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Old 14th April 2004, 16:30   #1
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The Mark LT is a key part of Lincoln-Mercury's plan to introduce 11 new products within six new segments over the next four years, and Lincoln's first attempt to place a companion full-size truck alongside the popular Navigator after floundering with the Blackwood. With the Mark LT, it's clear that Lincoln is taking a more conservative approach with its straightforward F-150 rebadging. Both the exterior and interior are given the obligatory branding treatment, drawing heavily from the Aviator and Navigator to create a truck that will fit very naturally in the product line. The Mark LT will be available in both 4x2 and 4x4 configurations and will offer four full-size doors and a 5.5-foot box. It will powered by a 5.4-liter, three-valve Triton V-8 engine that produces 300 horsepower at 5000 rpm and 365 foot-pounds of torque at 3750 rpm when production begins early in 2005 at Ford's Dearborn Truck Plant.

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So what next? If Lincoln falls short of one model, will it rebadge the Mustang as a Lincoln?? Why does Licoln need a truck??
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Old 14th April 2004, 16:46   #2
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Why does Lincoln need a truck??

Simple really. Coz it sells big time! In the US only though. Guess this is one aspect of the US that is not understood (thankfully) by us and the majority of the world. But the fact is, trucks sell in the US, and i'm talking outnumbering cars by a big margin. They are the highest selling category in the US, year after year. they prob sell more trucks in a month than the whole Indian auto industry does in a year, no jokes!!

Launching a luxury version of the F150 (which is the largest selling vehicle in the world i think) makes good economic sense for Ford, as the investment is minimal (grill, badges, and interior goodies) and the profit margin is much higher.

So V12, don't try and understand it dude...jsut be happy that truck culture has not spread elsewhere! lol
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Old 14th April 2004, 16:53   #3
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Agreed that the US is the largest market for trucks. But why is a luxury division of Ford doin it?? I mean the Ford F150 is doin quite well in the US market. A luxury version cud be still badged as a Ford F150.
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Old 15th April 2004, 05:50   #4
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Quote:
Originally Posted by [b
Quote[/b] (v12 @ April 14 2004,15:23)]Agreed that the US is the largest market for trucks. But why is a luxury division of Ford doin it?? I mean the Ford F150 is doin quite well in the US market. A luxury version cud be still badged as a Ford F150.
Because big boss rich guy who owns a country house doesnt want to be driving the same truck that his plumber drives (F150).

cya
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