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Old 29th October 2016, 15:21   #16
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Default Re: Mercedes-Benz X-Class pick-up truck concept unveiled

Having lived in Texas where people love their trucks, I am trying hard to pinpoint which subgroup of pickup truck buyers are they targeting here. The articles and comments do suggest that their primary focus is not North American market but how different can these various markets be.

The posers will avoid it because it is not big enough (by US standards) and lacks the rugged and rustic appeal of a Ford or a Dodge. The people who NEED a pickup bed and some luxury have plenty of other options from manufacturers who have been making reliable workhourses for decades now (and have widespread service networks, especially in rural countrysides where such pickups are more likely to be used).

And even then it's just a reskinned Nissan. Nothing wrong with that, but the idea sounds a lot like Lincoln-Ford and Cadillac-Chevy. Both Lincoln (Blackwood, Mark LT) and Cadillac (EXT) had pickup trucks in the US market and all have been discontinued now due to the lack of demand. People seeking comfort simply go for higher end versions of popular trucks. This is just a personal opinion but I find the idea of a luxury branded pickup truck a bit ridiculous but I commend Mercedes for creating a niche and addressing a demand if and where it exists.

This article sums up the failings of Lincoln Blackwood pretty well IMO. http://www.carbuzz.com/news/2012/7/2...kwood-7709837/
By 2002, nobody was really expecting an SUV owner to use it for anything utilitarian, and the EXT was obviously much more SUV than pickup. You could install a hot tub in the bed of an EXT and nobody would bat an eyelash, it was just a show-off-y SUV. But the Blackwood was obviously a pickup, and that's a different thing altogether. Now, plenty of people own pickups without ever using them for their intended purpose. These people are generally buying pickups for the image, they like to appear rugged and independent, and a pickup tells the world that this is the sort of person you are much better than a Camry ever could.
But the Blackwood said the exact opposite. It was too utilitarian for pure conspicuous consumption, but not utilitarian enough to project rugged independence.

This is Toyota Tacoma, one of the best selling mid-size pickup trucks in the US and a direct competitor of Nissan Frontier (or Navara). I guess Toyota could come with a Lexus version of this if X class gets popular.
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Last edited by CarCynic : 29th October 2016 at 15:24. Reason: Typo
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Old 29th October 2016, 15:46   #17
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Default Re: Mercedes-Benz X-Class pick-up truck concept unveiled

Originally Posted by GTO View Post

A pickup truck was the only body style left. And they sure have entered it with a bang.
Well, technically, the AMG G Wagen 6x6 was the first pickup from MB.

Originally Posted by GTO View Post

And whatever Mercedes says right now, it will definitely be launched in the USA - the largest pickup market in the world.
The largest "Full size" pickup market.
Mid size pickups are not that popular and not that expensive either.

There is a serious void in luxury pickup trucks in markets outside of the US, and it is wise to test the waters in other markets before they develop an all new global model.

Looking forward to seeing this beauty on the road soon.

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Old 31st October 2016, 15:45   #18
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Default Re: Mercedes-Benz X-Class pick-up truck concept unveiled

This isn't for the US market nor is it for a farmer to load up with fertilizer and chickens.
This is for the gulf markets. You would buy one or two of these to inspect your oil wells. The last vehicle that appealed to this market was the LM002 a.k.a. Rambo Lambo. So this should do well.
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Old 1st November 2016, 13:28   #19
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Default Re: Mercedes-Benz X-Class pick-up truck concept unveiled

There is huge potential for this in the Middle east market. These guys have the money and would love to show off the moment they get a chance. I am sure there would be people who would buy it just for the brand name.

On another note looks amazing and Waiting to see it soon.
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