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Old 10th October 2012, 17:01   #1
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Default Honda hints at F1 return

http://www.autocar.co.uk/car-news/f1...ed-f1-interest

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The head of Honda R&D has told Autocar he hopes the marque can return to Formula One in the future, fuelling speculation that it is evaluating the new 1.6-litre turbo rules that will be introduced from 2014.
With growing opposition to the new 1.6 l turbo charged engine, the speculated return may just remain a speculation. Also, this is not a high priority item for Honda.
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Old 10th October 2012, 18:05   #2
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Default Re: Honda hints at F1 return

Would love to see Honda back in motorsport and F1. One of the reasons this is not a high priority item is that they don't produce exotic cars (nsx only and that too in very small numbers will be relaunched soon) so selling cars is more difficult, as opposed to the likes of ferrari and mercedes say.
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Old 10th October 2012, 18:13   #3
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Default Re: Honda hints at F1 return

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Originally Posted by pganapathy View Post
One of the reasons this is not a high priority item is that they don't produce exotic cars (nsx only and that too in very small numbers will be relaunched soon) so selling cars is more difficult, as opposed to the likes of ferrari and mercedes say.
Most automobile manufacturers are in motorsports for the advertisement value that it adds to their company. You don't need to make exotics to take part in motorsports. For example if Honda taking part in F1 and finishing all races will just go to show how reliable their cars are. Exotic or not does not matter.

Edit: You need to keep in mind that even for Mercedes or a Ferrari, taking part in F1 is considered an advertising expense. Remember those Fiat adds when Schumacher was winning championships? So when Fiat being the parent company of Ferrari can utilize Ferrari's winning to it's benefit, why can't Honda? For Honda doing this will be a bigger gain than it was for Fiat.

Last edited by vikram_d : 10th October 2012 at 18:17.
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Old 10th October 2012, 18:45   #4
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Default Re: Honda hints at F1 return

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Originally Posted by vikram_d View Post
Most automobile manufacturers are in motorsports for the advertisement value that it adds to their company. You don't need to make exotics to take part in motorsports. For example if Honda taking part in F1 and finishing all races will just go to show how reliable their cars are. Exotic or not does not matter.

Edit: You need to keep in mind that even for Mercedes or a Ferrari, taking part in F1 is considered an advertising expense. Remember those Fiat adds when Schumacher was winning championships? So when Fiat being the parent company of Ferrari can utilize Ferrari's winning to it's benefit, why can't Honda? For Honda doing this will be a bigger gain than it was for Fiat.
That is definitely a valid point but it is definitely easier for say Ferrari or mercedes to sell their cars by associating it with F1 (speed, power, glamour) than honda or toyota say. Which is why you don't see Ferrari getting involved in WRC for example.

Honda seems to be concentrating more on the bike side of racing these days as they are getting more returns from it.

Of course, the monetary aspect of it is another reason why Honda pulled out in the first place.
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Old 11th October 2012, 09:40   #5
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Default Re: Honda hints at F1 return

With Turbo engines back in favour I will be least surprised. The old Honda Turbo's blew the opposition away with 1200+ bhp. Not bad for a 1.5! Incidentally, using a quirk in the rules they were reputedly running on Toluene as fuel.

Love to see them back.
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Old 11th October 2012, 11:30   #6
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Default Re: Honda hints at F1 return

The brand HONDA world over is on a steady decline. It is about time they realized this.
F1 is the main stage for showcasing your technology and reliability of any car brand.
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Old 12th March 2013, 10:32   #7
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McLaren leaves door open for move to Honda engines in 2015 - http://www.autosport.com/news/report.php/id/105949
Quote:
McLaren team principal Martin Whitmarsh has left the door open for a switch to Honda engines in 2015 after refusing to confirm that it will continue with Mercedes beyond next season. Honda sources have confirmed to AUTOSPORT that it plans to return to Formula 1 as an engine supplier to McLaren.
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