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Old 23rd January 2017, 12:08   #1
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Arrow McLaren sold nearly as many cars as Lamborghini in 2016

McLaren Sold Nearly as Many Cars as Lamborghini in 2016

McLaren sold nearly as many cars as Lamborghini in 2016-landscape148398394114622220437eac1f475c8k.jpg

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Lamborghini is doing well. With continuous sales growth in the last six years, the 3457 cars sold last year represents more than 2.6 times the sales of 2010. As far as the recent sales figures go, 1041 Lamborghinis ended up in the brand's largest single market, the USA, followed by Japan, the UK, Germany, Canada, the Middle East and China.

The Huracán had a record run with 2353 units sold, up from 2242 in 2015, while Lamborghini also sold 101 more Aventadors than the year before. With a total of 1104 V12 supercars sent to their lucky buyers, Lamborghini managed to build its 6000th Aventador in December.

While the new Aventador S, the also recently launched Huracán Spyder and further Performante versions should keep Lambo busy in 2017, the real sales booster will only come two years from now, when the brand's first twin-turbo V8 hybrid powered SUV, the Urus, is set to go on sale.
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On the other side of Europe, McLaren won't be building an SUV. In 2016, the brand nearly doubled its sales volume year-over-year, selling a total of 3286 cars compared to 1654 in 2015. That's a 99.3 percent improvement right there, but McLaren won't go much further. Unlike Ferrari's dream of selling more than 8000 cars per year, McLaren is targeting just 4000, keeping the club exclusive enough for their customers. They will soon be able to buy the 650S' successor, the 720S.
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Overall, it's a win-win for both brands. McLaren's figure is perhaps more impressive only because the Automotive part of the company only started producing cars six years ago, and we haven't seen anybody catch up to 50 years of Italian heritage this quickly before. Then again, having built the fastest car in the world in 1992 might have helped McLaren's brand recognition.
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That's quite an achievement for Mclaren in 6 years!

Cheers
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Old 24th January 2017, 10:26   #2
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Default re: McLaren sold nearly as many cars as Lamborghini in 2016

Man, that is quite an achievement. Not only does Lamborghini have decades of heritage, but it also enjoys the mega support of VW! Lamborghini is arguably the sexier brand too. McLaren is a teeny weeny player in comparison.

From what I've read on USA forums, McLaren dealerships offer the best sales & service experience among the exotic brands. That has got to contribute something to these numbers.

Thanks for sharing!
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Old 24th January 2017, 10:53   #3
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Default Re: McLaren sold nearly as many cars as Lamborghini in 2016

Fantastic! I hope in the future they don't go down the route of making SUVs or Sedans like Lamborghini & Ferrari thus eroding the brands exclusivity/Image.
The 'retired' Ron Dennis was criticised for focusing on the car division of McLaren during a period where their F1 team was suffering but I guess this makes up for it.

Thanks Ron!.
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Old 24th January 2017, 10:59   #4
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Default Re: McLaren sold nearly as many cars as Lamborghini in 2016

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Originally Posted by GTO View Post
Man, that is quite an achievement. Not only does Lamborghini have decades of heritage, but it also enjoys the mega support of VW! Lamborghini is arguably the sexier brand too. McLaren is a teeny weeny player in comparison.

From what I've read on USA forums, McLaren dealerships offer the best sales & service experience among the exotic brands. That has got to contribute something to these numbers.

Thanks for sharing!

Reason why their F1 is suffering, maybe?

In the picture, though, the McL does look sensational, which is even more of an achievement with a Lamborghini parked in the same frame.
Earlier, one would not even notice if an SR71 was stripping in the background of a Lamborghini poster. Now, though.....
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Old 24th January 2017, 11:07   #5
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Default Re: McLaren sold nearly as many cars as Lamborghini in 2016

My take on this - it has a lot to do with the psychology of the buyer in this segment. The more "exotic" and rare, the better.
Lamborghini is well on its way to becoming a bread-and-butter supercar brand. Its association with VW also contributes to this feeling. McLaren, on the other hand, is an independent manufacturer. It is small. It is exotic, and perceived as a left-field choice in the segment. Hence the allure, and therefore the sales.
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Old 25th January 2017, 10:29   #6
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Default Re: McLaren sold nearly as many cars as Lamborghini in 2016

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Fantastic! I hope in the future they don't go down the route of making SUVs or Sedans like Lamborghini & Ferrari thus eroding the brands exclusivity/Image.
McLaren has publicly stated that it'll never make SUVs.

That said, I personally agree with the direction that Porsche & others have taken with SUVs. Fact is, their Cayenne SUV lead to a better 911 . The fat profits from SUVs improve the overall health of the company and give the R&D more $$$ to invest in their cars.
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Old 25th January 2017, 10:56   #7
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Default Re: McLaren sold nearly as many cars as Lamborghini in 2016

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Originally Posted by GTO View Post
McLaren has publicly stated that it'll never make SUVs.

That said, I personally agree with the direction that Porsche & others have taken with SUVs. Fact is, their Cayenne SUV lead to a better 911 . The fat profits from SUVs improve the overall health of the company and give the R&D more $$$ to invest in their cars.
You will not get any debate from me on the financial aspect of making more 'volume' cars be It SUV, Sedan or anything else & how it benefits the manufacturer.

I feel very strongly about exotic brands being exotic. When you see a Ferrari or a Lamborghini branded vehicle on the road It still feels very very special, comparatively a Porsche 911 does not simply because of the many Cayennes running around with the same badge. This will worsen after the lower priced Macan becomes more common over time.
Truth be told, the only real exotic brands that are left are Koenigsegg and Pagani but I suppose that will change If/when they want to get bigger too.
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