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|17th February 2017, 14:49||#1|
Senior - BHPian
Join Date: Apr 2005
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Royal Enfield overtakes TVS to become India's 4th largest bike seller
I find this feat incredible. A decade ago, who would have thought ?
Wonder what steps TVS is taking to counter its floundering sales? RE sales prove that there IS a good sized (And very profitable) market in the 1.5-2.0 L Rupee range. RE sells because of the image, which is its strengths. TVS should capitalize on theirs (Quality, nimbleness) and launch exciting products at double quick pace if they are to stay relevant in the motorcycle market.
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