| || ||Thread Tools||Search this Thread|
|9th October 2009, 11:44||#1|
Senior - BHPian
Join Date: Dec 2005
Thanked: 100 Times
VW to eye F1 only if costs are lower
An official of the German luxury car brand Audi has hinted that parent group Volkswagen might enter formula one if the costs continue to come down.
Reinhold Carl, managing director of Audi Singapore, is quoted by the Straits Times newspaper as musing that while budgets are dropping, teams still need to fork out "well over a hundred million euros" for an annual F1 programme.
"If the cost is lower, it will be more manageable," he told reporters.
However, after car marques including Jaguar, Honda and BMW pulled out, amid rumours that Toyota and Renault might soon follow, Carl admitted that the gains from being on the grand prix grid remain vague.
He reckons that if VW was to decide to field a team, it would be branded either Porsche or Audi "or even Volkswagen".
|9th October 2009, 19:44||#2|
Join Date: Feb 2004
Thanked: 91,885 Times
But the fact is : If you don't get it right, you goof up. Just ask Jaguar, their terrible performance actually deteriorated brand value. VW would be better off doing a "Brawn VW" or similar. Starting a team from scratch requires some commitment. Atleast 5 - 10 years before you are at the top.
|Thread Tools||Search this Thread|
|Thread||Thread Starter||Forum||Replies||Last Post|
|Future Perfect! China-only/Sedan-only car Brands||SankalpDesai||The International Automotive Scene||1||8th August 2012 16:52|
|Swift Stock Tyre Costs Rs.1250 Only||Surprise||Tyre & Alloy wheel Section||18||17th October 2011 13:56|
|Bird watching....but only the feathered kind only||Perez||Travelogues||9||1st April 2009 12:28|
|Eye to Eye contact- an important driving tool!||akash_m||Street Experiences||23||7th July 2007 02:57|