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Old 16th June 2016, 12:19   #1
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Default Forbes: Toyota is world's most valuable automotive brand for 2016!

Toyota has emerged as the top automotive brand in the prestigious 2016 Forbes' list of the world's most valuable brands.

The Japanese auto giant is ranked 6th in the overall list, which has 12 auto companies in it's Top 100 but just one in the Top 10. With an overall brand value of $42.1 billion, Toyota topped the automotive brands in the list, with 2nd placed BMW coming in at 14th with a total brand value of $28.8 billion.

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Toyota ranked as the sixth highest entry on the overall list, and the most valuable of automakers. BMW comes next in #14, followed by Mercedes-Benz (#20), Honda (23), Ford (35), Audi (36), Chevrolet (59), Lexus (63), Porsche (67), Nissan (70), Hyundai (71), and Volkswagen (77).

That's good news especially for the Toyota and VW groups that between them control nearly half of those brands listed. Japanese and German manufacturers accounted for all but two of those ranked, with Ford, Chevy and Hyundai standing out as notable exceptions.
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Old 16th June 2016, 12:34   #2
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Default re: Forbes: Toyota is world's most valuable automotive brand for 2016!

1. Toyota
2. BMW
3. Mercedes Benz
4. Honda
5. Ford
6. Audi
7. Chevrolet
8. Lexus.
9. Porsche
10. Nissan
11. Hyundai.
12. Volkswagen.

Volkswagen seems to have taken the biggest hit this year, and understandably so! Toyota's achievement is even more commendable because Lexus is also part of the list adding more power to the Toyota group.
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Old 6th June 2017, 08:32   #3
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Default Re: Forbes: Toyota is world's most valuable automotive brand for 2016!

2017

Toyota is now the most valuable car brand; Tesla rises to No. 8. Tesla, which increased its brand value 32 percent to $5.9 billion, overtook Land Rover and Porsche to jump to No. 8 in this year's ranking from No. 10 last year among automotive brands.

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Old 6th June 2017, 10:25   #4
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Default Re: Forbes: Toyota is world's most valuable automotive brand for 2016!

Ford is more valuable than Audi? That's interesting for sure.
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Old 7th June 2017, 03:16   #5
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Default Re: Forbes: Toyota is world's most valuable automotive brand for 2016!

Again, I'd not put too much into these rankings that are based off brand value, in no way is it a reflection on quality or if the company is even better than the competition. This ranking is merely an indication of demand and popularity, people love the brands in the top 10 list, that's all it indicates.. let me illustrate by example :

- McDonalds with their salty and sugary junk food are at nine, and Subway the health food chain are are number nine-ty-two!

- Samsung a baby in comparison in the world of technology is at 10 while an innovations giant Sony with still better quality today than Samsung is at 73.

- Nike is at 16, I've tried out all sports shoes and I feel Adidas beats it in terms of design, fit, and comfort.. Adidas is at 75.

- Coke is at top 5 while Pepsi is at 30.. both drinks, I gotta be frank here, taste about 2% different.. yet one is 25 spots behind (I prefer Pepsi because its sweeter).

This is just a ranking of the public's absolute favoritism for a dozen of the most publicized, perhaps also first-mover companies that have no doubt worked hard to get where they are and deservedly belong there because as a marketing man I believe nothing sells better than BRAND - equity, provenance or reputation. What this ranking isn't, though, is reflective of quality or substance vis-a-vis competition.
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