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Old 5th December 2016, 18:30   #1
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Default Moia: Volkswagen's new mobility brand (ride hailing, car pooling etc.)

The Volkswagen Group has named its new thirteenth brand Moia. The newly formed company will focus on the emerging market for mobility on demand, which Volkswagen is developing as a second pillar to its business alongside the traditional car sales model.

Moia’s goal is to be among the top three mobility services providers by 2025. Although it is a standalone brand, it will work closely with the other 12 brands in the group, which will continue to develop their own mobility solutions

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Moia will begin by offering ride-hailing in the short term before moving into car pooling and shuttle services using its own purpose-built battery electric vehicles that will, in time, most likely be self-driving.
Moia: Volkswagen's new mobility brand (ride hailing, car pooling etc.)-budde_0.jpg

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This new special-purpose vehicle, or SPV, will be built by one of Moia’s sister passenger vehicle companies in the group and feature the badges of both firms. It is likely to be unveiled in a early form next year.
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Moia aims to provide mobility for everyone at affordable prices without having to own their own car
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The first step is ride hailing, and the Volkswagen Group has already laid the groundwork. In May of this year, it made a $300m (236m) investment in Gett, an on-demand taxi service that operates in more than 100 cities around the world, including 25 in the UK.
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The second major area of Moia’s business is to set up its own on-demand pooling shuttle services from homes to city centres that are co-ordinated via an app.
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Moia’s first vehicle pooling pilot projects are scheduled to begin in two European cities in late 2017.
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It is likely that Moia’s services might have to rely on vehicles powered by international combustion engines in some regions in the short-term
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The new company will focus its initial activities in Germany.If that is successful, Hamburg will act as a blueprint for Moia’s activities in other European cities in the future
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Last edited by volkman10 : 5th December 2016 at 18:36.
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Old 6th December 2016, 13:49   #2
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Default Re: Moia: Volkswagen's new mobility brand (ride hailing, car pooling etc.)

Reeks of confidence & commitment. Unlike so many other car makers who have bought shares of new-age companies, VW is floating an entirely new division. Will be interesting to see whose strategy works out.

We're going to see more changes in the automotive industry in the coming 10 - 15 years than we have in the last 30 - 40.

No one knows which companies are going to emerge as dominant forces in new-age mobility; the field is wide open & it could swing either ways.
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Old 6th December 2016, 18:09   #3
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Default Re: Moia: Volkswagen's new mobility brand (ride hailing, car pooling etc.)

VW's new Moia brand hires high-profile former Daimler executive. Henrich starts at Moia on Jan. 1st.

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Volkswagen Group's new mobility services brand, Moia, has hired Robert Henrich as its chief operating officer. Henrich is one of the leading figures in car-sharing services and was a high profile executive at Daimler until his departure in February.

Henrich founded Daimler's Car2Go unit in 2009 as a pilot project. It was the world’s first non-station-based car-sharing service. Today Car2Go is the world’s largest "free-floating" car-sharing operation with services in 29 cities in Europe, the U.S. and China. It has a fleet of cars over 14,000 vehicles and over 2 million registered customers. Its success prompted other automakers to set up similar operations such as BMW Group’s DriveNow

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