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Old 24th April 2017, 20:13   #16
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Default Re: March 2017: Two Wheeler Sales Figures & Analysis

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Originally Posted by devarshi84 View Post
For the efforts put by the company, Mahindra is struggling badly in the 2-wheeler market.
Any new entrant in the market will have to prove itself.
It's products have to much better in several ways for people to chose them instead of established giants.

Take for example, the Mahindra scooters. They do not offer any substantial benefit over the market successes like Activa & Jupiter.

1. Are they much more powerful or more refined than Activa? NO
2. Are they really smart/snazzy or attractive to look at? Not necessarily.
2. Are they substantially cheaper than Activa? NO
3. Are they more reliable than Activa ? Not necessarily.


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Originally Posted by Urban_Nomad View Post
As always, thanks for putting this together!

- Dominar continues its onslaught! Very well deserved
Some 3000 odd sales is hardly an onslaught. Given it's potential, it should do much more than that.
RE is managing more numbers in more or less similar price range!

Last edited by abhishek46 : 24th April 2017 at 20:19. Reason: added comment
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Old 24th April 2017, 20:28   #17
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Default Re: March 2017: Two Wheeler Sales Figures & Analysis

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Originally Posted by Urban_Nomad View Post
As always, thanks for putting this together!

- Dominar continues its onslaught! Very well deserved
- Good show from the KTM 390, even outsold the 250. next month should see even better numbers IMO
- Himalayan : a measly 50 odd copies moved. Quality issues coming back to bite RE in the butt. High time they get serious about making products that don't break if you look at them wrong
- Street 750 does decent numbers. Fat Boy is another surprise. Pretty sure Street Rods are dispatches to dealers and not actual purchase by customers. IIRC, the test rides were to begin from today

Although its some time away, (Like many on the forum) I am eager for KTM to bring on the 390 ADV to yet again shake up this segment. BMW seems to be in a deep slumber. They'll export the 310 but wont sell it here ... what gives?
It's not quality issues with the Himalayan or the 500s that have caused these low sales numbers. A couple of friends have booked Thunderbird 500 and Himalayan respectively in Feb but haven't received deliveries till date because RE was not prepared for the BS4 change. They have a huge pile up of pending orders to cater to and have decided to close the deliveries of the 350cc models first owing to the sensitivity of the segment and will be launching the BS4 versions of the 500s and Himalayan afterwards. The ETA of mid-April has already been passed and now the dealer states that the deliveries will be done in early May.

So much for the laziness at RE in ensuring that BS4 compliant versions of their bikes are ready in time for April deliveries when the regulation kicked in.
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Old 24th April 2017, 23:56   #18
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Default Re: March 2017: Two Wheeler Sales Figures & Analysis

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Originally Posted by abhishek46 View Post
Some 3000 odd sales is hardly an onslaught. Given it's potential, it should do much more than that.
RE is managing more numbers in more or less similar price range!
By your logic, the dukes (which are generally touted as a hot seller) must be market failures then. RE has its own thing going which is far from motorcycling. Image, macho feelings, thump, more feelings. Here's an honest to god bike (the D) that's starting off strong.

What as per you would be a good number to call it a success? Which bike in this price range has done RE like numbers historically?

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Originally Posted by eltoro View Post
It's not quality issues with the Himalayan or the 500s that have caused these low sales numbers. A couple of friends have booked Thunderbird 500 and Himalayan respectively in Feb but haven't received deliveries till date because RE was not prepared for the BS4 change. They have a huge pile up of pending orders to cater to and have decided to close the deliveries of the 350cc models first owing to the sensitivity of the segment and will be launching the BS4 versions of the 500s and Himalayan afterwards
Ok. So if bs4 is the problem, how did RE manage to move over 39k copies of the 350?
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Old 25th April 2017, 00:04   #19
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Default Re: March 2017: Two Wheeler Sales Figures & Analysis

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Originally Posted by Urban_Nomad View Post
Ok. So if bs4 is the problem, how did RE manage to move over 39k copies of the 350?
The 350s are still carburetted, whereas the new 500 Std. and Himalayan are both EFI. So for the 350s, there's no need to completely overhaul the fuel supply, install and configure a new ECU - which allows them to be released on time.
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Old 25th April 2017, 03:31   #20
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Default Re: March 2017: Two Wheeler Sales Figures & Analysis

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Originally Posted by Urban_Nomad View Post
By your logic, the dukes (which are generally touted as a hot seller) must be market failures then. RE has its own thing going which is far from motorcycling. Image, macho feelings, thump, more feelings. Here's an honest to god bike (the D) that's starting off strong.

What as per you would be a good number to call it a success? Which bike in this price range has done RE like numbers historically?



Ok. So if bs4 is the problem, how did RE manage to move over 39k copies of the 350?
In the same price range, RE CL350 is selling more than 40K examples a months.
When the D400 came out, many (including me) predicted that it will end the RE domination in that segment & force RE to go up the QC ladder.

However, for reasons which I cannot understand at all, it is not happening. At least for now!

In my opinion, 3K sales is not at all deserving of such a competent product, which has potential to do at least thrice the numbers.

Last edited by abhishek46 : 25th April 2017 at 03:33.
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Old 1st May 2017, 11:33   #21
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Originally Posted by abhishek46 View Post
In the same price range, RE CL350 is selling more than 40K examples a months.

When the D400 came out, many (including me) predicted that it will end the RE domination in that segment & force RE to go up the QC ladder.
RE has a lot of stories/legends gathered over many decades/ GENERATIONS

1. A Temple in Rajasthan that is dedicated to a RE Bullet

2. Thousands of Leh-Laddakh trips

3. Innumerable appearances in bollywood (even a couple of Hollywood flicks)

4. Stunt show by the military every year on the Republic Day parade

5. The two wheeler of choice of the Police/Armed Forces

6. That "Dug-Dug" Thump.. and Innumerable custom exhausts to make it louder

5. The all metal build, (relatively) heavy weight, the vibrations

6. The "Utimate" (affordable) macho bike

The above are just a few points that go into make a LEGEND/STORY that is more compelling than the actual product.

If another product/brand has ambitions to replace/displace the Royal Enfield then it has to come up with more Powerful and Compelling stories/legends or at least more POWERFUL EMOTIONS

40K guys (& a few gals) every month are buying not just a product but those stories that they have believed since their birth. Never mind the QC

Last edited by payeng : 1st May 2017 at 11:51.
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