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Old 20th January 2015, 10:14   #1
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Default Bajaj Auto plans to launch 6 models in 6 months

At one time, Bajaj Auto was among the strongest players in the domestic two-wheeler market, which was led by Hero MotoCorp. However, over the years, the Pune-based manufacturer has slipped down the charts. It is now lying in fourth place, with Honda and TVS moving to occupy the second and third places respectively. In the period April - December 2014, Bajaj, with sales of 13,91,341 units, did better than Honda (13,27,862 units), but lagged way behind Hero (43,40,986 units). Its sales also dropped by 13.33% compared to the April - December 2013 period, when it managed to sell 16,05,308 units. In an attempt to regain some of the lost ground, Bajaj is now planning a product offensive in the country. It has announced that it plans to introduce six models over the next six months.

Among the products likely to be launched is a 100 cc motorcycle. Last year, Bajaj had stated that it would move its focus away from this high-volume segment, since it did not view it to be too profitable. While Bajaj already has the Platina and Discover in the 100 cc category, it plans to bring in a new bike under a different brand name. The company claims that the new offering will create its own space.

Bajaj will also launch a 400 cc motorcycle under the Pulsar brand name. This could be the production version of the CS400 naked bike or the faired SS400, which were displayed at the 2014 Auto Expo.

Some of the other bikes that could be launched include a new Pulsar 150NS (or 160NS), Pulsar 200SS and reworked versions of the Platina and Discover, which have been spotted testing on various occasions.

With these new launches, the company is aiming to increase its market share from the 16-17% that it controls at present, to more than 20% by the end of March 2015.

Source: ET Auto

Last edited by Aditya : 20th January 2015 at 16:34.
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Old 20th January 2015, 13:12   #2
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Default Re: Bajaj Auto plans to launch 6 models in 6 months

Any news about update for Avenger. It's long due for an update.
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Old 20th January 2015, 22:53   #3
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Default Re: Bajaj Auto plans to launch 6 models in 6 months

The model range of Bajaj motobikes is quite confusing. The Eliminator became the Avenger. They make the Discover 110 cc, 125 cc, 135 cc, 150 cc (150 F and 150 S) and the Pulsar 135 cc , 150 cc, 180 cc, 200 cc, 220 cc and also the Platina 100 cc. I may be corrected if the numericals with the "cc" are incorrect. There is so much overlap within the range and the model of each bike gets some new stickers and fairings every 10 - 12 months. And the XCD 125 DTS Si came and faded. Really don't know whether they still make that ? What about the Byk, a 100 cc bike, they said would deliver 100 kmpl about a decade back ?

The Pulsar 150, 200, 220 and Avenger have a foothold and are however still recognised as entities in the bike segment, whereas the Discover range confuses us and sees so many model updates every 10 - 12 months. The Discover however sells a lot in the rural areas.

In the Bajaj terminology, its m80 too was a motorcycle and its production figures would be clubbed with the Kawasaki KB 100 or later with the KB 125.

Bajaj's exit from the scooter market was quite mysterious. The scooters Legend, Saffire, Wave, Kristal were some products meant to remain in the scooter segment, with four strokes that were'nt selling. Dad Bajaj however wanted the company to stay on with the scooter segment, but the Bajajsons said "No".

It would be a joke if the new models expected are the Discover 100, Discover 200 and Discover 220. And the Pulsar range could become Pulsar 100, the Pulsar 110 and 125 apart from the 400. So that totals up to six models.

Last edited by anjan_c2007 : 20th January 2015 at 23:08.
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Old 21st January 2015, 14:53   #4
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Default Re: Bajaj Auto plans to launch 6 models in 6 months

Quote:
Originally Posted by anjan_c2007 View Post
The model range of Bajaj motobikes is quite confusing. The Eliminator became the Avenger. They make the Discover 110 cc, 125 cc, 135 cc, 150 cc (150 F and 150 S) and the Pulsar 135 cc , 150 cc, 180 cc, 200 cc, 220 cc and also the Platina 100 cc. I may be corrected if the numericals with the "cc" are incorrect. There is so much overlap within the range and the model of each bike gets some new stickers and fairings every 10 - 12 months. And the XCD 125 DTS Si came and faded. Really don't know whether they still make that ? What about the Byk, a 100 cc bike, they said would deliver 100 kmpl about a decade back ?...............

It would be a joke if the new models expected are the Discover 100, Discover 200 and Discover 220. And the Pulsar range could become Pulsar 100, the Pulsar 110 and 125 apart from the 400. So that totals up to six models.
You have brought out a very important point.
So, these manufacturers come up with a slew of new launches every one or two years.
But what does it mean to the customers? What about those who buy into these products?
I say buy into because your needs dont end with just purchasing the bike, you need it serviced and more vitaly- SPARES?
We all know how lethargic most mainstream dealers are when it comes to stocking and distribution of spares.

The number of 100 to 150cc bikes available in the market now is staggering. I lost count some 4-5 years ago.
If your bike is'nt a runaway sales success then, chances are, your brand new
discover115LS4spark or passion pro plus mega 110 will be stranded without parts in three years time
and that means more use and throw bikes getting dumped into the used market.
Some jugaad keeps them running till they breathe their last at some junkyard.


figuring if your vehicle will be a sales success needs to be another deciding factor while purchasing new.

I can imagine the plight of these new look Karizma owners in a couple of years time.
I am going through it with my impulse right now. Hardly any spares are available and nothing else is compatible either.
And what about those 5 people who bought the Inazuma? ...No offence meant.

Jokes apart, this is still a serious issue about longevity, sustainability and the sheer volume of JUNK that is piling.
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Old 21st January 2015, 17:04   #5
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Default Re: Bajaj Auto plans to launch 6 models in 6 months

Quote:
Originally Posted by anjan_c2007 View Post
The model range of Bajaj motobikes is quite confusing. The Eliminator became the Avenger. They make the Discover 110 cc, 125 cc, 135 cc, 150 cc (150 F and 150 S) and the Pulsar 135 cc , 150 cc, 180 cc, 200 cc, 220 cc and also the Platina 100 cc. I may be corrected if the numericals with the "cc" are incorrect. There is so much overlap within the range and the model of each bike gets some new stickers and fairings every 10 - 12 months. And the XCD 125 DTS Si came and faded. Really don't know whether they still make that ? What about the Byk, a 100 cc bike, they said would deliver 100 kmpl about a decade back ?

The Pulsar 150, 200, 220 and Avenger have a foothold and are however still recognised as entities in the bike segment, whereas the Discover range confuses us and sees so many model updates every 10 - 12 months. The Discover however sells a lot in the rural areas.

In the Bajaj terminology, its m80 too was a motorcycle and its production figures would be clubbed with the Kawasaki KB 100 or later with the KB 125.

Bajaj's exit from the scooter market was quite mysterious. The scooters Legend, Saffire, Wave, Kristal were some products meant to remain in the scooter segment, with four strokes that were'nt selling. Dad Bajaj however wanted the company to stay on with the scooter segment, but the Bajajsons said "No".

It would be a joke if the new models expected are the Discover 100, Discover 200 and Discover 220. And the Pulsar range could become Pulsar 100, the Pulsar 110 and 125 apart from the 400. So that totals up to six models.
You forgot the Platina 125 cc variant. Add that into the khichadi too. I think the Discover's higher end and the Pulsar's lower end are the most confusing. They took the Discover upto 150 cc and brought the Pulsar down to 135 cc. Ended up confusing the customers to no end. The Avenger desperately needs an update now. I think they should bring back the Caliber and the Caliber Croma. Those motorcycles definitely had a fan following! (Bajaj if you are reading this- don't bring back the Caliber 115 Hoodibaba or the Wind 125. They were neither here nor there. but does anybody remember the Wind 125 advertisement; the one where the bloke was riding in the rains and wet his trousers)

Last edited by rahul4321 : 21st January 2015 at 17:09.
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Old 22nd January 2015, 02:13   #6
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Default Re: Bajaj Auto plans to launch 6 models in 6 months

Bajaj canibalised its own market share by lowering the pulsar below 150 and the discover upto 150. Two of the sectors where its missing is lower than 100 cc and scooters(which is surprising).

Guess the bajaj sons concentrate on higher end market as opposed to mass market.

Spares: We have a 25 year old hero honda cd100. Recently went for a major upgrade and got masala mix parts on it as the spares were not available.

Maddy
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