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Old 13th October 2015, 12:26   #1
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Default Royal Enfield opens exclusive stores in Spain and France

Royal Enfield has announced the opening of its exclusive stores in the cities of Madrid, Spain and Paris, France. The store in Madrid is located at 29, Calle de Agustin de Foxa while the one in Paris is located at 98 Rue Baudin, 92300 Levallois-Perret.

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At the opening of the stores, Royal Enfield also unveiled its gear collection (motorcycle apparel and accessories) for the first time in the Spanish and French markets. Additionally, the company showcased its limited edition Despatch motorcycle range, which is available in three colour variants - Battle Green Despatch, Desert Storm Despatch, Squadron Blue Despatch.

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The new stores in these countries are a part of Royal Enfield's growth strategy in Europe. The company plans to focus on the mid-sized motorcycle segment (250-750cc). Royal Enfield is also looking at other cities in these countries to expand its distribution network.

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Royal Enfield has over 80 dealerships across France, and 25 in Spain.

Last edited by Aditya : 13th October 2015 at 15:06.
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Old 13th October 2015, 15:39   #2
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Default Re: Royal Enfield opens exclusive stores in Spain and France

It's hard to believe how much Royal Enfield has changed in less than a decade. Marketing and merchandising were always weak points with RE, but they've really turned things around of late. Looking at the number of CGTs parked in the images, you can tell how much the company is relying on international markets to promote its more premium priced models.

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Royal Enfield has over 80 dealerships across France, and 25 in Spain.
I had no idea about this. That's actually quite a widespread footprint!

Last edited by Tushar : 13th October 2015 at 15:41.
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Old 13th October 2015, 15:46   #3
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Default Re: Royal Enfield opens exclusive stores in Spain and France

I have limited knowledge on the Royal Enfield company. Is this now an Indian Company or still owned by brits? Where is the head quarters located? Wiki is rather confusing.
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Old 13th October 2015, 16:18   #4
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Default Re: Royal Enfield opens exclusive stores in Spain and France

Those showrooms looks really really nice and portray the ethos of RE. Are the Indian showrooms like this..? I have never been in one.
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Old 13th October 2015, 16:29   #5
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Default Re: Royal Enfield opens exclusive stores in Spain and France

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Originally Posted by arun_kun View Post
I have limited knowledge on the Royal Enfield company. Is this now an Indian Company or still owned by brits? Where is the head quarters located? Wiki is rather confusing.
Mate the present day Royal Enfield is very much an Indian company which is now owned by Eicher Group(Indian Company). Enfield of India was formerly owned by Madras Motors group which sold off the unit to Eicher Group in the early 1990's due to mounting losses and unable to sustain. This was what exactly happened to Royal Enfield of England in 1970's when it was forced to shut shop in Redditch(the birthplace of Royal Enfield). During that era Royal Enfield of England couldn't sustain mounting losses due to onslaught of Japanese motorcycles, which eventually hammered down the British motorcycling industry. However Enfield of India(Madras Motors) was assembling Royal Enfield bikes since 1956 which was provided by parent Royal Enfield England. By early 1960's Enfield of India started manufacturing on its own using the tooling supplied from Royal Enfield England. Once Royal Enfield factory shut their shop in England in 1970, they sold off remaining tooling and stuff to Enfield of India(Madras Motors) which continued to manufacture. After the Eicher group took over Enfield of India they bought the original rights for Royal Enfield name and the company came to be known as Royal Enfield. The name by which it is known in the present day. It is headquartered in Chennai(formerly Madras) as it was when it first set up its factory in India way back in the 1950's.

Sorry for the history I got carried away due to nostalgia.

Last edited by navin_v8 : 13th October 2015 at 16:39.
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Old 13th October 2015, 16:42   #6
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Post deleted by the Team-BHP Support : Please do NOT post messages that add little or no informational value to the thread. We need your co-operation to maintain the quality of this forum.

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Last edited by GTO : 14th October 2015 at 12:22.
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Old 13th October 2015, 16:42   #7
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Default Re: Royal Enfield opens exclusive stores in Spain and France

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Originally Posted by asingh1977 View Post
Those showrooms looks really really nice and portray the ethos of RE. Are the Indian showrooms like this..? I have never been in one.
The company owned(RE) showrooms do look like this. But not all of them, the dealer operated showrooms are sometimes not so good as compared to company owned showrooms. But RE has off lately got all their dealers to revamp their showrooms to have a common look inline with the company branding and merchandising.
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Old 14th October 2015, 00:34   #8
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Default Re: Royal Enfield opens exclusive stores in Spain and France

Sigh wish i had just bought Eicher motors shares! Does anyone have the data of the sales contributed by these stores in various countries? Also i hope that in the future indian auto quality can hold a light against the Japs.

Saying this as i was reading on the enfield in another forum consisting of riders in the states. All i got to hear was how badly put together the machine was and some finishing touches were outright gross. This in comparison to a Honda made in thailand which has great finish.

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Old 14th October 2015, 12:46   #9
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Default Re: Royal Enfield opens exclusive stores in Spain and France

It might be recollected that:

Quote:
Eicher Motors MD & CEO Siddhartha Lal has decided to relocate to the UK for a year to spearhead Royal Enfield’s global growth strategy. Lal will oversee the setting up of a new R&D-cum-tech development centre in the UK, apart from developing new products to cater to the global market.
Source

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Originally Posted by maddy42 View Post
Sigh wish i had just bought Eicher motors shares!
You can say that again - 100 times appreciation in ~10 years .

Related Thread (Royal Enfield: Their tremendous growth...and the challenges ahead)

Quote:
Does anyone have the data of the sales contributed by these stores in various countries?
Definitely small, but they're trying to make it grow. Export markets bring f-a-t profit margins & learnings.
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Old 14th October 2015, 14:09   #10
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Default Re: Royal Enfield opens exclusive stores in Spain and France

RE's expansion outside India makes the brand even stronger and the following in India will take a new high. Buyers in India would now look at RE as a brand which has a footprint world over and that in itself is a huge achievement. Moreover this would boost the sales in India because of the growing brand image.

The new merchandise and the overall look of the RE showrooms has undergone a huge change and it now looks contemporary and cool.

One question that always bothers me, why does RE promote the continental GT as compared to any other model outside India? why not the standard? IMHO the standard has the real RE DNA.
I wish RE luck and hope they do well in Europe!
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Old 20th October 2015, 16:53   #11
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Default Re: Royal Enfield opens exclusive stores in Spain and France

Here's an interesting interview from Economic Times. Loved this line in particular .

Quote:
Our philosophy is that we would rather be No. 1 for a few people, than No. 2 for lot of people. So we keep it tight.
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Old 20th October 2015, 17:28   #12
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Default Re: Royal Enfield opens exclusive stores in Spain and France

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Here's an interesting interview from Economic Times
Very nice article thanks for sharing . One paragraph that caught my eye was this, "So when we go to a developed market which is a high-performance motorcycle market, we approach them saying we are quite different. In Europe and the US, they are used to fast motorcycles."

"We go and tell them we are classic, old school, less is more, simple motorcycle. So we have a point of view. So I think people appreciate a strong point of view."

Another line preceding the one you highlighted, "So, we don't have to be in the mindless game of upgrades. If you have a 1980 (make) Royal Enfield or 2000 make Enfield, we say it is brilliant. We won't tell you to change. All of these ideas we put forward will attract some people."

Very aptly put by Sid Lal.
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Old 18th November 2015, 22:41   #13
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Default Royal Enfield to open its first USA dealership in H1 2016

Royal Enfield's first exclusive showroom in the US will be setup in Milwaukee, Wisconsin, in the first half of 2016. This information was divulged to Financial Express by Siddhartha Lal, the MD and CEO of Eicher Motors.

Did not know that RE is already operating in so many markets

Quote:
The company began actively expanding its global presence in 2014. The brand is already operating in several motorcycle markets across the globe, including Colombia (through a partnership with Corbeta group), Europe (with its exclusive stores opened in Paris and Madrid this year), Spain (with Motorein SLU as the distributor) Germany (via KSR Group), Dubai (where RE’s first exclusive store has been opened), and Indonesia (since August), and in Australia (through Urban Moto imports). Royal Enfield plans to inaugurate its first exclusive store in Jakarta later this year.
Source: IAB
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Old 23rd November 2015, 20:26   #14
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Default Re: Royal Enfield opens exclusive stores in Spain and France

Post deleted by the Team-BHP Support : Please do NOT post messages that add little or no informational value to the thread. We need your co-operation to maintain the quality of this forum.

Please read our rules before proceeding any further. We request you to post ONLY when you have something substantial to add to a discussion.

Last edited by GTO : 24th November 2015 at 13:01.
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