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Old 4th March 2017, 07:49   #16
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Quote:
Originally Posted by ninjatalli View Post
Not everything has to be be gender-neutral.

Advertisements/marketing will always be focused on specific customer segments; be it gender/age/region/etc based.

Nobody will take Bajaj to court for reverting back to the Definitely Male tagline. Arguing on it is pointless

The question is whether the Tagline is relevant or as effective in 2017 as it used to be in 2001
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