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Old 6th July 2014, 09:02   #1
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Default Honda's Wave 2.0 plan for the two-wheeler segment

In a bid to take market leadership, Honda Motorcycle and Scooter India (HMSI) has embarked on a new game plan, which it calls Wave 2.0.

Source:
http://www.thehindubusinessline.com/...cle6177987.ece

Quote:
At the centre of this plan is a more aggressive push in rural areas, increasing points of presence and launching affordable products.

The company in June has already surpassed home-grown companies Bajaj Auto and TVS Motor in terms of sales in the two-wheelers. While the company achieved sales of 3.23 lakh units (compared with 2.52 lakh units in June 2013), Bajaj and TVS sold 2.62 lakh units and 1.94 lakh units, respectively.

The company that sold 37 lakh two-wheelers last year expects to sell around 45 lakh units this year.

Last edited by GTO : 8th July 2014 at 11:49. Reason: Excerpt :)
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Old 6th July 2014, 22:43   #2
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Thumbs down re: Honda's Wave 2.0 plan for the two-wheeler segment

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Originally Posted by GRAND23 View Post
In a bid to take market leadership, Honda Motorcycle and Scooter India (HMSI) has embarked on a new game plan, which it calls Wave 2.0.

Source:
http://www.thehindubusinessline.com/...cle6177987.ece
Yes, mouth watering word 'Wave 2.0' to utter. What HMSI essentially means is we would be smothered with umpteen no. of sub 150cc economuters. Case in point: Does anyone wonder, what happened to the CBR650F they had howcased last Auto Expo. No words on that, as expected. Am sorry if this post of mine, shouts frustration but thats HMSI for you in India.

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Old 6th July 2014, 23:05   #3
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Default re: Honda's Wave 2.0 plan for the two-wheeler segment

Before expanding & bringing in New products HMSI has to train their Dealers and Service Centers to treat Customers as Customers. The Careless attitude of the HMSI and the Dealers will be a hindrance for the growth of this Company.

Urban users go by the Specs and reviews and are not much bothered about the ASS. But now that HMSI is moving into Rural areas, they've to mend their ways. They need to learn a lot from Hero, on expanding in the Rural areas.

Hero - Dealers treat the Customer as a King (Generally), whether you buy a CD 100 or a Karizma. But they're lacking new technology after they'd parted ways with Honda.

So, HMSI has everything in their favor except the a link in between the Product and the Customer. Good Luck HMSI.
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Old 6th July 2014, 23:48   #4
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Default re: Honda's Wave 2.0 plan for the two-wheeler segment

I would suggest a wave 1.5 before they start wave 2.0. The plan is simple:

1. Tie up with four wheeler market leader maruti for some gyaan related to customer relations.
2. Organise field trips for all dealers, service centre mechanics to MSIL dealers and service centres.
3. Come back and compare how things go on there with their own system.
4. Repeat step 2 as long as differences exist.

Product line is superb actually. Just that everything else is screwed. Hence there is no long term benefit if they focus on cost cutting, updated product line etc. Instead they should focus on providing bigger number of service centres which aren't overloaded everyday. Larger number of service centres will split the load and also lead to better experience for customer, as well as increasing their sales and service quality. Since the number of dealers are limited, there is a fair amount of heavy head attitude which is the main problem. Aiming for greater sales will only make things worse in the longrun.
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