Originally Posted by sridharps
Very good point. The other reasons for Cedia not setting the charts on fire:
a) Initial pricing /positioning in the Civic/Corolla was wrong. They should have targetted the segment between Honda City Vtec and Civic/Corolla straightaway
b) Poor marketing/brand recall - How many people are aware of a Mitsu car called cedia as opposed to city/civic/verna etc..How many are aware there is an ALPG variant in cedia which should be great VFM?
c) HM!! - Less said the better!!
But you are right. Diesel Cedia could have been a killer.
Right, they thought they had a product that could give corolla/ civic a fight. But they should have reverted back as soon as they realised that it could not stand ground. Maybe they should have given it a better name- LANCER-2 , or something , which would have worked better on peoples minds.
Originally Posted by sujaylahiri
Mitsubishi is one of the most innovative auto companies around, as seen from the fact that it was the first automaker in the world to introduce Direct Injection in gasoline engines for their road cars. They called it GDi (Gasoline Direct Injection) and now its being popularized by companies like Audi, BMW, and even GM.
It's sad to see such a company losing money in a big market like North America.
Yes, mitsubishi has been at helm of some great techonologies of today, but has lost pace now, sad!