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Old 1st April 2010, 18:58   #1
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Default Infiniti announces World First In-Car Hunger Monitoring

from worldcarfans

Infiniti has added something more enticing on its menu of driver comforts. The premium automaker has developed something called Gastronomi, a possible option for the new Infiniti M performance sedan. What the system does is to monitor the driver for possible hunger pangs through tummy rumbles and weight supervision.

Should the driver be found to be hungry, a knife and fork pop up on a screen and suggestions of near-by restaurants appear. Telephone numbers of suitable diners are displayed and can be dialled through the Bluetooth system, thus saving driver from further use of much-needed energy.
Additionally the car will have learnt and stored the driver's real weight in its information system, thanks to sensors on the front seat. If the Fitness application decides he/ she is not hungry enough then no action will be taken in this regard.

Infiniti deliberately launched Gastronomi on April 1 to remind every driver about the importance of a fool breakfast before any journey.


ROLLE, Switzerland (April 1, 2010): Infiniti, the luxury automotive brand from Japan, has announced the development of new technology aimed at reducing the dangers of driving while hungry.

The system will not only alert the driver of the need to stop for food but will also navigate the car to the nearest restaurant that suit's the driver's taste and pocket. To be called Gastronomi, it could become an option on the all new Infiniti M performance luxury saloon which goes on sale across Europe from September.

Gastronomi employs three of Infiniti's current technologies: Connectiviti, Active Noise Control and Forest Air climate control. Active Noise Control donates one of its sensors mounted in the interior headlining and otherwise employed in monitoring road noise to detect the sounds of borborygmi -tummy rumbles. If a pre-determined volume of rumbling is heard, a knife and fork symbol flashes up on the Connectiviti information screen and the driver is asked whether they wish to divert for a pit-stop.

A selection of nearby restaurants can then be accessed from the Michelin Red Guide, already an integral part of Infiniti's Connectiviti infotainment system. Once a choice is selected, the HDD navigation system selects the quickest route and if a reservation is required, a telephone number is also given for the driver to connect to via Infiniti's standard Bluetooth telephone integration.

At this point, the Forest Air climate control system changes mode. The tropical borneol scent that is usually gently wafted throughout the cabin is replaced with the fragrance of truffle oil to ready the palette as the driver is navigated to their meal.

Gastronomi can be tailored further. There is a Fitness option which if selected first calculates the driver's ideal weight based on the memorised driving position. The driver is then asked to input their real weight and if it is higher than the theoretical weight, Gastronomi allows for louder tummy rumbles before suggesting a pit-stop. It also works in reverse if it considers the driver needs feeding up. Another, ahem, menu asks the driver to input their favoured cuisine and amount they want to pay for a meal and suggests restaurants accordingly from the Michelin Red Guide. Categories include Bistro, Gastropub, Flushed and On Expenses.

Infiniti's engineers have developed the technology after several years of research, and periods of starvation, in conjunction with the Narita Office for Subsistence and Health (NOSH) in Japan. The research showed the dangers of driving while hungry included reduced concentration brought on by daydreams about noodles as well as the risk of neck-strain, not to mention a frontal impact, while the driver looks into passing restaurants.

The director of NOSH, I. Likecake-san, stopped between mouthfuls to say: "Gastronomi could be the most important development in [pauses to swallow] motoring since the cup holder [burps]. Is there any more rice?"
Infiniti's programme director for Gastronomi, Yumi Teppenyaki, was unfortunately out to lunch when asked for a comment.
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Last edited by sidindica : 1st April 2010 at 19:00.
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Old 1st April 2010, 19:02   #2
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from worldcarfans

Ahead of the UK general election, BMW has unveiled a unique way for voters to express support for their party.

While you may consider it blasphemous, BMW will offer Political Roundel Attachment Tags (dubbed PRATs) which replace the traditional colors of the BMW logo with the colors of the three major political parties. The red PRAT represents the Labour Party, the Blue PART the Conservative Party, and the Yellow PART the Liberal Party.

According to Uwe Beanhadde, Head of Technology at BMW's Forschungs und Innovationszentrum,"(we) see it as a niche (accessory) with potentially wide appeal." He added that the PRATs are easily removable, so a sudden change in party affiliation is no problem.

Press Release

Soon Great Britain will be in the grip of election fever and as the public goes to the polls BMW has created a unique way for customers to personalise their cars depending on their political leanings. BMW's innovative Political Roundel Attachment Tag (PRAT) is a highly stylised limited edition accessory of the BMW product portfolio and comes available in the colours of all major UK parties.
Uwe Beanhadde, Head of Made-up Technology at BMW's renowned Forschungs und Innovationszentrum in Munich, said: "We have been working on this innovation for a number of years and see it as a niche with potentially wide appeal. One of the most popular features, sure to strike a cord with the floating voter, is that the roundel can be replaced in a matter of seconds should the opposition suddenly seem more appealing".
News of the PRAT accessory comes swiftly after boffins at BMW offered other award winning innovations such as Canine Repellant Alloy Protection that stopped dogs relieving themselves on customers' wheels, Magnetic Tow Technology, the ultimate in tailgating tech, and BMW Instant Messaging which let owners know what they really thought of other road users.
Further details on PRAT can be found by contacting end_of_the_skype_highl or emailing Uwe.Beanhadde@bmw.co.uk To find out more on real innovations visit BMW UK: Connected Drive or BMW UK : BMW EfficientDynamics.
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Last edited by sidindica : 1st April 2010 at 19:04.
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Old 1st April 2010, 19:05   #3
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April Fool eh? ......
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Old 1st April 2010, 19:29   #4
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It's really funny to read this stuff and I hope many manufactures give such funny ads for April fool. Infiniti have given an great idea to fool others!.
I am sure if some one who is not a auto enthusiast reads this, then he will believe that this is real.

Last edited by Sudan_NFS : 1st April 2010 at 19:33.
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Old 2nd April 2010, 02:38   #5
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This reminds me of the Jetsons cartoon, where food is zapped from a machine in front of you

When I was in Hong Kong recently, I was lucky to see an Infinity, but did not have my camera at the time and did not notice which model it was
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