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Old 4th June 2008, 07:55   #1
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Post Ford F Series- No Longer highest selling vehicle

The Ford F-150 pickup truck has been dethroned in May as America's favorite vehicle for the first time in a month since 1991 -- by four sedans.
According to preliminary sales figures released by automakers, Ford Motor Co. sold 42,973 F-series trucks in May, while Toyota Motor Corp. sold 52,826 Corollas and 51,291 Camrys.

The Honda Civic beat all vehicles with sales of 53,299 vehicles -- an all-time record for any month -- while the Honda Accord raked in another 43,728 in sales, according to American Honda Motor Co.

The last time a car outsold the F series was October 1991.

So what do you do - discount!!!!

Ford responded today by putting an employee pricing incentive on all 2008 F series trucks, effective immediately through June 30. The F-series starts at $17,900 for the base model F-150 and climbs to $48,165 for the giant, fully loaded, diesel-powered F-450. Those prices exclude shipping charges.

A structural shift

"The all-new Corolla really found its stride this month," Toyota Motor Sales President Jim Lentz said in a statement. "Launched amid soaring fuel prices and economic uncertainty, Corolla strikes a sweet spot for buyers seeking refinement in addition to fuel efficiency and affordability."

Ford CEO Alan Mulally said the fact that cars are outselling trucks is further evidence that the industry is undergoing a change in consumer preference.

"We really believe we are seeing a structural shift with the fuel prices going through the $3.40-to-$3.60" range. It's interesting that a lot of others are saying the same thing now," Mulally told reporters Monday, June 2, at a dinner in Washington.

"So I think we're seeing a structural shift where, with the prices being high in the United States, we're seeing exactly what happened in Europe a number of years ago, where the customers are going to make economic decisions, and they're going to move toward smaller and medium-sized vehicles."
Honda said Civic sales rose 28.3 percent in May and 18.3 percent for the year to date. Accord sales increased 31.9 percent in May and 6.6 percent for the year to date, according to Honda's preliminary figures.
"The dramatic increase in car sales appears to be one of the most profound shifts in automotive buying patterns in more than a decade," Dick Colliver, executive vice president of American Honda, said in a statement.

"Record sales of the Honda Civic clearly demonstrate an accelerated trend toward fuel efficiency."

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Old 4th June 2008, 10:27   #2
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It was bound to happen, sooner or later. I sometimes wonder why Dodge could not outsell them with their Dakotas and Rams.

So when do we get hybrid pick-ups now?
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Old 4th June 2008, 10:40   #3
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The last time a car outsold the F series was October 1991.

The Honda Civic beat all vehicles with sales of 53,299 vehicles
Double Thats a first! Sign of the times? I do think so. Is America slowly going the European way where smaller cars and fuel efficiency do matter? Will this trend continue long-term?So many questions that only time will answer.

But a truly commendable performance by the Honda Civic. It shows the sheer brilliance of its package. The Accord / Camry have always outsold the Civic / Corolla in the worlds largest automotive market. Maybe its also a case of the Camcords having gotten too big? I mean, the Civic is only as big as the 6th gen Accord was.
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Old 4th June 2008, 11:21   #4
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Way to go, and the Civic is among the best cars in its category. Unlike typical econoboxes, the Civic provides spirited handling and engine response few in its class can equal.
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Old 4th June 2008, 13:13   #5
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i always knew , civic is a gem of a car whether be looks / performance or efficiency.
It rocks in India in its segment too.
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Old 4th June 2008, 16:50   #6
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Its basically Ford's decesion not to bring the European Focus, Mondeo, Fiesta to US. The 3 box aveo sedan we have in India is the same as sold in US. It sells quite well.

So people were screaming at ford for bringing the european vehicles to US. They never did. Had they made this move earlier, then the top spot, instead of just Civic/Corolla or Camry/Accord could have been with a ford product also and ford wont have been bleeding like this. Also mostly Jaguar/Landrover wont have been sold.
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