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Old 19th January 2011, 19:56   #31
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Default Re: Bajaj to drop its name- the VW way!

Originally Posted by n.devdath View Post
This could very well be amongst the biggest blunders that Bajaj would commit. "Humara Bajaj" still pulls strong heart strings in a lot of consumers.
If Bajaj want to sound trendy by dropping the name there are a lot of other ways of doing it rather than letting go of a legacy that has been built up over generations and has a very good penetration level in the market.

"Humara bajaj" still tugs at our heart strings. And moreover if Bajaj has to go trendy, then they can rejig the old anthem "Humara Bajaj" just the way they did some years back.
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