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Old 1st March 2016, 16:22   #1
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Default Rolls-Royce 'Black Badge' versions

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That alloy wheels tho!
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British automaker unveiled new, darker, Black Badge versions of its Ghost and Wraith cars at the Geneva Motor Show. These new cars are designed to appeal to "generation of young, self-empowered, self-confident rule-breakers," who, Rolls-Royce says, are attracted to the brand's cars but want to set themselves apart.

The RR letters on the badge are silver on a black background, the reverse of the standard badge. The famous chrome Parthenon grill is a darker, smokey hue, and even the Spirit of Ecstasy statue that stands atop the hood is coated in ash-colored metal.

While both cars keep their original engines, power from the Ghost’s 6.6-litre twin-turbocharged V12 has been increased by 39bhp to 595bhp, and torque is up to 620lb ft - an increase of 44lb ft. The car’s eight-speed automatic transmission also receives a more sporting set-up that allows the Ghost to hold on to lower gears for longer, and change down more readily than before.

Other changes to Ghost Black Badge models include steering and suspension set-up alterations, including new drive shafts.

The Wraith Black Badge keeps its 624bhp V12 engine, but gets an increase in torque to 642lb ft. It gets redesigned air suspension, new drive shafts and the same performance-inspired upgrades to the eight-speed auto’ box.The brakes of both Black Badge models have also been upgraded, with larger front brake discs.

Aside from the dark chrome upgrades, Black Badge buyers will be able to choose whatever interior and exterior colors they like.

Autocar article link

Last edited by johannskaria : 1st March 2016 at 16:24.
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Old 1st March 2016, 22:05   #2
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Default re: Rolls-Royce 'Black Badge' versions

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Old 3rd March 2016, 00:24   #3
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Originally Posted by johannskaria View Post

British automaker unveiled new, darker, Black Badge versions of its Ghost and Wraith cars at the Geneva Motor Show. These new cars are designed to appeal to "generation of young, self-empowered, self-confident rule-breakers," who, Rolls-Royce says, are attracted to the brand's cars but want to set themselves apart.

Other changes to Ghost Black Badge models include steering and suspension set-up alterations, including new drive shafts.

The Black Badge editions are sweet looking, can't get more mafioso than that. Can't say that about the upholstery choices displayed, those looked hideous but well if it's a Rolls so choices are going to be a plenty when you splash the cash.

Apart from the looks what I find most intriguing is the market positioning and brand strategy that a supposedly 'staid and traditional' brand like Rolls Royce is adopting. I think we are in for some interesting times ahead...
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