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Old 24th February 2016, 16:25   #16
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Royal Enfield is making a big play for the US market. They've just set up their headquarters in Milwaukee, down the road from that other maker of vintage-themed motorcycles.
They're also giving bikes to a few select builders to customize. And wisely, they've put Tony Prust of Analog Motorcycles on the list.
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Full story here: http://www.bikeexif.com/royal-enfield-scrambler

Build sheet:
Chassis
Race Tech rebuilt forks with gold valve emulators and springs
Race Tech G3-S Shocks
Modified sub-frame
Continental TKC 80 Tires
Aftermarket chain tensioner
Lifted about 1.5" suspension and 1" tire side wall
Modified and milled top trip tailored for handle bar mounts
Moose Racing aluminum bars

Engine
Full carb conversion to Amal 932
Hitchcocks Performance Cams
Hitchcocks Performance Valve Springs
Custom exhaust made in house with Cone Engineering parts
Custom made and drilled heat shield
Engine treated to some wrinkle black powder coating
K & N Filter
All engine work by Moto and Motor

Body
AMG Billet Tank Emblems, Pegs and Heel Guards
AMG Reverse Bates LED Taillight
AMG LED Mini Bolt Signals
Custom made battery tray
Custom made rear fender
Custom made seat pan with upholstery by Dave Purney
Paint by Kiel's Kustoms
Pin striping by Brando
Custom made headlight bracket and aftermarket headlight

Misc.
Moto Gadget M-unit and M-button
Motone Switches (by Motone)
Additional wheels laced up with ice riding tires
Lowbrow Customs Grips
EarthX Battery
Nissin Front Master Cylinder with quick release caliper
HEL Brake Lines
Koso Speedometer

Great move by Royal Enfield! A little late to the party, but better late than never. And beautiful execution by the builder on both the fronts - aesthetics and performance!
Now please don't stop with this one build. And please give some local talent a shot too. The custom motorcycle scene is really booming here in India.
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Old 24th February 2016, 23:26   #17
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These customization have nothing to do with Royal Enfield of course. Other then you start with a RE bike, but just about everything is changed. Although I'm appreciative of anybody pouring a lot of time and energy into modifying a bike or a car, Im also very suspicious of the final product in terms of drivability, reliability and how long it will last. It looks good, but it ain't a Royal Enfield by any stretch of the imagination.

Have they really given bikes to these customization boys? I don't understand that either? Why would that be good for the brand RE?

I know several RE customization shops here in Delhi. Most of what they do tend to be just visual. So they put some nice paint and parts on it. Its nice to see someone pushing the envelope on more then visuals!

Jeroen
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Old 25th February 2016, 01:05   #18
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Quote:
Originally Posted by GTO View Post
Nope. Harley has the Street line-up starting at $6,800. Enfield is talking about a price of $5,000 odd.







But the main difference being, Harley Davidson is an iconic homegrown brand for the Americans. Royal Enfield is a relative unknown, with none of that American heritage. People will tolerate problems with a Harley. They won't with a newbie.

The ONLY reason why Royal Enfield WILL succeed in the USA is because of the "vintage" tag. With that said, the problems that come along will be more an expectation and will add to its quirkiness, it will all be part of a package. I have seen and read countless RE stories online, mostly from America and they all seem to be blown away by the classic timepiece on offer with "modern" tech like efi. The charm that comes with the enfields hits home with Americans who love striding along the country roads and I feel the war vintage styling on our Enfields will carve their own niche amongst American hearts.
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Old 26th February 2016, 12:28   #19
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Quote:
Originally Posted by Jeroen View Post
These customization have nothing to do with Royal Enfield of course.

Have they really given bikes to these customization boys? I don't understand that either? Why would that be good for the brand RE?

Jeroen

They do have everything to do with Royal Enfield. A lot of manufacturers, specially the ones in the neo-retro game, like Triumph, BMW, Harley and now even Yamaha, have been doing this for a while now. They give their bike to a talented and preferrably famous builder to showcase to the world the customising possibilities.
A motorcycle off the showroom is like a blank canvas to many. They want their rides to reflect their tastes and personality. So they don't mind taking a hammer and a chisel to their bikes, if not right away then definitely after some time. And that's the target audience, or most of it. And regarding long term reliability, well, most of the owners know their way around a tool box and prefer to get down and dirty with their rides.
"Other then you start with a RE bike, but just about everything is changed." - So that's the whole point of this idea!
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