Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 11th March 2010, 02:01   #1
Senior - BHPian
 
khanak's Avatar
 
Join Date: Mar 2005
Location: Mumbai/Toronto
Posts: 2,734
Thanked: 128 Times
Default Ralliart announces it is closing its doors... so what does that mean for Mitsubishi?

In a letter issued to its customers, Ralliart, a Japanese high-performance subsidiary of Mitsubishi, has announced that it is closing its doors. The company's business case has apparently faded, a victim of the wilting domestic aftermarket scene as well as its lack of continued motorsports involvement.

Naturally, we wondered if and how the closure of the company responsible for its high-performance parts and related merchandise would impact the development, production and marketing of Mitsubishi vehicles sold here in the States – more specifically, the Lancer Ralliart and Sportback Ralliart models. To answer that question, we spoke with Mitsu spokesman Maurice Durand, and he informs us that the closure of Ralliart will not, in fact, have any affect on the availability or continued marketing of these models (or any future branded offerings), as Mitsubishi owns the rights to the name, logo, and so on. Furthermore, all licensing agreements in foreign countries remain intact.

So, while you may not be able to get a genuine JDM Ralliart strut-tower brace or shift knob, you can breath easy that the SportBack that you've been saving your lunch money for will still be at your local dealer by the time you've got enough scratch. Official press release after the jump.


Ralliart announces it is closing its doors... so what does that mean for Mitsubishi? — Autoblog
khanak is offline   Reply With Quote
Old 11th March 2010, 02:55   #2
BHPian
 
Rotorhead's Avatar
 
Join Date: Sep 2006
Location: Bangalore
Posts: 933
Thanked: 21 Times
Default

Quote:
Originally Posted by khanak View Post
merchandise would impact the development, production and marketing of Mitsubishi vehicles sold here in the States – more specifically, the Lancer Ralliart and Sportback Ralliart models. To answer that question, we spoke with Mitsu spokesman Maurice Durand, and he informs us that the closure of Ralliart will not, in fact, have any affect on the availability or continued marketing of these models (or any future branded offerings), as Mitsubishi owns the rights to the name, logo, and so on. Furthermore, all licensing agreements in foreign countries remain intact.
when they say continued availablity and marketting , does it mean that the production of units will be only per need basis? Also does it mean that any other company which has the licensing can manufacture this unit but will have to use the ralliart name? Can someone clarify on the above statement from the mitsu spokesman, maybe i am reading too much inbetween the lines.
Rotorhead is offline   Reply With Quote
Old 11th March 2010, 05:14   #3
CPH
BHPian
 
Join Date: Jan 2010
Location: London
Posts: 577
Thanked: 33 Times
Default

Quote:
Originally Posted by Rotorhead View Post
when they say continued availablity and marketting , does it mean that the production of units will be only per need basis? Also does it mean that any other company which has the licensing can manufacture this unit but will have to use the ralliart name? Can someone clarify on the above statement from the mitsu spokesman, maybe i am reading too much inbetween the lines.
Does it really matter, whether it is written ralliart? There is plenty of other companies that can supply stuff of a simiular kind.
CPH is offline   Reply With Quote
Old 11th March 2010, 17:12   #4
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,735
Thanked: 89,308 Times
Default

I'm not surprised. With Mitsubishi's car division itself in doldrums, how could its niche performance arm survive? I mean, when the parent cannot sell cars, where will Ralliart's numbers come from?

Quote:
Originally Posted by Rotorhead View Post
when they say continued availablity and marketting , does it mean that the production of units will be only per need basis? Also does it mean that any other company which has the licensing can manufacture this unit but will have to use the ralliart name?
The Mitsubishi spokesperson is speaking about special edition Lancers, not Ralliart performance parts.
GTO is offline   Reply With Quote
Old 10th April 2010, 13:50   #5
BHPian
 
Cooleo's Avatar
 
Join Date: Dec 2009
Location: On The Road
Posts: 41
Thanked: 2 Times
Default

That is sad.

When a company stops doing what it does best, you know it's time to go.

This could well be the last nail in Mitsubishi's coffin.

R.I.P RALLIART.
Cooleo is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Beautiful Garage Doors & Shutters - Zenith Doors (Cochin) Philip.Mathew Other Cities 2 26th May 2016 15:24
Suzuki announces Closing of USA Operations. Filing for Bankruptcy anu21v The International Automotive Scene 30 14th November 2012 02:22
2011 i10 Asta A/T - its Korean, its new, its fast, its red, and its coming. nirupesh Test-Drives & Initial Ownership Reports 1 8th January 2011 10:45
Mitsubishi Motors to Setup Ralliart Outlets in Indian Malls powercrzy Indian Motorsport 12 23rd April 2008 17:40
Ice-ing Mr.RALLIART (Cedia) maxbhp In-Car Entertainment 32 23rd April 2008 02:26


All times are GMT +5.5. The time now is 05:22.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks