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|23rd August 2007, 09:58||#1|
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Best Global Brands and Best Automotive Brands
Business Week and Interbrands come out with an annual brand valuation and reputation survey each year. This year's and previous surveys can be found here.
Interbrand: Best Global Brands 2007
In 2007, the best 10 global brands are:
10. Mercedes Benz.
Among the auto makers, the best brands in 2007 are:
The first figure is rank amongst auto brands, and the second in brackets is overall rank
1 (6) Toyota
2 (10) Mercedes-Benz
3. (13) BMW
4. (19) Honda
5. (41) Ford
6. (54) Volkswagen
7. (68) Audi
8. (72) Hyundai
9. (75) Porsche
10. (92) Lexus
11. (98) Nissan
Obviously, Porsche and Lexus would be low because of the units sold which are less than say Toyota or GM. But amongst the full-range automakers, there is no GM, Chrysler, and Nissan is a lowly 11.
Another thing to note is the trend in ranking over time which shows which brands have built value and which have destroyed it. The following table shows the same figures for 2003. After the name is the percentage change in brand value from 2003-07.
1. (10) Mercedes-Benz +22%
2. (11) Toyota +65%
3. (14) Ford -56%
4. (18) Honda +20%
5. (19) BMW +50%
6. (42) Volkswagen -10%
7. (89) Nissan +23%
There were only 7 auto companies in the top 100 in 2003. What can be seen is that Hyundai, Lexus, Porsche, and Audi have broken into the top 100. GM remains out of top 100.
Amongst the brand value creators, amongst the Japs, while Toyota and Honda have gained the most, Nissan has only posted modest gains. As is to be expected, Ford has lost brand value, but so has VW.
|23rd August 2007, 22:51||#2|
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|1st July 2013, 16:47||#3|
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Re: Best Global Brands and Best Automotive Brands
Automotive News- Europe has released the TOP 25 Global brands (MAY 2013)
|9th October 2015, 07:15||#4|
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2015 Global Brand Rankings - 15 Automakers in Top 100
Best Global Brands 2015
Interbrand proclaim themselves to be the world's leading brand consultancy, and they've released the 2015 edition of their global brand rankings. In the top 100 global brands, there are 15 automakers:
Quoting excerpts from Autocarpro.in's article:
Best Indian Brands 2014
While Interbrand have not yet released the 2015 edition of Indian brands, looking at the 2014 edition there are 5 automotive companies and conglomerates that have an automotive division.
|9th October 2015, 09:21||#5|
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Re: 2015 Global Brand Rankings - 15 Automakers in Top 100
Another agency doing rankings for very little practical application and using a very vague, inconsistent method of valuation of brands.
One look at the brand-value column shows that the rankings are based purely off the 'calculated value' or something which when simply explained - the ability of the company to command a premium based on the goodwill of the brand-name thus allowing them to earn super-profits. The finance people take this as intangible asset, so to speak, but its very important to know that this value cannot be considered or realised until & unless the brand is sold off. Lets analyse the proper intangible assets, things like patents & trademarks, people (specialist personnel exclusive to the company), manufacturing techniques/training etc which can certainly be arrived at a price by determining an agreeable premium vis-à-vis companies which do not possess these intangible assets & also how the end consumers value the products as a result of these intangible assets.
Brand value per se amounts to nothing but goodwill, but over time it is now being included into the books as something of fixed value, as we can already see in this example above its easy for this "asset" to take a beating in an instant as in the case of VW, which may further decline as the months pass. A company with very little competition and in a powerful industry like Exxon-Mobil can survive even amidst controversies as demand will not fall. As of now such brand positioning can be only used as a marginal indicator of popular perception which is volatile in nature.
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