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|30th October 2006, 12:21||#1|
Join Date: May 2006
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Hero Honda to focus on 100-cc bikes
With an eye on volumes to arrest erosion in the crucial market share, Hero Honda has decided to strengthen presence in the 100-cc segment where it will launch new bikes, Hero Honda Managing Director Pawan Munjal said.
Hero Honda’s plan to strengthen its portfolio in the low-margin 100-cc segment comes at a time when its close rival, Bajaj Auto, which is gradually eating into its market share, has made it clear that it would ultimately exit the segment and make 125-cc as its entry-level portfolio.
Mr Munjal said the company had planned a slew of launches to strengthen its offerings in the market.
The bikes to be launched would include a 100-cc motor cycle and one in the premium segment.
The 100-cc segment has been the mainstay for Hero Honda where it dominates.
As it pumps in new models in the market, the company is also ramping up the production capacity to meet possible demand.
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