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Old 4th August 2013, 11:35   #31
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Default Re: High 'mileage' Mercedes W124, or just nicely run-in?

Agree, it's not the technical merits of a car but the PR that makes something sell.

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Old 7th August 2013, 05:00   #32
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Default Re: High 'mileage' Mercedes W124, or just nicely run-in?

Quote:
Originally Posted by Jeroen View Post
Agree, it's not the technical merits of a car but the PR that makes something sell.

Jeroen
It's both. And quite an art to match the PR to the car and its intended market. I think Volkswagen's ad campaigns to sell the Beetle in the USA were quite brilliant. The product has to be what is inferred, however.
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