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Old 19th June 2017, 22:01   #1
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Default Royal Enfield showcases 4 custom bikes at Delhi store

Seeing the trend towards customizing bikes and the customization levels for RE being high, Royal Enfield has decided to enter this market. Company has tied up with 4 bike designers to give custom look to its motorcycles. Currently in their store Delhi's Khan market , they are showcasing customized bikes with customization details and name of the company which has modified these beasts.

Quoting from the article :

Quote:
Customising a bike takes a few months, depending on the changes you suggest to bike modifiers. And there is no package deal. You can ask just for the handle bars to be changed, or a custom seat cover to be installed. The price will be decided accordingly. "Suppose you have a bike which you use for long rides or even commuting daily, after some time you feel you want a fresh look. So, you can decide to customise your bike and you are good to go," said Som.

"A few years ago, people wanted motorcycles that were just visually appealing and have a striking stance on the road. With the evolving technology trend, 'Performance Driven Design' is taking shape wherein functional customisation of motorcycles is equally important as the aesthetic styling. Now people are keen on style with performance. Customers come to us with a layout in mind and the toughest part is to manage to meet their design expectations along with the providing them with a functional machine," said Reginald Hilt from Bull City Customs.

But there's a word of caution: Royal Enfield will withdraw the warranty from a new bike if its engine or frame are altered. So, you need to choose your customisation options carefully.
Source and more details from TOI.

P.S : Mods, please merge with any existing threads. I could not find any.

Last edited by TorqueyTechie : 19th June 2017 at 22:04.
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Old 20th June 2017, 16:03   #2
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Default re: Royal Enfield showcases 4 custom bikes at Delhi store

Excerpts from the press release + pictures:

Quote:
Royal Enfield has collaborated with four popular custom-building companies: Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom Works to fuel the era of free-expression where motorcyclists are looking for ways to flaunt their style and eccentricity.

With this association Royal Enfield’s best selling models: Classic 500 and Continental GT have been curated into distinctive custom-motorcycles reflecting the true spirit of personalisation. Celebrating this collaboration, Royal Enfield has also introduced a refreshed collection of gear inspired by these uniquely crafted motorcycles.

The four custom builders have followed unique themes to resonate with the expressive generation of India which includes bold melange of colours, chrome accentuation, concoction of copper with wood and the blending of metal with leather.

Coming from varied backgrounds Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom Works have created a life and living around motorcycles. Owing to the simple design and engineering of Royal Enfield motorcycles the collaboration excited them to create idiosyncratic motorcycles.
Custom Chrome 500 by Bull City Customs:
Royal Enfield showcases 4 custom bikes at Delhi store-custom-chrome-500-bull-city-customs.jpg

Classic 500 by Bombay Custom Works:
Royal Enfield showcases 4 custom bikes at Delhi store-custom-classic-500-bombay-custom-works.jpg

Custom Classic 500 by Inline 3 Motorcycles:
Royal Enfield showcases 4 custom bikes at Delhi store-custom-classic-500-inline-3-motorcycles.jpg

Custom Continental GT by TNT Motorcycles:
Royal Enfield showcases 4 custom bikes at Delhi store-custom-continental-gt-tnt-motorcycles.jpg
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Old 20th June 2017, 16:39   #3
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Default re: Royal Enfield showcases 4 custom bikes at Delhi store

Some interview videos with the design houses involved;







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Old 20th June 2017, 22:54   #4
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Default re: Royal Enfield showcases 4 custom bikes at Delhi store

Looks like they got bombarded with enquiries for bikes they are NOT selling. This rolled in shortly after the press release:

Quote:
Dear Sir,

We had issued a media release on Royal Enfield’s collaboration with four customizers.

Please note that this is purely a collaboration with Royal Enfield and it’s NOT SELLING the customized bikes. The tie-up with the designers is to promote the motorcycle customizing in India. However, the company has launched T-shirts and Gear products (mentioned in the release).
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Old 21st June 2017, 12:50   #5
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Default Re: Royal Enfield showcases 4 custom bikes at Delhi store

How do any of these customisations affect the street-legality of these bikes? Would these have to be homologated to be street-legal?

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Old 21st June 2017, 18:47   #6
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Default Re: Royal Enfield showcases 4 custom bikes at Delhi store

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Originally Posted by tilt View Post
How do any of these customisations affect the street-legality of these bikes? Would these have to be homologated to be street-legal?

Cheers
These are as illegal as it gets. None of these bikes are subjected to an RTO inspection, as soon as the fitness is over they are worth their weight in steel, the RTO has all the authority to cease the bike if they feel it too modified.

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Old 21st June 2017, 19:24   #7
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Default Re: Royal Enfield showcases 4 custom bikes at Delhi store

Quote:
Originally Posted by GTO View Post
Looks like they got bombarded with enquiries for bikes they are NOT selling. This rolled in shortly after the press release:
This was bad short-sightedness from their marketing and PR departments!
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