Yamaha may shut shop if numbers don't improve - Team-BHP

Su-47 · 26th February 2007, 09:57

Sad news:
Yamaha may shut shop if numbers don't improve-Two-wheelers-Auto-News By Industry-News-The Economic Times

Japanese motorcycle major Yamaha may be lookingto shutting operations in India if its turnaround indicators do not work out as planned. According to an internal circular, dated February 12, 2007, and signed by Yamaha Motor India MD T Ishikawa—a copy of which is with ET-”the top management is closely monitoring ”its new “marketing strategy and productivity of manufacturing” indicators. “If either does not go as intended the management is ready to shut down the operation here,” the notice says.

It is sad to see a great company known for performance products go down like this (it had great products atleast in the past, remember the RDs and RXs) . I think, taking the focus away from performance to volumes did it for them.

Steeroid · 26th February 2007, 09:59

They WILL shut shop if their model lineup doesnt improve. Everyone knows there's a lot of potential for numbers in this market - as long as you understand the market.

They make it sound like they're doing us a favour by remaining in business - shape up or ship out, Yamaha.

navdeep · 26th February 2007, 10:05

its better to shut for an year or two and come up with a couple of competitive bikes. They are "fiat" of bikes. Lot of potential but fails for one reason or the other.

moralfibre · 26th February 2007, 10:05

I dont think they got anything right after the RX100 and the legendary RD350. I liked the RX135 5 speed but whats the point if you cant sell them?

Its better for them to shut shop than run losses with bikes having stickers all over the body.
Guess John Abraham couldn't do the trick either.

EDIT:

Quote:

Originally Posted by navdeep

Lot of potential but fails for one reason or the other.

Which Yamaha can be considered to be a potential winner? Whats the USP?

CrAzY dRiVeR · 26th February 2007, 10:23

Quote:

Originally Posted by Steeroid

They WILL shut shop if their model lineup doesnt improve. Everyone knows there's a lot of potential for numbers in this market - as long as you understand the market.

They make it sound like they're doing us a favour by remaining in business - shape up or ship out, Yamaha.

I too love the brand name Yamaha... But Yamaha India right now is a piece of joke...

Yesterday, my friend took my P180 DTSi for a ride, and i had to ride his RX100... It fell tiny and small, (Compared to the pulsar), But the way it screamed forward at high revs was amazing... I felt it accelerated as fast as a P150...

Now, this isnt the first time am riding a Yamaha 2 stroke... I have tried the RX135 and frankly wasnt all that impressed...

Agreed Yamaha bikes nowadays have the smoothest of engines (Libero and glady), but thats about it... They dont have anything special about them, to sell in decent numbers...

Companies like Bajaj have shown the growth potential in the Indian market... Hope Yamaha learns a lesson from them soon...

Same applies for the other two majors too... Honda (better situation), and Suzuki (What are they doing??? Showing of the Hayabusa, and trying to sell the Heat???)

navdeep · 26th February 2007, 10:34

Quote:

Originally Posted by moralfibre

Which Yamaha can be considered to be a potential winner? Whats the USP?

I was talking about the same Rx100 and RD350. Or the bigger bikes

srishiva · 26th February 2007, 10:39

Having the right product always makes the company perform better (same for FIAT). You cant complain if you don't have the right product.

jango · 26th February 2007, 11:14

Its better YAMAHA shuts down rather than selling bikes like the Libero and the gladiator...with JA stickers all around them. YAMAHA needs to understand the market and the indian customers. When bajaj could come up with the pulsar and could make customers buy them and take over the bigger part of market share what was yamaha doing ??. Its high time they need to come up with bikes of atleast 180cc. They have the brand name, all they need to do is come up with some gud machine rather than those punky rides.....WAKE UP YAMAHA !!

theMAG · 26th February 2007, 11:21

How do they expect numbers to improve automatically unless they believe in voodoo and black magic? The sorry state they're in now - its better that they exit gracefully immediately rather than being forced into it when they find themselves at the blunt edge.

esteem_lover · 26th February 2007, 11:38

I dont find anything wrong with the gladiator except for its ad campaigns. It is just that the RX100 has been associated with Yamaha & the image simply refuses to leave it. People are judging their products with that in mind. If the same gladiator was released by TVS, it would have sold like hot cakes. Thats my Humble Opinion.

jango · 26th February 2007, 11:45

Quote:

Originally Posted by esteem_lover

I dont find anything wrong with the gladiator except for its ad campaigns. It is just that the RX100 has been associated with Yamaha & the image simply refuses to leave it. People are judging their products with that in mind. If the same gladiator was released by TVS, it would have sold like hot cakes. Thats my Humble Opinion.

Nope esteem love we r not comparing the gladiator with the Rx-100. We r infact comparing it with the P150 or a sililar bike in the same category ..Keep the 2 bike side by side and ask anyone to pick one of them ?? ,everyone knows that the P150 will outstand the gladiator in terms of looks and performance.....Why can't yamaha try to bring in a bike which meets the specification of the ZMA or the P180 or the 150 i am sure they have the potential to do that...just that they don't want to do that for some reason ...

shazikon · 26th February 2007, 13:55

Our motorcycle market is flooded with too many bikes of the same sort..heat, gladiator what not.. what our youngsters need is some thing different ..some thing exciting.. RX did it in the past and Pulsar twins still evolving and capturing the crowd.. i dont understand what Yamaha and suzuki are doing with their marketing and R&D.. when an Indian manufacturer can steal the thunder whats happening to these Jap companies? all they need is to get one of their popular international models and idolise them in india..they cannot fool us by showing a Busa and asking us to buy a heat or show an R1 and ask us to buy a desi gladiator? They are just making themselves look silly by doing this...by gods sake why cant they bring the Fazer 250 for a change and get ahead of the competition? high time Yamaha study the indian market or better shut shop .. they are not doing us any favour bringing out crap bikes!! we are not dearth of options in this economy!

jango · 26th February 2007, 14:19

True all they need to do is get the Fazer 250, maybe the same model which they have launched in Brasil. It will be a hit in india market.......

RX135 · 26th February 2007, 14:37

Quote:

Originally Posted by jango

We r infact comparing it with the P150 or a sililar bike in the same category ..Keep the 2 bike side by side and ask anyone to pick one of them ??

Get the facts right, mate! They are in separate categories. Gladiator has 125 cc engine, so it should be compared with Discover than Pulsar.

esteem_lover · 26th February 2007, 14:51

Exactly. Also, the big market, i assume is in the 100-125 CC segement. The public perception towards yamaha is the reason behind why they are not doing well. I think there was a period when they shut shop or there are less service stations or something like that which took away the customer's confidence in yamaha.

26th February 2007, 09:57	#1 (permalink)
Su-47 BHPian Join Date: Aug 2006 Location: Bangalore Posts: 374	Yamaha may shut shop if numbers don't improve Sad news: Yamaha may shut shop if numbers don't improve-Two-wheelers-Auto-News By Industry-News-The Economic Times Japanese motorcycle major Yamaha may be lookingto shutting operations in India if its turnaround indicators do not work out as planned. According to an internal circular, dated February 12, 2007, and signed by Yamaha Motor India MD T Ishikawa—a copy of which is with ET-”the top management is closely monitoring ”its new “marketing strategy and productivity of manufacturing” indicators. “If either does not go as intended the management is ready to shut down the operation here,” the notice says. It is sad to see a great company known for performance products go down like this (it had great products atleast in the past, remember the RDs and RXs) . I think, taking the focus away from performance to volumes did it for them. __________________ Never wrestle with a pig, for if you do, you will both get dirty, but the pig will enjoy it - Charlie Munger

26th February 2007, 09:59	#2 (permalink)
Steeroid Distinguished - BHPian Join Date: Mar 2005 Location: DXB Posts: 5,667 View My Garage	They WILL shut shop if their model lineup doesnt improve. Everyone knows there's a lot of potential for numbers in this market - as long as you understand the market. They make it sound like they're doing us a favour by remaining in business - shape up or ship out, Yamaha. __________________ Cheers Steer Petrols Suck. Diesels Torque. Q.E.D

26th February 2007, 10:05	#3 (permalink)
navdeep BHPian Join Date: Sep 2006 Location: SomeWhere in India.. Posts: 873	its better to shut for an year or two and come up with a couple of competitive bikes. They are "fiat" of bikes. Lot of potential but fails for one reason or the other. __________________ eXpect the uneXpected \| Diesel For Men

26th February 2007, 11:14	#8 (permalink)
jango BHPian Join Date: Mar 2006 Location: B'lore & kotayam Posts: 578 View My Garage	Its better YAMAHA shuts down rather than selling bikes like the Libero and the gladiator...with JA stickers all around them. YAMAHA needs to understand the market and the indian customers. When bajaj could come up with the pulsar and could make customers buy them and take over the bigger part of market share what was yamaha doing ??. Its high time they need to come up with bikes of atleast 180cc. They have the brand name, all they need to do is come up with some gud machine rather than those punky rides.....WAKE UP YAMAHA !! __________________ Wounds Heal & Bones Set DRIVE FAST !!

26th February 2007, 11:21	#9 (permalink)
theMAG Team-BHP Support Join Date: May 2006 Location: Bengalooru Posts: 3,771 View My Garage	How do they expect numbers to improve automatically unless they believe in voodoo and black magic? The sorry state they're in now - its better that they exit gracefully immediately rather than being forced into it when they find themselves at the blunt edge. __________________ If you lose your temper, you’ve lost the argument

26th February 2007, 10:39	#7 (permalink)
srishiva BHPian Join Date: Nov 2006 Location: Bangalore Posts: 706	Having the right product always makes the company perform better (same for FIAT). You cant complain if you don't have the right product.

26th February 2007, 11:38	#10 (permalink)
esteem_lover Senior - BHPian Join Date: Jul 2006 Location: Madras Posts: 5,161 View My Garage Infractions: 0/1 (5)	I dont find anything wrong with the gladiator except for its ad campaigns. It is just that the RX100 has been associated with Yamaha & the image simply refuses to leave it. People are judging their products with that in mind. If the same gladiator was released by TVS, it would have sold like hot cakes. Thats my Humble Opinion. __________________ R.I.P Islero

26th February 2007, 13:55	#12 (permalink)
shazikon BHPian Join Date: Jan 2005 Location: Bangalore Posts: 313 View My Garage	Our motorcycle market is flooded with too many bikes of the same sort..heat, gladiator what not.. what our youngsters need is some thing different ..some thing exciting.. RX did it in the past and Pulsar twins still evolving and capturing the crowd.. i dont understand what Yamaha and suzuki are doing with their marketing and R&D.. when an Indian manufacturer can steal the thunder whats happening to these Jap companies? all they need is to get one of their popular international models and idolise them in india..they cannot fool us by showing a Busa and asking us to buy a heat or show an R1 and ask us to buy a desi gladiator? They are just making themselves look silly by doing this...by gods sake why cant they bring the Fazer 250 for a change and get ahead of the competition? high time Yamaha study the indian market or better shut shop .. they are not doing us any favour bringing out crap bikes!! we are not dearth of options in this economy! __________________ Cheers, shaz

26th February 2007, 14:19	#13 (permalink)
jango BHPian Join Date: Mar 2006 Location: B'lore & kotayam Posts: 578 View My Garage	True all they need to do is get the Fazer 250, maybe the same model which they have launched in Brasil. It will be a hit in india market....... __________________ Wounds Heal & Bones Set DRIVE FAST !!

26th February 2007, 14:51	#15 (permalink)
esteem_lover Senior - BHPian Join Date: Jul 2006 Location: Madras Posts: 5,161 View My Garage Infractions: 0/1 (5)	Exactly. Also, the big market, i assume is in the 100-125 CC segement. The public perception towards yamaha is the reason behind why they are not doing well. I think there was a period when they shut shop or there are less service stations or something like that which took away the customer's confidence in yamaha. __________________ R.I.P Islero

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