Go Back   Team-BHP > BHP India > Team-BHP Reviews > Official New Car Reviews


Reply
 
Thread Tools Search this Thread
Old 10th June 2013, 10:08   #601
BHPian
 
GrammarNazi's Avatar
 
Join Date: Apr 2013
Location: Bangalore
Posts: 935
Thanked: 1,402 Times
Default

If the Top End crosses 14lacs, I'll go and buy the Storme that very same day. Urban SUV or whatever, the Storme standing beside an EcoSport will show what I'm talking about. Don't like/afraid of TATA? Then the XUV5OO is waiting available almost off the shelf.
GrammarNazi is offline   (1) Thanks Reply With Quote
Old 10th June 2013, 10:11   #602
BHPian
 
Join Date: Jan 2013
Location: Mumbai
Posts: 64
Thanked: 28 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by i74js View Post
Went to Ford dealership in South Delhi yesterday to get a sence of price, I am given to undrstand that the the top end diesel might be approx 9 - 9.5 Lac (Ex Showroom). Making it 10.75Lac+ on Road in Delhi.

Keeping fingures crossed.

That's the same figure speculated by Ford dealer at Mumbai (Wasan). They are already taking pre-bookings for 1 Lac with cancellation penalty @ 2% of Ex-showroom price (as and when announced).
Moto-Mariner is offline   Reply With Quote
Old 10th June 2013, 10:16   #603
BHPian
 
Join Date: Feb 2012
Location: Kerala
Posts: 83
Thanked: 64 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by sharninder View Post
The duster top... those levels.
You are correct there, for most of Indians safety is still an optional feature. He loves it when he gets it for a lower price. If he pays more, he wants more space and comfort, or he needs premium badging.

I drive a ford, I know how good the car feels. But its not the case of majority of the population. They don't care driving feel / safety.

I think its people's attitude thats gonna matter. Hyundai sells around 5-7k i20 every month (i20 being priced around 5.3 - 8.7lk [On-road]). Figo priced around 3.8 to 6.8 sells around 3-5k most of the months. Do you guys think that if Figo was given premium interiors and better engine it would compete with i20 ? Honestly, I don't think so.

IMHO, this is something thats got into peoples sub-conscious mind. Some faint whisper "Maruti / Hyundai is better car" "Maruti / Hyundai is cheaper to maintain"

@ Maruti / Hyundai lovers, No offence. They produce very good cars that most of population loves. I am not trying to imply that they make crap and sell numbers.
limited-edition is offline   (1) Thanks Reply With Quote
Old 10th June 2013, 10:19   #604
BHPian
 
agambhandari's Avatar
 
Join Date: Jun 2012
Location: Delhi,Ludhiana
Posts: 764
Thanked: 398 Times
Default

Quote:
Originally Posted by sharninder View Post

The duster top variant is bigger and more powerful. Space sells in India and conveniences such as a rear AC matter more than an emergency assist. This is just my opinion though and I hope I'm not wrong and Ford doesn't price it at those levels.
I agree, and that is why, the EcoSport should be a lakh cheaper than the duster. Also, the ford has more equipment, 6 airbags and all that ....
agambhandari is offline   Reply With Quote
Old 10th June 2013, 10:20   #605
BHPian
 
arvind71181's Avatar
 
Join Date: May 2010
Location: TN-07
Posts: 626
Thanked: 545 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by GrammarNazi View Post
If the Top End crosses 14lacs, I'll go and buy the Storme that very same day. Urban SUV or whatever, the Storme standing beside an EcoSport will show what I'm talking about. Don't like/afraid of TATA? Then the XUV5OO is waiting available almost off the shelf.
Agreed. Anything above 10 Lakhs, I dont think it will sell in good numbers. As far as I am concerned, ecosport is a competitor to premium hatches and entry level sedans not to XUV, Safari and the likes. 14 Lakhs!!! would make it a bigger dud than even the new Fiesta.
arvind71181 is offline   (1) Thanks Reply With Quote
Old 10th June 2013, 10:27   #606
BHPian
 
Join Date: Jan 2013
Location: Mumbai
Posts: 64
Thanked: 28 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by arvind71181 View Post
Agreed. Anything above 10 Lakhs, I dont think it will sell in good numbers. As far as I am concerned, ecosport is a competitor to premium hatches and entry level sedans not to XUV, Safari and the likes. 14 Lakhs!!! would make it a bigger dud than even the new Fiesta.

Rightly said. We all know ford's future (at least in India) will depend largely on ecosport. May be wishful thinking, but i feel ford will go for the kill by pricing it at levels targeting sheer numbers..
Moto-Mariner is offline   Reply With Quote
Old 10th June 2013, 10:39   #607
BANNED
 
Join Date: Mar 2006
Location: mumbai
Posts: 1,893
Thanked: 1,779 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by agambhandari View Post
I agree, and that is why, the EcoSport should be a lakh cheaper than the duster. Also, the ford has more equipment, 6 airbags and all that ....
EcoSport must be priced reasonably at a premium hatchback level, and must not make the Duster mistake of pricing it at 12-14lac levels. Duster got away by that pricing because it had a first mover advantage, there was no SUV/SUVish car available that cheap and people lapped it up.
Ford trying the same stunt will flop miserably because the Duster (you like it or not) is marginally bigger, looks more macho, like a SUV and in India people buy it for road presence, not anything else.

A price tag of around 50k to 1lac more than an I20 should be a comfortable benchmark for the EcoSport IMHO
apachelongbow is offline   (2) Thanks Reply With Quote
Old 10th June 2013, 10:44   #608
Senior - BHPian
 
rajshenoy's Avatar
 
Join Date: Apr 2006
Location: bangalore
Posts: 1,750
Thanked: 560 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by limited-edition View Post
IMHO, this is something thats got into peoples sub-conscious mind. Some faint whisper "Maruti / Hyundai is better car" "Maruti / Hyundai is cheaper to maintain"

@ Maruti / Hyundai lovers, No offence. They produce very good cars that most of population loves. I am not trying to imply that they make crap and sell numbers.
If you move outside big cities, it is only the maruti and hyundai who have setup dealerships and more importantly the service networks. Credit must go to Hyundai who have built a great service network which is letting them retain customers(I feel the Hyundai Santro owners are the ones upgrading to i20,Verna)

What i am trying to say here is, people are not just going by the spanky showroom 100 km away or the brand name(Everyone knows Ford is a big American company) but they are looking at the service network which translates into saving of time and money.

Coming back to Ford Figo, Every time a new car gets launched i look back at Figo and feel this car is a better package overall, and wonder why it does not sell as much as say Swift and i20 sell.

In fact, after seeing the side by side pic of EcoSport and the Figo i feel Figo to be a VFM deal since it has proven record, low maintenance, good space inside and decent boot space too. Only thing that goes against it is noisy engine and low GC.
rajshenoy is offline   Reply With Quote
Old 10th June 2013, 10:45   #609
BHPian
 
Join Date: Jan 2013
Location: Pune
Posts: 55
Thanked: 12 Times
Default Re: Ford EcoSport : Official Review

Ford has set a new record with their ecoboost engine.Here`s the article from motorbeam website
http://www.motorbeam.com/cars/ford-c...n-nurburgring/
vineetg84 is offline   Reply With Quote
Old 10th June 2013, 11:02   #610
BHPian
 
pratyush6's Avatar
 
Join Date: Jun 2013
Location: RNC - BLR
Posts: 427
Thanked: 459 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by GrammarNazi View Post
If the Top End crosses 14lacs, I'll go and buy the Storme that very same day
Quote:
Originally Posted by arvind71181 View Post
Agreed. Anything above 10 Lakhs, I dont think it will sell in good numbers. As far as I am concerned, ecosport is a competitor to premium hatches and entry level sedans not to XUV, Safari and the likes. 14 Lakhs!!! would make it a bigger dud than even the new Fiesta.
Quote:
Originally Posted by apachelongbow View Post
EcoSport must be priced reasonably at a premium hatchback level, and must not make the Duster mistake of pricing it at 12-14lac levels.
I dont think Ford will make that pricing disaster. At the max it looks like a 9-10 lac car (Remember its lesser than 4m) Though I am very excited with the safety features; the interiors look drab and scream of cost cutting to me. I believe it would be priced closer to the Amaze. Had a look at the car at Cauvery Ford last week and it is quite a head turner.

If it is closer to say 12-13 lac , it would be a disaster for Ford, a disaster which they cannot afford with the current sales numbers.
pratyush6 is offline   Reply With Quote
Old 10th June 2013, 11:07   #611
Newbie
 
Join Date: Mar 2013
Location: Ahmedabad
Posts: 24
Thanked: 7 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by arvind71181 View Post
Agreed. Anything above 10 Lakhs, I dont think it will sell in good numbers. As far as I am concerned, ecosport is a competitor to premium hatches and entry level sedans not to XUV, Safari and the likes. 14 Lakhs!!! would make it a bigger dud than even the new Fiesta.

If I had to shell out 14 lakhs for Ecosport I would go for Tata Aria or extend budget by a couple of lakhs to have 4 x 2 Yeti which is a far superior vehicle.
Anything over 10.5 lakhs for Titanium Diesel and Ford would have a dud on the hands
Kal.Wiz. is offline   Reply With Quote
Old 10th June 2013, 11:12   #612
Distinguished - BHPian
 
deetjohn's Avatar
 
Join Date: Sep 2006
Location: Kochi
Posts: 3,496
Thanked: 5,203 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by anandkumargb View Post
Went and paid 50k and booked ecosport 1.5 diesel titanium sea grey.

The sales guy said that the approximate price for diesel titanium would be around 13 -14 OTR!!!!
Congrats! Sea Grey looks nice on the EcoSport. I think the sales guy is playing it safe with a very generous buffer, so that you wouldn't have to cancel the booking owing to a higher price.
deetjohn is offline   Reply With Quote
Old 10th June 2013, 11:33   #613
BHPian
 
Join Date: Jan 2008
Location: Bangalore
Posts: 143
Thanked: 83 Times
Default Re: Ford EcoSport : Official Review

I somehow have a feeling that Ford will price the Ecosport alongside the Duster, maybe 50k less to get the price advantage.
I am saying this because of all the hype that Ford has created among the masses by displaying the vehicle at various malls, arranging the global media drive event and running the Urban Discoveries campaign. To the masses, this car has already created an image of an Urban chic car different from any of the premium hatches and entry-level sedans or for that matter even C segment sedans. Its just we Team-Bhpians who are thinking so much and discussing regarding the price-to-space ratio. For the rest of India, this car has already been deeply burrowed in their minds and eagerly waiting for it, thanks to the brilliant marketing from Ford
The number of un-official bookings only confirms this fact. I am sure there will still be lot of takers (hopefully not Team-Bhpians ) even if the top end comes at 13-14L. Fiesta was just another sedan and hence didn't do well. Don't see the same fate for Ecosport.
Also, Ford might not be projecting this to be a volume seller like Figo. Even if they can manage to sell decent numbers at 14L, they would still be making profits.
floyd.bell is offline   (1) Thanks Reply With Quote
Old 10th June 2013, 11:39   #614
BHPian
 
Join Date: May 2006
Location: Pune
Posts: 952
Thanked: 420 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by GrammarNazi View Post
If the Top End crosses 14lacs, I'll go and buy the Storme that very same day. Urban SUV or whatever, the Storme standing beside an EcoSport will show what I'm talking about. Don't like/afraid of TATA? Then the XUV5OO is waiting available almost off the shelf.
Don't jump on me when i say but that is precisely why Duster manages to sell 5k in spite of being a so-so offering is my opinion. We form opinions so quickly so unilaterally. While i agree to the fact that 14lacs OTR is way too much for a small SUV no matter how loaded with features, i'm sure you will not plonk that kind of money on Tata or Mahindra just cause Ford is charging you a premium. The question is if you wanted one of these, why bother about the Ecosport pricing at all?

Not to you but generally speaking.
We really buy cars much like clothes, buy what "we think" looks good on us without really giving much thought to any one elses opinion or reason. We go for shopping with some idea of what we want but come back with something not even remotely close (in looks or price). Why? Cause it makes us happy!

Similarly, I feel we buy cars on impulse! I don't want to spend 10lacs on a car so safe, so good to drive but so ugly and be stuck with it for the next 5yrs. Or a car so good looking, so affordable, so fuel efficient but cramped. We research a million web pages but go buy what we "feel" we want rather than what we "think" we need. We start with a budget of x lacs and end up spending x+ cause we want what we like. It is also why people are buying Polo 1.2TSI when the entire trend seems so against petrol cars!

Personally, my booking for Ecosport is driven by the above. I'm sure i want a car that is modern, looks good, suv'ish, fuel efficient and loaded with features. Space is something i can live without cause we are a tiny family! So what if its 12lacs OTR? Its a one time cost i pay. Its not something i will think of each time i see the car. Rather its the great looks and everything else its got going for that i will look at and smile each day for the next 5yrs!

So is 12lacs vs. 11lacs a deal breaker? Nopes! Not for me at least. Its a stretch but i'll probably still be way happier than having bought a Duster! So i went ahead and booked the Ecosport Titanium Sea Grey in diesel.

Last edited by Nilesh5417 : 10th June 2013 at 11:41.
Nilesh5417 is offline   (2) Thanks Reply With Quote
Old 10th June 2013, 11:48   #615
Senior - BHPian
 
rajshenoy's Avatar
 
Join Date: Apr 2006
Location: bangalore
Posts: 1,750
Thanked: 560 Times
Default Re: Ford EcoSport : Official Review

Quote:
Originally Posted by floyd.bell View Post
Also, Ford might not be projecting this to be a volume seller like Figo. Even if they can manage to sell decent numbers at 14L, they would still be making profits.
Bangalore being a costly city to buy a car, dont be surprised with a price tag of 13-14 lakhs for the top end titanium(option pack to cost further since it offers 6 airbags etc) XUV W6 sells for 15+ lakhs here.

Also why do you think Ford is not projecting this to be a volume seller ? Agreed they cant sell 10K of these but a healthy 3-5K is a big volume in this segment.

Duster, Ertiga, Verna,Scorpio they all are selling pretty good numbers. So I am sure Ford is looking at a 5K figures very easily. That will also bring them much more margin than selling 5K Figo every month.

We should also not forget that unlike Duster, Ford seem to be pushing the petrol engine as well. Since they will be priced south of 10L expect more sales in that as well.
rajshenoy is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Car for Parents: Hyundai Verna vs Ford EcoSport vs Ford Classic vs Maruti Ertiga iTNerd What Car? 60 12th October 2014 07:53
Ford EcoSport DIESEL Review GTO The Indian Car Scene 0 31st May 2013 11:51


All times are GMT +5.5. The time now is 01:36.

Copyright 2000 - 2016, Team-BHP.com
Proudly powered by E2E Networks