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Old 19th May 2017, 16:08   #1
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Default SWM Motorcycles planning to enter India through MotoRoyale

SWM Motorcycles is reportedly planning to enter the Indian two-wheeler market in the near future. The Milan-based manufacturer is expected to sell its range of bikes in India through the MotoRoyale chain. MotoRoyale is a venture under the Kinetic Group which is also responsible for all Indian operations of the MV Augusta brand.

SWM Motorcycles is located in Varese, Milan. Its production facility is right next to the MV August plant. The company started operations in 1971 and produced various Enduro, Motocross and off-road bikes. However, the firm went into liquidation in 1984, thus ceasing all production and operations. However, SWM Motorcycles was resurrected in 2014 after China-based Shineray Group decided to fund the motorcycle manufacturer.

Soon after its revival, SWM Motorcycles showcased six products at the 2014 EICMA show in Milan. The company is now spreading its operations in various countries, India being one of them.

The first SWM Motorcycle to launch in India will likely be the SuperDual, which is based on the Husqvarna TE630. It is essentially an adventure motorcycle which is powered by a 600cc, single-cylinder, fuel-injected engine that is rated at 56 BHP and is mated to a 6-speed gearbox. Suspension duties are handled by Fast Ace USD (upside down) forks with rebound damping adjustment at the front and a Sachs monoshock with preload, compression and rebound adjustment at the rear. The braking setup includes 300 mm and 220 mm discs at the front and rear, respectively.

MotoRoyale is expected to bring the SWM Motorcycles in India through the CKD route and will use its existing infrastructure to assemble the bikes locally.

SWM Motorcycles planning to enter India through MotoRoyale-5645bc54ac6957.404852323.jpg
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Last edited by dZired : 19th May 2017 at 16:11.
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Old 19th May 2017, 16:50   #2
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Default Re: SWM Motorcycles planning to enter India through MotoRoyale

Yet another dream- a vision- of an adventure bike in that 400 to 600 category that can be brought to the masses.
Reasonable price and reasonable power- with the ability to cruise across the country. An opportunity so wasted by RE and waters that KTM refuses to tread into. SOmeone needs to realise that they need an iconic bike- the RX100 and RD350 of the old, the Shogun, the CD100- just bring out a production that shows your company has the talent to get bike that can cross over to Bihar from Bom Dila, and Bandra to Kalina at peak traffic hours... without breaking down.
So we wait to see what the 2010 Husky engine that they guys have picked up brings to India.
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Old 19th May 2017, 17:25   #3
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Default Re: SWM Motorcycles planning to enter India through MotoRoyale

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Originally Posted by Hammer & Anvil View Post
Yet another dream- a vision- of an adventure bike in that 400 to 600 category that can be brought to the masses

Oxymoron: Masses don't aspire to buy Adventure bikes.. not in India.




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Old 21st May 2017, 09:09   #4
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Default Re: SWM Motorcycles planning to enter India through MotoRoyale

How reliable will these bikes be? There's no point in launching adventure tourers if you cannot provide a robust service network. Alternatively, make your bike robust enough that it doesn't require an elaborate service network. But, SWM being Italian, and based on another Italian, i doubt reliability is the keyword here.
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Old 21st May 2017, 09:41   #5
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Default Re: SWM Motorcycles planning to enter India through MotoRoyale

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Originally Posted by ashwin1224 View Post
There's no point in launching adventure tourers if you cannot provide a robust service network.
Something even the big brands in the industry are unable to provide, since the number of these vehicles they manage to sell is very less to afford a wide service network.

I don't think an unknown newcomer like SWM with a limited product portfolio will be able to establish themselves.
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Old 21st May 2017, 13:59   #6
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Default Re: SWM Motorcycles planning to enter India through MotoRoyale

This is one handsome looking looking adventure motorcycle. Although I wonder how many serious tourers will consider this motorcycle from a relatively unknown brand with minimal service support. On the other hand, people who stick to city roads or the occasional highway ride near major cities probably won't be interested in an adventure bike.
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