Go Back   Team-BHP > Buckle Up > Motor-Sports > Int'l Motorsport


Reply
 
Thread Tools Search this Thread
Old 19th June 2017, 11:43   #1
Senior - BHPian
 
dZired's Avatar
 
Join Date: Jun 2012
Location: Jaipur
Posts: 1,727
Thanked: 7,466 Times
Default Rumour: Force India F1 Team might drop ‘India’ from its name

The Force India F1 team is mulling over a name change in the near future. According to the team's co-owner, Vijay Mallya, this step is being considered in order to give the team an 'international flavour' and attract new sponsors.

The Force India F1 team was formed when a consortium led by Indian businessman Vijay Mallya and Dutch businessman Michiel Mol bought the Spyker F1 team in 2007. The owners were previously aiming to bring some Indian sponsors onboard and even introduce an Indian driver in the team. However, these plans didn't materialise, despite the team delivering impressive performances.

In the ongoing season, Force India is currently holding on to the fourth position in the constructors' championship, after seven races. The team owners are thus hoping that with growing performance, it would become easier to attract international sponsors. However, some people in the team have voiced their concern about the current name being psychologically restrictive.

The team is thus looking to drop 'India' from its name, though the decision will be taken after deeper deliberation with other shareholders. This isn't the first time when a rename is on cards for the Force India F1 team, as the owners were close to rebranding it as Aston Martin racing last year, though the deal eventually failed to see the light.

Source: Motorsport

Rumour: Force India F1 Team might drop ‘India’ from its name-jm1709ju151.jpg
Link to Team-BHP News
dZired is offline   (9) Thanks Reply With Quote
Old 19th June 2017, 11:54   #2
Distinguished - BHPian
 
smartcat's Avatar
 
Join Date: Jun 2007
Location: Bangalore
Posts: 2,936
Thanked: 11,516 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by dZired View Post
The team owners are thus hoping that with growing performance, it would become easier to attract international sponsors. However, some people in the team have voiced their concern about the current name being psychologically restrictive.
Either that, or Mallya is angry with both Indian Govt (for trying to extradite him) and Indian fans (for booing him)

smartcat is online now   (8) Thanks Reply With Quote
Old 19th June 2017, 12:07   #3
Distinguished - BHPian
 
sgiitk's Avatar
 
Join Date: Dec 2007
Location: Kanpur
Posts: 7,139
Thanked: 3,735 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Is Vijay Mallya able to fund anything there. I doubt it. It is money (and lots of it) which makes the mare go!
sgiitk is offline   (2) Thanks Reply With Quote
Old 19th June 2017, 12:07   #4
Senior - BHPian
 
anachronix's Avatar
 
Join Date: Mar 2006
Location: Madras
Posts: 3,248
Thanked: 1,239 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

That made me laugh

http://timesofindia.indiatimes.com/i...w/59134311.cms

"Aaron Watkins, representing India, said the Crown Prosecution Service needed a further three-four weeks to receive the rest of the evidence from India and to review it. Arbuthnot asked, "Are Indians normally very prompt in their responses? They have taken six months so far and we haven't got any further forward in the past 6 weeks.""

Quote:
Originally Posted by smartcat View Post
Either that, or Mallya is angry with both Indian Govt (for trying to extradite him) and Indian fans (for booing him)
Mallya is a ruthless business man, he would care two hoots about this booing or anything, he must be just preparing his team for a bigger sponsorship deal!
anachronix is online now   (10) Thanks Reply With Quote
Old 19th June 2017, 14:21   #5
BHPian
 
sukhoi30's Avatar
 
Join Date: Feb 2013
Location: Mumbai
Posts: 329
Thanked: 386 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by sgiitk View Post
Is Vijay Mallya able to fund anything there. I doubt it.
There is this misconception that has been drilled down to the Indian public via the media that Vijay Mallya is deliberately withholding money due to the banks. Instead he is using up that money in other ventures. A successful businessman will never cross fund his NPAs (non-performing assets) with his GPAs (good-performing assets).

Many builders are not able to sustain as they cross fund projects. Eventually they fail in all projects. I am not a businessman but if I were I would personally not do it.

Coming to formula-1, most teams have their sponsor names in their team names. I always wondered why Mallya wanted to name it "Force India". Maybe he wanted to make the sport more attractive to Indians? Or maybe he wanted many Indian companies start sponsoring this sport? Note that this is a very expensive and rich sport even by developed world standards.

Just a couple of Indian driver names figure when it comes to Formula 1 driving. This sport is not just about the driver, there is an entire team who work together to win races. I don't think in the near future India will be able to develop/maintain and form a formula 1 team on its own. We will do it but it will take a few more years.

It will be easy for him to get a good sponsor if he changes the team name to include the sponsor's name prominently. To be successful; branding in Formula 1 races is the key.
sukhoi30 is offline   (14) Thanks Reply With Quote
Old 20th June 2017, 10:48   #6
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,455
Thanked: 87,215 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Makes sense. There was nothing 'Indian' about Force India anyway. Not the people, the drivers, the car, the HQ...anything at all. The only Indian component of Force India was the ownership, but few fans cared about that (I have yet to meet a Force India fan from India). No surprise as both owners (Subrata Roy & Mallya) are declared frauds.
GTO is offline   (7) Thanks Reply With Quote
Old 20th June 2017, 11:22   #7
Team-BHP Support
 
Join Date: Feb 2004
Location: Bangalore
Posts: 11,868
Thanked: 9,579 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by GTO View Post
Makes sense. There was nothing 'Indian' about Force India anyway. Not the people, the drivers, the car, the HQ...anything at all. The only Indian component of Force India was the ownership, but few fans cared about that (I have yet to meet a Force India fan from India). No surprise as both owners (Subrata Roy & Mallya) are declared frauds.
If Mallya is smart, for the sake of his team and himself, he should exit while the team is doing reasonably well!
ajmat is offline   (1) Thanks Reply With Quote
Old 20th June 2017, 13:13   #8
BHPian
 
Join Date: Nov 2013
Location: HR 51/HR 29
Posts: 492
Thanked: 937 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by ajmat View Post
If Mallya is smart, for the sake of his team and himself, he should exit while the team is doing reasonably well!
Why should he exit? The performance of the team is only getting better with time. Mallya and Co have been doing a fairly good job at running Force India. At a time when the team is doing well and is getting ample sponsorship (look at the number of logos on the car), why sell out? He paid a lot of money to buy it.

As far as his Indian problems go, they really don't matter in this case. His trial by Indian media will not cut into his profile if Indian authorities are not able to prove their case against him in British courts. Plus, we generally don't give two hoots about F1. Motorsport simply does not have a large enough fanbase here. India is just not a financially attractive enough market for Force India F1.

Last edited by Shreyans_Jain : 20th June 2017 at 13:17.
Shreyans_Jain is offline   (3) Thanks Reply With Quote
Old 20th June 2017, 13:52   #9
Team-BHP Support
 
Join Date: Feb 2004
Location: Bangalore
Posts: 11,868
Thanked: 9,579 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by Shreyans_Jain View Post
Why should he exit?
I agree to your first point. I feel that his limited movement and impending trials might catch up with him
ajmat is offline   (1) Thanks Reply With Quote
Old 20th June 2017, 14:37   #10
Senior - BHPian
 
libranof1987's Avatar
 
Join Date: Sep 2010
Location: All over!
Posts: 3,684
Thanked: 2,724 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by dZired View Post
However, some people in the team have voiced their concern about the current name being psychologically restrictive.
Very well put.

It is the psychological aspect of having a country's name on the team; something that no other team does, even though every team is "associated" to a particular country.

Quote:
Originally Posted by Shreyans_Jain View Post
Why should he exit? The performance of the team is only getting better with time. Mallya and Co have been doing a fairly good job at running Force India. At a time when the team is doing well and is getting ample sponsorship (look at the number of logos on the car), why sell out? He paid a lot of money to buy it.

As far as his Indian problems go, they really don't matter in this case. His trial by Indian media will not cut into his profile if Indian authorities are not able to prove their case against him in British courts. Plus, we generally don't give two hoots about F1. Motorsport simply does not have a large enough fanbase here. India is just not a financially attractive enough market for Force India F1.
As has been evident in other high-money sports such as football (club football to be specific), issues related to tax avoidance and other financial fraud have caught up eventually with even the biggest names in the sport.

There will come a time when Force India will need funds: funds that Mallya can't provide, and at this time, sponsors may get wary of being associated with a "known fugitive", guilty or not.

Quote:
Originally Posted by ajmat View Post
If Mallya is smart, for the sake of his team and himself, he should exit while the team is doing reasonably well!
Morally, yes. But then, Mallya and morals?

In a way, yes. His current predicament and the team's performance may not be directly linked. Ultimately, at the time of funding the R&D, the team will need someone who may perhaps not want to be associated with Mallya.

Also, if he ever gets back to India and the courts/SEBI do to him what they're doing to Subroto Roy, he'll need to sell off stake in his various activities to pay off debt.
libranof1987 is online now   (1) Thanks Reply With Quote
Old 20th June 2017, 14:38   #11
Team-BHP Support
 
Join Date: Feb 2004
Location: Bangalore
Posts: 11,868
Thanked: 9,579 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by libranof1987 View Post
.

Also, if he ever gets back to India and the courts/SEBI do to him what they're doing to Subroto Roy, he'll need to sell off stake in his various activities to pay off debt.
and Force India team will be a fire sale and sold "at good value". Better to exit at a premium!
ajmat is offline   (1) Thanks Reply With Quote
Old 20th June 2017, 14:45   #12
Senior - BHPian
 
libranof1987's Avatar
 
Join Date: Sep 2010
Location: All over!
Posts: 3,684
Thanked: 2,724 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by ajmat View Post
and Force India team will be a fire sale and sold "at good value". Better to exit at a premium!
And more importantly, pocket that money! Not have it repurposed towards paying off debt.

I feel this is purely a very strategic business decision, given his personal situation.

Also, I doubt there's been any pride in India about Force "India" so this will pass off uneventful while the hapless Kingfisher Airlines staff looks in bewilderment!
libranof1987 is online now   (2) Thanks Reply With Quote
Old 20th June 2017, 16:48   #13
BHPian
 
gtonsing's Avatar
 
Join Date: Apr 2011
Location: Bangalore
Posts: 299
Thanked: 70 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

I for one have been very much a fan of Force India even since their launch. I have been rooting for it every race (my wife keeps asking me why I keep supporting a team that never wins).

But all the stuff you guys have discussed, it looks like it could be better for Mallya exits now - if not for himself, atleast for the team behind the cars.

I would still be sad to see the Force India name gone.
gtonsing is offline   (1) Thanks Reply With Quote
Old 20th June 2017, 17:09   #14
BHPian
 
sukhoi30's Avatar
 
Join Date: Feb 2013
Location: Mumbai
Posts: 329
Thanked: 386 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

I happened to search Vijay Mallya in our T-BHP site and I came across this thread.

http://www.team-bhp.com/forum/shifti...million-2.html (Vijay Mallya buys Gandhi items for $1.8 million)

How drastically different the people's comments (about Vijay Mallya) were then!! Well, I am not his fan in any way but it just shows how time changes not just people but peoples opinion about people.
sukhoi30 is offline   (2) Thanks Reply With Quote
Old 20th June 2017, 21:55   #15
Senior - BHPian
 
Join Date: Jul 2010
Location: Bangalore
Posts: 1,878
Thanked: 3,190 Times
Default Re: Rumour: Force India F1 Team might drop ‘India’ from its name

Quote:
Originally Posted by sukhoi30 View Post
.......How drastically different the people's comments (about Vijay Mallya) were then!! .....
Well, not really.

The principal driver behind all comments then and now is the same: blind jingoism.

Age-old trick that never fails to work its magic.
Chetan_Rao is offline   (3) Thanks Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Rumour: India might jump straight to BS-VI emission norms Aditya The Indian Car Scene 6 27th April 2015 11:28
Force India lauched Force India Formula 1 Academy speedmiester Motor-Sports 3 19th August 2011 18:02
Bajaj to drop its name- the VW way! CrAzY dRiVeR Motorbikes 30 19th January 2011 19:56
2011 i10 Asta A/T - its Korean, its new, its fast, its red, and its coming. nirupesh Test-Drives & Initial Ownership Reports 1 8th January 2011 10:45
Force India beefs up its technical team RacingForIndia Int'l Motorsport 25 7th January 2008 21:06


All times are GMT +5.5. The time now is 09:42.

Copyright ©2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks