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Old 27th July 2012, 10:37   #1
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Default Yamaha to export Indian-made R15 to Japan!

Yamaha India is set to make history in the Indian two-wheeler industry by being the first to export bikes from India to its native Japan!

Although two-wheeler giants like Bajaj Auto and TVS Motor have been exporting their products to developing markets like Africa, South America and South-east Asia, Yamaha will be first to reach out to Japan. It is also one of the few besides Royal Enfield and Eicher Motors to reach out to developed markets with Indian made products.

The first consignment of exports will include 300 units of the R15 model that will be exported from its Surajpur plant. The company plans to gauge the response to this model in Japan, and depending on that, consider exporting another successful model like the FZ. The export plans are not limited only to Japan though. Newer markets like Turkey, Portugal and Spain are also being explored for both these popular models.

Japan is considered to be a big market for two-wheelers, selling about 4 lakh units annually. The 150 cc segment is rapidly growing there and hence, the choice of R15 as the first export. The model is expected to cost about Rs 2.5 lakh on Japanese roads, more than twice of what it costs in India.

Export trend

This export trend from Indian plants is becoming an increasingly viable option for auto manufacturers. Factors like cheap production cost and depreciating rupee is spurring this development. Recently, carmakers like Volkswagen and Nissan (among others) have started focussing on exports from their Indian factories.

Yamaha will be aiming for a bigger bite of the export pie that has been steadily growing. Two-wheeler exports increased by 27.13% in 2011-12 at 1.94 million units, with Bajaj Auto dominating export sales.

Yamaha to export Indian-made R15 to Japan!-r15.jpg
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Old 27th July 2012, 10:42   #2
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Default Re: Yamaha to export Indian-made R15 to Japan!

"Indian's are cheap, and they are proud of it too" quoted by Russel Peters in many of his shows sounds hilarious in his performance, but it certainly has some benefits as we all can see now

Hope other manufacturers follows this trend creating more employment in our country.

Last edited by TaurusAl : 27th July 2012 at 10:43.
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Old 27th July 2012, 10:43   #3
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Default Re: Yamaha to export Indian-made R15 to Japan!

Speaks about the stringent quality control Yamaha adopts here in India for its products. Though I have not owned any Yamaha product, I have always felt these guys are on par when it comes to quality of materials used in their offerings.

Way to go Yamaha!
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Old 27th July 2012, 15:33   #4
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Default Re: Yamaha to export Indian-made R15 to Japan!

We have finally turned a full circle and I am loving it!

While the prime reason for this probably is cheap production costs and the depreciating rupee, never the less it also speaks volumes about the manufacturing standards that this nation has been able to move up to.

Kudos to all of us, and may we go even further.
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Old 27th July 2012, 15:50   #5
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Default Re: Yamaha to export Indian-made R15 to Japan!

IMHO, Yamaha's motive is to accumulate profit through reducing production cost. But apart from it, the decision created a new scenario for Indian made bikes. Yamaha believes in Indian made R15, taking her to their home land.

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Old 27th July 2012, 20:47   #6
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Default Re: Yamaha to export Indian-made R15 to Japan!

Indeed its an achievement to be exporting to Japan.
In addition to the cheaper production costs and maintaining good quality, we must also be proud of the fact, unlike our mighty neighbor it is not so easy in our country to produce cheap (duplicate) spin offs of renowned brands. There are rules here and thats why the big names in bikes (Harley, BMW-Husky, Triumph, KTM etc) are boldly setting up their facilities in India
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Old 28th July 2012, 07:20   #7
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Default Re: Yamaha to export Indian-made R15 to Japan!

Its an achievement for Indian Manufacturing as a whole, the much talked about quality standards have been raising every year and this time had to eventually come sooner or later.

Other factors (Apart from Quality) are purely economic, the QC being almost the same (As compared to doing it in Japan), its much better and healthier ROI. With 50% less investment if manufacturers get 90% similar quality, it makes much more business sense.
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Old 28th July 2012, 09:38   #8
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Yamaha has always been exporting bikes to MiddleEast, Africa and CIS countries while it was with Escorts group. This was mid 90s, as I visited the assembly lines as mechanical drawing student. They always had a different quality standards and make to order line as prices were different and components reflected the same. Engineering prowess has always held Indians high in the global market.

I find nothing new, yes encouraging but nothing new.
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