Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 15th October 2006, 12:59   #1
Team-BHP Support
 
Join Date: Feb 2004
Location: Bangalore
Posts: 11,883
Thanked: 9,697 Times
Default Rolls Vs Bentley - amusing article

Bentley v Rolls: Battle of the luxury brands
VW is gearing up for a challenge from BMW in the luxury 'British' car market. So who will come out on top? Lauren Veevers reports
Published: 15 October 2006

When Wayne Rooney decided to give his girlfriend Colleen a new car last week there was only one choice: not a Rolls-Royce, but a Bentley Continental GT, prestige shopmobile to the rich and ostentatious from Bayswater to Beverly Hills.

Once the premier marque for the rich and regal, Rolls-Royce has been reduced to a niche car-making rump of the all-conquering German manufacturer BMW. But now it plans to fight back with the cheapest Rolls-Royce cars ever produced in a bid to grab a new market.read on here
ajmat is offline   Reply With Quote
Old 15th October 2006, 13:13   #2
Senior - BHPian
 
rahul_intlad's Avatar
 
Join Date: Aug 2006
Location: Pune
Posts: 1,577
Thanked: 2 Times
Default

Price-war amongst the luxury brands.The benefits of competetion.
rahul_intlad is offline   Reply With Quote
Old 15th October 2006, 23:16   #3
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,713
Thanked: 89,079 Times
Default

Who wouldnt want a Mercedes with Honda reliability? Similarly...why would anyone say no to a Rolls thats engineered by BMW? Beemer surely has far superior resources (financial, technological etc.) so a Phantom made by them is way superior to any outdated piece of crap that the British owners made. I experienced the Phantom very recently, and can confidently say that the Phantom is what RR is supposed to be all about.

Bentleys...well, they really arent in the same league.
GTO is offline   Reply With Quote
Old 31st October 2006, 15:02   #4
Senior - BHPian
 
Join Date: Jul 2005
Location: mumbai
Posts: 1,108
Thanked: 87 Times
Default

There's a Rolls Silver Seraph, blue colour, in Mumbai now.
scooby05 is offline   Reply With Quote
Old 31st October 2006, 16:18   #5
BANNED
 
Join Date: Feb 2005
Location: Mumbai
Posts: 1,054
Thanked: 11 Times
Default

Quote:
Originally Posted by GTO
outdated piece of crap
No offense GTO, but I'm seriously surprised at your statement, considering you love to drive a C Class (so you understand the value of a prestiege brand), and a Mahindra Classic (so you appreciate that "outdated" can also be considered "classic/timeless").

RR are more than just cars. The new one is brilliant for sure, but I wouldn't look down upon a century of some of the greatest vehicles ever produced.
Boom Shiva is offline   Reply With Quote
Old 31st October 2006, 17:04   #6
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,713
Thanked: 89,079 Times
Default

Sure Boom, but the C Class isnt outdated. And the Mahindra isnt a prestige brand.

Its the Rolls of the not so distant past (NOT the entire century) that mix the two. Outdated and Prestige. Surprisingly, many british journalists also have shared the same view.

My point is...whats wrong with a Rolls thats engineered by BMW? Thats the only way for them to have modern levels of technology and refinement in the Phantom. Independently, it would be impossible for them to garner up the funds required for something of such magnitude.
GTO is offline   Reply With Quote
Old 31st October 2006, 17:17   #7
BANNED
 
Join Date: Feb 2005
Location: Mumbai
Posts: 1,054
Thanked: 11 Times
Default

Ah ok. I thought you meant every single Rolls ever produced.

I agree about BMW-RR. They've done a fantastic job on the Phantom.
Boom Shiva is offline   Reply With Quote
Old 31st October 2006, 19:19   #8
Team-BHP Support
 
karlosdeville's Avatar
 
Join Date: Jul 2006
Location: Pune
Posts: 9,621
Thanked: 8,048 Times
Default

well dont forget rolls royce bought out the low priced 20/25 models in the 20s (coincidence?!), also known as the baby rolls, to keep itself from folding up, what with the depression and all...then bought bentley, which, lets face it, did provide considerable technical know how, slowly but steadily...so a stepfather for rolls royce, bringing in change isnt a bad thing....so on paper, alls good....its another thing that im talking a long time swallowing the new phantom, even after having a go in one...but im positive theyll grow on us in time...
karlosdeville is offline   Reply With Quote
Old 31st October 2006, 19:24   #9
Senior - BHPian
 
merve_extreme's Avatar
 
Join Date: Apr 2004
Location: Mumbai
Posts: 1,360
Thanked: 12 Times
Default

It doesn't make sense for Rolls to come with a cheaper car.Today what Rolls stands for is the pride and prestige associated with it.Rolls has long gone of the track as far as the vision of its founder was concerned.And with BMW they dosent need money to stay afloat

They wanted to make the most refined and reliable road cars,which rolls today arent.so instead of diluting the brand why dont they just concentrate on making cars like their founders(Henry and Charles) wanted to.

Last edited by merve_extreme : 31st October 2006 at 19:28.
merve_extreme is offline   Reply With Quote
Old 31st October 2006, 21:54   #10
BHPian
 
heelntoe's Avatar
 
Join Date: Apr 2006
Location: navi mumbai
Posts: 240
Thanked: 0 Times
Default

well, merve
it's not that bmw needs the money but more money is always good. they mare making the model because there is a segment that there is a lot of potential in. but it is too upscale for the bmw brand so instead, they are luring(trying rather) people by using the rolls name. kinda like mercedes-banz with maybach.
heelntoe is offline   Reply With Quote
Old 31st October 2006, 21:57   #11
Senior - BHPian
 
1Day's Avatar
 
Join Date: Feb 2005
Location: Chicago/Delhi
Posts: 1,357
Thanked: Once
Default

I cant wait, I think rolls needs 4-5 different model and make about 5k cars a year..BMW is in the business of making money and not just creating a niche name with no cars selling. BMW, Maybach really need to revisit what the cars are priced at today...Anyhow..

I think what roller needs is phantom coupe, phantom convert(both coming out soon). a Baby roller in the 200-225k range with a coupe and a convert to compete with the contitental series of bentley. so they need to add about 5 different models and i am sure as time passed by we will see them all, BMW is just starting to realise to allow rolls to cont they need to make it more profitable..

bentley/VW realised this a long time back and hence we will see a bentley SUV too soon...as we did the continental series..

Last edited by 1Day : 31st October 2006 at 21:58.
1Day is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Bespoke luxury : The story of Rolls-Royce & Bentley dark.knight The International Automotive Scene 5 2nd December 2016 16:01
Ugliest Bentley I've ever Seen - Bentley Flying Star Scorcher The International Automotive Scene 60 26th June 2015 22:06
Bentley GT3-R :: The least Bentliest Bentley you could buy! Scorcher The International Automotive Scene 2 18th June 2014 13:39
Rolls Royce and Bentley Brochures, Advertisements,Memorabilia and the like anjan_c2007 Beyond Borders 11 11th June 2011 02:29
All-New Grand Bentley teaser - Bentley Mulsanne now revealed hanmust The International Automotive Scene 42 14th February 2010 12:46


All times are GMT +5.5. The time now is 04:58.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks