoGP, World Superbikes and the British Touring Car Championship remaining in the hands of Silverstone Circuits.

As per the media, JLR has major plans for Silverstone, including using it as a base for up to 1,000 sales and marketing staff and 700 engineers. The plans also include:

* A special workshop for vehicle specification and handover to VIPs

* A 200-bedroom five-star hotel

* A visitor centre for brand experience and training, including 4x4 off -roading

* A heritage centre, including space to store and display the JLR Heritage Fleet

* Museums celebrating British motor heritage

source: http://www.birminghampost.co.uk/busi...s-buy-10539135
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Old 3rd December 2015, 13:50   #2
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Default re: Tata Motors (JLR) lining up to buy the historic Silverstone racing circuit

This is simlar to what Mercedes have done with Brooklands. The only problem is that Silverstone is not directly accessible from any of the major cities/ motorways.
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Old 3rd December 2015, 14:12   #3
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Default re: Tata Motors (JLR) lining up to buy the historic Silverstone racing circuit

Quote:
Originally Posted by shortbread View Post
Jaguar Land Rover has made a bid for the historic Silverstone racing circuit and has plans for a multi-million pound redevelopment.


Quote:
Originally Posted by ajmat View Post
This is simlar to what Mercedes have done with Brooklands. The only problem is that Silverstone is not directly accessible from any of the major cities/ motorways.
True, but the name itself is a big draw. Using it as a technology and marketing centre will ensure that it is used even when not occupied with motorsports. Future Jaguars (and possibly LRs) may even be tested and tuned on the circuit, which will be a selling point. They also cleverly plan to appeal to British sentiments in the development plans.

Last edited by VeluM : 3rd December 2015 at 14:13.
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Old 12th April 2016, 07:14   #4
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Default Re: Tata Motors (JLR) lining up to buy the historic Silverstone racing circuit

I was not too excited by the news, a big loss making circuit is a big distraction. And its not like there is a dearth of smaller circuits in the UK. But the total payout by JLR in installments, the tenure of the lease and their elaborate plans to make Silverstone the HQ is starting to make sense. Let's see how it goes.

Quote:
Originally Posted by AutoCar UK

JLR’ deal to acquire a long-term lease on Silverstone was given the thumbs-up last week by members of the British Racing Driver’s Club (BRDC), which owns the racetrack.

At an extraordinary general meeting, the club’s 820 members voted by a slender majority in favour of moving forward with negotiations with JLR.

The next stage is for JLR and Silverstone to discuss the logistics of the deal in terms of finances and length of lease. It has been reported that JLR would pay around £33m to the BRDC in instalments and is seeking a 249-year lease, but this has not been officially confirmed by the manufacturer.

JLR intends to make Silverstone the company’s headquarters in the UK, with plans to develop a heritage centre, museum display, design workshop, hotel and customer handover buildings featuring as part of the proposal. In total, there would be offices for around 1000 staff.

All racing activities are expected to continue to be held at the venue if the deal goes ahead, including the loss-making British Grand Prix.
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