Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 15th December 2009, 22:31   #1
BHPian
 
bivin's Avatar
 
Join Date: Aug 2009
Location: MAA/DXB/CDG
Posts: 932
Thanked: 113 Times
Default Mercedes Benz SLS AMG 'Desert Gold' Edition

Later this week, Mercedes-Benz among others, will display their cars at the Dubai International Motor Show. Rest assured, their latest offering the SLS AMG ‘Gullwing’ will not be left behind. And what better way to introduce the 571 horsepower supercar to the ‘City of Gold’ than in an all new Golden avatar.

Specially created for the Dubai Motorshow, this one-off SLS sports a dull-gold paint job, known as ‘Desert Gold’, with black coloured AMG alloy wheels, decorated with a golden outer rim. As of now, only one SLS AMG exists in this colour, but Mercedes say that if customer response is appropriate, it could be made into a standard option.

This colour was designed to attract the money strapped tycoons of the Arab nations. Mercedes sees the launching of the SLS AMG in this unique colour, as a token of appreciation to the Middle Eastern countries, for contributing to a great extent to their global sales. The SLS AMG ‘Desert Gold’ will be unveiled at the Dubai International Motor Show, to be held from the 16th to the 20th of December 2009.

Source: Dubai preview: Mercedes-Benz SLS AMG 'Desert Gold'
Attached Thumbnails
Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesslsamgdesertgold1.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesslsamgdesertgold3.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesslsamgdesertgold5.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesslsamgdesertgold6.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesslsamgdesertgold7.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesslsamgdesertgold8.jpg  

bivin is offline   Reply With Quote
Old 15th December 2009, 22:41   #2
Distinguished - BHPian
 
Nikhilb2008's Avatar
 
Join Date: Jul 2006
Location: Bangalore
Posts: 4,825
Thanked: 4,801 Times
Default

Is it just a golden coloured paint or is there some real gold stuff in it?

I opened this thread waiting to blast Mercedes, but their reasoning is flawless!

Quote:

This colour was designed to attract the money strapped tycoons of the Arab nations. Mercedes sees the launching of the SLS AMG in this unique colour, as a token of appreciation to the Middle Eastern countries, for contributing to a great extent to their global sales.
Nikhilb2008 is offline   Reply With Quote
Old 15th December 2009, 22:44   #3
BHPian
 
bivin's Avatar
 
Join Date: Aug 2009
Location: MAA/DXB/CDG
Posts: 932
Thanked: 113 Times
Default

AFAIK its just gold paint!!
i agree with you, at first the concept seemed bad to me. but then i saw the pics, and then i changed my mind, and my wallpaper!!
bivin is offline   Reply With Quote
Old 15th December 2009, 22:47   #4
Senior - BHPian
 
hillram's Avatar
 
Join Date: Apr 2007
Location: Hyderabad
Posts: 2,839
Thanked: 952 Times
Default

This really fits the Sun and Sand.
hillram is offline   Reply With Quote
Old 15th December 2009, 22:48   #5
BHPian
 
quattroa4's Avatar
 
Join Date: Jul 2008
Location: aurangabad
Posts: 308
Thanked: 44 Times
Default

what a thought !!!!! amezing stuff .
mercedes came up with such a unique idea that nobody has thought over this. what a special stuff!
what colour would be for india if they decide to make it?
quattroa4 is offline   Reply With Quote
Old 15th December 2009, 23:04   #6
Distinguished - BHPian
 
Nikhilb2008's Avatar
 
Join Date: Jul 2006
Location: Bangalore
Posts: 4,825
Thanked: 4,801 Times
Default

Quote:
Originally Posted by bivin View Post
AFAIK its just gold paint!!
i agree with you, at first the concept seemed bad to me. but then i saw the pics, and then i changed my mind, and my wallpaper!!
I still dont like it one bit! But I can understand why Merc made it!
Nikhilb2008 is offline   Reply With Quote
Old 15th December 2009, 23:06   #7
Distinguished - BHPian
 
jkdas's Avatar
 
Join Date: Sep 2005
Location: Thiruvananthapu
Posts: 9,661
Thanked: 1,389 Times
Default

Quote:
Originally Posted by Nikhilb2008 View Post
I still dont like it one bit! But I can understand why Merc made it!

I wont be suprised to see more than one in real gold soon. This one looks good to me
jkdas is offline   Reply With Quote
Old 16th December 2009, 01:09   #8
Senior - BHPian
 
Join Date: Jan 2007
Location: Mumbai
Posts: 2,455
Thanked: 64 Times
Default

In the middle-east it would look like a monument on wheels amidst the Sun & sand. Brilliant job. It amazes me how just a colour change can make a world of a difference.
Jayabusa is offline   Reply With Quote
Old 16th December 2009, 07:19   #9
Senior - BHPian
 
aniguchisan's Avatar
 
Join Date: Nov 2005
Location: London, UK
Posts: 2,022
Thanked: 111 Times
Default

Desert Gold, Stripclub Pink, Ninja Turtle Green, Baby Blue - they'd all be very well received by the cash-strapped Arab world.
aniguchisan is offline   Reply With Quote
Old 16th December 2009, 10:03   #10
Senior - BHPian
 
wasif's Avatar
 
Join Date: Jan 2009
Location: Abu Dhabi (for now)
Posts: 2,936
Thanked: 366 Times
Default

Quote:
Originally Posted by aniguchisan View Post
Desert Gold, Stripclub Pink, Ninja Turtle Green, Baby Blue - they'd all be very well received by the cash-strapped Arab world.
Correction..... The Arab world is doing more than OK for cash, its one Emirate that is Dubai where the government was a bit overextended who are feeling the pinch. Mind you its only the government not he people.

Proof is the manner in which Abu Dhabi handed over $ 10 Billion to help out Dubai. I am not aware of any nation today who has this kind of liquidity on hand...cash strapped i think not !

Now why would you want to "blast" Mercedes anyway ?

What they are doing is called creative marketing and they are reaping the benefits and laughing all the way to the bank.

Last edited by wasif : 16th December 2009 at 10:04.
wasif is offline   Reply With Quote
Old 16th December 2009, 10:04   #11
Team-BHP Support
 
suhaas307's Avatar
 
Join Date: Aug 2009
Location: Bangalore
Posts: 8,055
Thanked: 6,602 Times
Default

This will not look good anywhere else other than in the Middle East! Take this car and put it in Hollywood Boulevard and it will get tomato-ed! But in Dubai, it would look amazing! I can just picture a Sheik climbing out of it!
suhaas307 is offline   Reply With Quote
Old 16th December 2009, 10:43   #12
Team-BHP Support
 
suhaas307's Avatar
 
Join Date: Aug 2009
Location: Bangalore
Posts: 8,055
Thanked: 6,602 Times
Default Mercedes Benz G 55 AMG 'Edition 79' exclusivley for the Middle East!

In addition to the SLS AMG in gold paint finish, Mercedes will show a limited edition G 55 AMG Kompressor “Edition 79″ model at the Dubai International Motor Show. The “Edition 79″ is a reference to the sales start of the series in 1979 and also a number of units Mercedes will build.
This 507 hp limited series off-road icon is made exclusively for Middle East and features a new matt finish called “designo magno alanite grey”. Other extras compared to the standard G55 AMG are a crash bar at the front, carbon look side trip strips, 10-inch AMG wheels in titanium finish, chromed protective grilles for the front indicators, tail lights and the underguard. Interior features designo leather seats, carbon-fiber trim and individually numbered Edition 79 badge.
Attached Thumbnails
Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesg55amgedition79.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesg55amgedition79front1.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesg55amgedition79front2.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesg55amgedition79interior.jpg  

Mercedes Benz SLS AMG 'Desert Gold' Edition-mercedesg55amgedition79rear.jpg  

suhaas307 is offline   Reply With Quote
Old 16th December 2009, 12:07   #13
BHPian
 
gomzi's Avatar
 
Join Date: Mar 2004
Location: SF Bay Area
Posts: 783
Thanked: 125 Times
Default

this colour looks super. When I saw the thread title "Desert Gold" for an SLS sounded, well, wierd.
The pics look super, but the car may or may not ook so good in person.

Good marketing by Mercedes, this sure is a car that will stand out among the staid blacks, whites and reds.
gomzi is offline   Reply With Quote
Old 16th December 2009, 17:23   #14
BHPian
 
bivin's Avatar
 
Join Date: Aug 2009
Location: MAA/DXB/CDG
Posts: 932
Thanked: 113 Times
Default

Quote:
Originally Posted by suhaas307 View Post
In addition to the SLS AMG in gold paint finish, Mercedes will show a limited edition G 55 AMG Kompressor “Edition 79″ model at the Dubai International Motor Show. The “Edition 79″ is a reference to the sales start of the series in 1979 and also a number of units Mercedes will build.
This 507 hp limited series off-road icon is made exclusively for Middle East and features a new matt finish called “designo magno alanite grey”. Other extras compared to the standard G55 AMG are a crash bar at the front, carbon look side trip strips, 10-inch AMG wheels in titanium finish, chromed protective grilles for the front indicators, tail lights and the underguard. Interior features designo leather seats, carbon-fiber trim and individually numbered Edition 79 badge.


you mean 20-inch right??
bivin is offline   Reply With Quote
Old 16th December 2009, 17:35   #15
Senior - BHPian
 
aniguchisan's Avatar
 
Join Date: Nov 2005
Location: London, UK
Posts: 2,022
Thanked: 111 Times
Default

Quote:
Originally Posted by wasif View Post
Correction..... The Arab world is doing more than OK for cash, its one Emirate that is Dubai where the government was a bit overextended who are feeling the pinch. Mind you its only the government not he people.

Proof is the manner in which Abu Dhabi handed over $ 10 Billion to help out Dubai. I am not aware of any nation today who has this kind of liquidity on hand...cash strapped i think not !

Now why would you want to "blast" Mercedes anyway ?

What they are doing is called creative marketing and they are reaping the benefits and laughing all the way to the bank.
Oops, didn't mean to say 'cash-strapped'. Anything but that! And obviously, a firm would never do this if profits weren't in sight. And gawdy colours and the Middle East go hand in hand!
aniguchisan is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
4 door Mercedes-Benz SLS AMG suggested by patent filings! rubicon The International Automotive Scene 1 24th February 2012 18:04
Mercedes AMG Driving Academy Returns with the 2011 Mercedes SLS AMG Pg2 Official pics hanmust The International Automotive Scene 56 27th October 2010 18:44
First Crash - Mercedes Benz SLS AMG Scorcher The International Automotive Scene 36 23rd June 2010 11:58
First 100% AMG built Mercedes SLS AMG skoloseven The International Automotive Scene 30 11th March 2010 10:54
Spy shots: Mercedes Benz SLS AMG ‘Gullwing’ cariewinds The International Automotive Scene 0 5th July 2009 03:20


All times are GMT +5.5. The time now is 05:31.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks