Go Back   Team-BHP > BHP Worldwide > The International Automotive Scene


Reply
 
Thread Tools Search this Thread
Old 20th August 2013, 01:39   #31
BHPian
 
sarathlal's Avatar
 
Join Date: Apr 2012
Location: Trivandrum
Posts: 976
Thanked: 2,024 Times
Default Skoda India starts rebadging their cars with the new Corporate Identity

Skoda India has chosen Rapid to sport the new corporate winged arrow.

Name:  logo new.jpg
Views: 8816
Size:  40.8 KB

The changes includes a larger winged arrow, change in the hue as it is switched from “natural green” to the new “ŠKODA Green” and a chrome rings defines the circumference of the logo.

The old logo:

Name:  logo old.jpg
Views: 2640
Size:  34.6 KB

The report in IAB suggest that the Octavia will be the next car in line to sport the same.
The ‘Skoda’ also appears in a new typeface on the left hand side of the hood.
Name:  logo wordo.jpg
Views: 2120
Size:  10.3 KB


And here is the picture from one of the dealer store;
Skoda unveils new logo!-skodarapidsss.jpg

Source: http://indianautosblog.com/2013/08/s...ty-india-92346

Last edited by sarathlal : 20th August 2013 at 01:40.
sarathlal is offline   (1) Thanks Reply With Quote
Old 20th August 2013, 06:03   #32
BHPian
 
Na_sh's Avatar
 
Join Date: Aug 2013
Location: Nasik/Pune
Posts: 51
Thanked: 54 Times
Default Re: Skoda India starts rebadging their cars with the new Corporate Identity

Confused whether the move is good or bad. Not may car logos use color in them. The green was a distinctive skoda touch.
Cost might have reduced due to savings on paint i guess! It looks a bit ordinary now. My personal opinion!

Hopefully expect to see lots of old fabia's and octavia's sporting this too!
Na_sh is offline   Reply With Quote
Old 20th August 2013, 06:47   #33
Distinguished - BHPian
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: Bangalore / TVM
Posts: 8,974
Thanked: 16,772 Times
Default Re: Skoda India starts rebadging their cars with the new Corporate Identity

Thought this was started long back? Have seen several Rapids like this, starting from at least a month back. Instantly noticeable because none of the skoda cars till date had Skoda written anywhere other than the badge.
CrAzY dRiVeR is offline   (1) Thanks Reply With Quote
Old 20th August 2013, 08:34   #34
Senior - BHPian
 
Warwithwheels's Avatar
 
Join Date: Aug 2009
Location: India
Posts: 1,251
Thanked: 1,013 Times
Default Re: Skoda unveils new logo!

Quote:
Originally Posted by ajman28 View Post
Why do companies keep changing their logos?

The really big companies hardly or never change their logos. I guess the biggest exception would be Fiat. Anyway in this case I don't think it would matter much as the new logo is very similar to the old one.
Quote:
Originally Posted by suhaas307 View Post
The evolution of a logo is common even amongst really big companies. Every manufacturer, including Chevrolet, Mercedes, BMW, Ford, Renault, etc have gone through dozens of logos.
Spotted this pic on the SNS

Name:  602060_657588744252911_528250750_n.jpg
Views: 1163
Size:  53.7 KB
Warwithwheels is offline   (2) Thanks Reply With Quote
Old 20th August 2013, 09:04   #35
BHPian
 
sarathlal's Avatar
 
Join Date: Apr 2012
Location: Trivandrum
Posts: 976
Thanked: 2,024 Times
Default Re: Skoda India starts rebadging their cars with the new Corporate Identity

Yes, this skoda logo story is a tad lengthy one, with unveiling in 2011, international usage un 2012 and India intro in 2013.
sarathlal is offline   Reply With Quote
Old 20th August 2013, 10:37   #36
BHPian
 
hrman's Avatar
 
Join Date: Jun 2006
Location: Bangalore
Posts: 915
Thanked: 361 Times
Default Re: Skoda India starts rebadging their cars with the new Corporate Identity

And RAPID now comes in "UPPER CASE" for what its worth..
Must admit, I liked the old logo better. Maybe in time will get used to it.
hrman is offline   (1) Thanks Reply With Quote
Old 20th August 2013, 12:13   #37
BHPian
 
Tats07's Avatar
 
Join Date: Sep 2010
Location: Bangalore
Posts: 357
Thanked: 85 Times
Default Re: Skoda India starts rebadging their cars with the new Corporate Identity

The logo featured on the cars do not look green in colour. They are natural steel colour. At least that's what it looks to me - I have also spotted several Rapids in the past month with the new badging/logo. And I think it looks better that way rather than the green in the old or the new logo.
Tats07 is offline   Reply With Quote
Old 20th August 2013, 12:34   #38
Senior - BHPian
 
Swanand Inamdar's Avatar
 
Join Date: Jan 2011
Location: Chicago, IL
Posts: 1,648
Thanked: 573 Times
Default Re: Skoda India starts rebadging their cars with the new Corporate Identity

The "new" logo is not green as shown in the 1st image. It is sliverish with a black background, just as shown on the Rapid in the pic.
The cost of these logos has also reduced drastically. Initially, a logo for the Laura would cost ~890 or so. Now, these new logos cost ~150 bucks or so.

All the new cars from Skoda will now sport these logos, and to be honest, i quite like the new logo. Its cleaner and simple.
Swanand Inamdar is offline   (2) Thanks Reply With Quote
Old 20th August 2013, 12:55   #39
BHPian
 
revintup's Avatar
 
Join Date: Jun 2011
Location: Kottaym
Posts: 381
Thanked: 242 Times
Default Re: Skoda India starts rebadging their cars with the new Corporate Identity

Quote:
Originally Posted by Swanand Inamdar View Post
The cost of these logos has also reduced drastically. Initially, a logo for the Laura would cost ~890 or so. Now, these new logos cost ~150 bucks or so.
Which is great news for all skoda owners. They need not worry any more about logos getting ripped off as there will be no takers in the black market if a new one is available with the dealer at such a nominal and reasonable cost.

And yes, even I prefer the old logo. Had much more character.
revintup is offline   (2) Thanks Reply With Quote
Old 26th August 2013, 12:29   #40
BHPian
 
rxpaul's Avatar
 
Join Date: Sep 2009
Location: Pune
Posts: 338
Thanked: 99 Times
Default Re: Skoda unveils new logo!

The new logo may cost 150, but for sure the SKODA lettering is going to be expensive and that would be ripped off and mostly partially, so you end up with a KODA or S ODA or just DA.
This time & money could be better spent in improving the A.S.S
rxpaul is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Chrysler Reveals New Logo hanmust The International Automotive Scene 7 9th November 2009 18:56
hello from new user looking for teambhp logo Ashutosh Introduce yourself 4 1st October 2007 22:19
Ferraris to sport new logo for 50th Anniversary v12 The International Automotive Scene 8 25th March 2004 03:12
Check out TEAM-BHP's new logo! GTO Shifting gears 0 17th February 2004 00:46


All times are GMT +5.5. The time now is 05:47.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks