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Old 24th July 2014, 19:44   #286
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Default Re: Honda Mobilio : Official Review

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Originally Posted by damager21 View Post
I find it strange that some people are holding on strongly to their belief that Honda has launched Mobilio as a direct competition to Ertiga. In No communication, media drive or top management interview has anyone from Honda stated this. In fact all throughout they have been saying that Mobilio will occupy a space which exists between Ertiga and Innova, which I believe it does in terms of space. If most of the consumers don't believe so then I would blame Honda marketing team for this failure.

-------snip------------------

There are 3 more points I would like to add:
-----snip--------------
3. I don't know if anyone has put their thoughts into this. Honda per month on an average sells 15,000 units while Maruti sells 95,000 units. So essentially, Honda's 6.3 months sale is equal to Maruti's 1 month sale. Can you imagine the economies of scale Maruti would be enjoying on every unit sold and hence the profits? If you look at Amaze which is priced at 4.99 lacs and compare that with Dzire which is sold at 4.85 lacs, is this gap of 14k justified? Amaze on an average sells 7k units per month while Dzire sells a whopping 18k units per month. Why not blame Maruti for pocketing huge profits? In FY13 Honda India made a loss of INR 1,300 crore. Compare that with Maruti which made a profit of INR 2,469 crore.

I think people should restraint themselves before posting comments about Honda being greedy for profits. At least these numbers don't suggest so.
1. Just by having a slightly larger boot in Mobilio, Honda can't claim to create a new segment! It is a part time 7 seater, and would be in a same segment of Ertiga, Enjoy and Evalia. By pricing it higher, Honda can't claim Mobilio to be in a segment between Ertiga and Innova.

2. Your analysis suggests that Maruti is making more profit due to higher volume and Maruti pockets that profit. So you would rather suggest Maruti should sell their cars outright cheap and offer volume benefit to customers.
This analysis is not complete without taking following factors into consideration:
- Lesser profit due to higher service intervals
- Lesser profit due to lower priced parts
- Higher cost for reaching to tier 2 and 3 cities
- royalties being paid to Fiat for Multijet engine
- royalties being paid to Suzuki, Japan from Maruti Suzuki
- Honda enjoys much better cost of economy world wide
So, just because Maruti is selling more number of Dezire cars at a lower price point than Amaze does not allow one to conclude that Maruti is enjoying economy of volume and is pocketing more profit.

The profit/loss numbers you presented for FY13 need to be analyzed further by what amount of royalty is being pocketed by Honda Japan.
I only hope that Honda India is not showing loss deliberately to avoid paying tax in India.

Even if one concedes momentarily that Maruti is pocketing more profit by pricing Dezire at current price point - it is a solid credit to Maruti that it attracts more customer base due to better fit/finish, better after sale service, more refined diesel engine and despite having clear disadvanages like much smaller boot and cramped interiors

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Old 24th July 2014, 20:08   #287
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Default Honda Mobilio : Official Review

Obviously a lot of people feel potential buyers will see much more vfm in ertiga over the mobilio.

Another aspect though is for those who have more flexible budgets, given that the mobilio is expensive and still not exactly feature rich, those flexi budget people might even consider buying a lower end Innova for more money rather than the top mobilio. Full size 7 seater at the end of the day.

Basically puts the mobilio in a slightly awkward pricing zone.

Last edited by Axe77 : 24th July 2014 at 20:10.
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Old 24th July 2014, 21:01   #288
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Default Re: Honda Mobilio : Official Review

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1. Just by having a slightly larger boot in Mobilio, Honda can't claim to create a new segment! It is a part time 7 seater, and would be in a same segment of Ertiga, Enjoy and Evalia.
I don't know if you sat in a Mobilio, I did and when I say Mobilio is positioned between Ertiga and Innova its not about the boot space but 2nd & 3rd row space which is definitely more than Ertiga. Is it as comfortable as Innova? Definitely not.

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Originally Posted by JLS View Post
2. Your analysis suggests that Maruti is making more profit due to higher volume and Maruti pockets that profit. So you would rather suggest Maruti should sell their cars outright cheap and offer volume benefit to customers.
Please read my last line. I said that those people who are blaming Honda for pocketing high profits should restraint caution and first check the facts about Maruti. It's obvious that every company exists to make money and share wealth with its stakeholders so to me it does not matter whether Maruti makes profit or not.

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Originally Posted by JLS View Post
So, just because Maruti is selling more number of Dezire cars at a lower price point than Amaze does not allow one to conclude that Maruti is enjoying economy of volume and is pocketing more profit.

The profit/loss numbers you presented for FY13 need to be analyzed further by what amount of royalty is being pocketed by Honda Japan.
I only hope that Honda India is not showing loss deliberately to avoid paying tax in India.
I shared the profit numbers with you. Dzire is just an example I gave to compare with Amaze. If people believe that 1.2 lacs premium for Mobilio is not justified as compared to Ertiga, I would say only 14k discount is not justified for Dzire.

Honda India is a part of global company - Honda of Japan and hence they don't pay any royalty. While Maruti pays 6% of net sales as royalty to Suzuki for using its technology. This arrangement is similar to what existed between Hero & Honda before they split. In FY13-14, Maruti paid a royalty of INR 2558.69 crore to Suzuki. If you were to add this back to profit which was Rs INR 2783.10, the actual profit would have been INR 4,750 crore.
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Old 24th July 2014, 21:17   #289
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Default Re: Honda Mobilio : Official Review

While we "enthusiasts" fight it out here, Honda apparently bagged 5800 bookings already. I am sure Maruti/Toyota/Mahindra(W4) must be watching closely.

Ps: I bought an Ertiga ZDI in June and am happy that I grabbed the cash discount and goodies, thanks to the then anticipated mobilio Launch .

Last edited by sajanjohn : 24th July 2014 at 21:18.
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Old 24th July 2014, 21:17   #290
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Default Re: Honda Mobilio : Official Review

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Originally Posted by tejas08 View Post
Isn't the Engine Superior than the Ertiga. The Reliability of the i-VTEC engine is way above that of the Ertiga.
For the petrolheads, yes. Doesn't matter too much for the common car-buying public.

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Originally Posted by tejas08 View Post
The customer is buying the car, despite the fact that there are better options available, just because its been selling for ages and that a majority of the customers are ignorant to that fact that there are better options.
Wrong. The customer today is very well-informed, specially when it comes to car-buying decisions. They might not be doing a lot of late-night oil-burning research like we BHPians do, but they certainly do their bit.

One of my acquaintances who had shortlisted the Verna but knew nothing about the car, actually went ahead and met quite a few Verna owners and took their feedback regarding mileage, maintenance, quality, etc., and talked to a few garage mechanics before finalising his decision. People will do their bit before purchasing, that's for sure. And when such a customer checks out the Ertiga and the Mobilio back-to-back, compares everything including the prices, I don't think he will finalise the Mobilio in the end.

The days of blindly buying a car just because the neighbor bought it is long gone. Even in semi-rural cities like mine, people do some research and ask for other opinions before finalising anything.

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Originally Posted by tejas08 View Post
Well going by that then Honda in fact did a big mistake with the 4th Gen City itself (which by what I see is selling like crazy).

The 3rd Gen City had the same safety features across all variants (Corporate edition to the Top-end, 2 Airbags & ABS and others)

Hop over to the 4th Gen City, the E & S variant have an Air-Bag missing. The Auto-Door Lock Function is not available even in the E & S Variants of Honda City.
Exactly. I have been very critically vocal about this, and so have some other 2014 City owners. The first few posts of my ownership thread highlights the kind of fit and finish my City came with, and which was really shocking and not expected from a premium 12L+ sedan, that too a Honda!

The City is selling because of 3 reasons - brand Honda, brand City and a fantastic, frugal diesel under it's hood. Divide 7000 by 2 and you get 3500, and that's around the same number of monthly sales the earlier-gen City achieved during it's lifetime. (assuming diesel : petrol ratio for the 2014 City is at 50:50)

But my point here is, when you can offer at least a driver's airbag in the City's starting variants, why can't the same be done for the Mobilio as well? If a product's starting price is at 6.5L ex-showroom, it is definitely targeted at a niche customer group, and is very close to your company's premium offering. A car costing me close to 7.5L on the road, and not having even basic stuff such as (at least) a driver airbag, is shocking. More so when it's Honda involved, who have been lauded before for their out-of-the-box approaches.

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Originally Posted by tejas08 View Post
Nobody noticed that when actually discussing the pros and cons of a ~1 Million sedan. Why does one suddenly notice it on the Mobilio, whose E & S variants are actually cheaper than the City.

Its just because there is a competitor in the market who is offering a vehicle with better features at a lower price, that people start noticing all the negatives about the product.
Everybody has noticed, and a LOT of owners are unhappy with it. The only reason most of them are living with it is because of the fantastic i-DTEC which is performing flawlessly (so far) and returning some terrific mileage figures. I myself admit, it's a huge factor which has enabled me to oversee all the shortcomings/negatives/flaws of my Empress.

The biggest gripe people have, in this ongoing discussion, is that nobody expected Honda (of all companies in the market today) to skip on so many stuff, extend the Brio/Amaze platform to this wonderful car, and price it so high. Even the Amaze does not have basic safety features in it's first two entry-level petrol variants, but Honda hasn't priced it atrociously. It's one of the main reasons why the Amaze is such a bestseller. It's a built-to-a-cost car, and it has no qualms to be otherwise.


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Originally Posted by paragsachania View Post
DDiS though dated in terms of technology when compared to iDTEC is a frugal one and we have enough testimonials for that.

On iDTEC, I will reserve my comments till someone drives it around for at least a lac kms. I am the last person who would refer a call niggle free by driving just 10,000 kms. Modern engines, you better last till I can drive!
Indeed. It's a point I highlighted in my ownership thread in the opening post itself:

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Originally Posted by RavenAvi View Post
Above all, it's a Honda. It's a City. It's an i-DTEC. 3 strong statements, two of which have proved their worth so as to be chiseled in stone for times immemorial.

As for the i-DTEC, let's see if it builds on it's predecessors' royal lineage and carves a niche for itself in the days to come.
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Originally Posted by paragsachania View Post
You launch a product, target against your main competitor, plonk everything that is either similar or bigger/better to the competitor and then forget some very basic elements. Like you said, the same "Ignorant Customer" will ask for it when he sees it in a new car that has been launched solely to compete with an existing one!
Not only customers, even their wives and children ask for these features as well! Case in point: a "relatively" less-educated wife of one of my colleagues asked me if the Safari Dicor (previous-gen)'s EX model came with "balloons" (implying airbags) after hearing about an accident in which the said "balloons" had saved a couple known to them. When I said no, she immediately turned to her husband and told him that if/when he sells the car, he better buy one which had the so-called safety "balloons".

People know, these days. If they don't, others ensure they do.


Quote:
Originally Posted by tejas08 View Post
The point was that at 6.49L the Mobilio did not even have the basic functions such as Auto-Lock Door against which I said that neither does the 7.2L and the 7.5L variant of City has it.
Like I said, I agree with the above. It's a glaring omission by Honda, specially if they are still trying to drive into customers' homes as a company offering "premium" products.

Quote:
Originally Posted by damager21 View Post
I find it strange that some people are holding on strongly to their belief that Honda has launched Mobilio as a direct competition to Ertiga. In No communication, media drive or top management interview has anyone from Honda stated this. In fact all throughout they have been saying that Mobilio will occupy a space which exists between Ertiga and Innova, which I believe it does in terms of space. If most of the consumers don't believe so then I would blame Honda marketing team for this failure.
They don't need to. From the beginning, there was a hype created by Honda themselves that the Mobilio will be squaring off against the segment leader, and everyone knew who that was. They had a cheap platform (Brio) to develop it, a fantastic set of engines, and a target group - enough to ensure a bestseller. And then came in the atrocious pricing!

And none of the stuff offered in the Mobilio matches up to the cars belonging in the segment between the Ertiga and the Innova. Take any car from the 6.5L to 10L bracket and confirm this - almost every other car will trump it, including quite a few Marutis and Hyundais!

Quote:
Originally Posted by damager21 View Post
Yes, there are quality issues which have been highlighted in some of the reviews including that of TeamBHP, but are we jumping the gun? I remember when EcoSport was launched, there were similar concerns being raised in terms of fitment. In fact when I visited a mall in Mumbai to check out EcoSport, I was shocked to see Glove box out of place, there was a loose nut in the boot, etc. But when I saw the final product in the showroom I was impressed and did not see any of these qulaity issues. Possibly some of the EcoSport owners can vouch for the same.
Quality issues such a misplaced glove box and loose screws are a completely different matter. But I don't foresee thicker door panels, thicker sheet metal, updated ODO, better HU and dash, bolstered seats, etc., coming in the Mobilio, at least not in this generation's variants. If they do all that, well and good, and it might justify it's premium pricing. But with interiors and build quality similar to the Brio/Amaze, I am sorry, but it simply CAN'T justify it's pricing!

Quote:
Originally Posted by damager21 View Post
Unlike Maruti, Honda has capacity constraints as well. Mobilio will be manufactured at Noida plant which has a capacity of 10k units per month. Currently City and Brio are also getting shipped from Noida plant thereby leaving very limited bandwidth. City already has a 6 months wait period.
Wrong info. Mobilio is being manufactured at Tapukara. Amaze production has also been shifted to Tapukara. The Greater Noida plant is manufacturing Citys and Brios right now. Both plants are capable of producing 20,000 cars per month together, which is more than sufficient.

Quote:
Originally Posted by damager21 View Post
The last thing Honda would have done was to launch Mobilio at a low price, rack up sales of 5k units per month and keep customers waiting for 1 year.
I don't know what to say to this. Why would a company launch a product AND target lower volumes deliberately?! No business-making company would do this, specially if it's profit-oriented.

Quote:
Originally Posted by damager21 View Post
I don't know if anyone has put their thoughts into this. Honda per month on an average sells 15,000 units while Maruti sells 95,000 units. So essentially, Honda's 6.3 months sale is equal to Maruti's 1 month sale. Can you imagine the economies of scale Maruti would be enjoying on every unit sold and hence the profits? If you look at Amaze which is priced at 4.99 lacs and compare that with Dzire which is sold at 4.85 lacs, is this gap of 14k justified? Amaze on an average sells 7k units per month while Dzire sells a whopping 18k units per month. Why not blame Maruti for pocketing huge profits? In FY13 Honda India made a loss of INR 1,300 crore. Compare that with Maruti which made a profit of INR 2,469 crore.
That logic doesn't fit here. The situation in 2012-13 was vastly different, and Honda was deliberately selling the Jazz and the City at lower price points to move them out. In fact, they were making a big loss for every Jazz sold at it's 5.5L - 6.5L price points.

Quote:
Originally Posted by damager21 View Post
I think people should restraint themselves before posting comments about Honda being greedy for profits. At least these numbers don't suggest so.
People are not commenting about greediness here. All companies are in the market to make profits.

They are merely pointing out the reasons why the Mobilio doesn't justify it's pricing, because all the hype till now, combined by the fantastic launching prices of the Amaze and the City, made them hopeful of an equally great launching price for the Mobilio as well. Many such prospective customers, ready with their money and in the market for a new car, waited for this launch even when they could have gone and secured the Ertiga/similar car, because they thought it would be a good VFM deal. I dare say most of them would have been ready to pay even 25-30K more on the lower variants, and even upto 50-60K on the higher ones, just for the famed "H" badge and the legendary Honda engines.

What Honda did, is shoot down all of those with a single swipe. Already a bunch of BHPians have posted in this very thread after the prices were announced that they went ahead and booked the Ertiga, which in itself is a HUGE indication that Honda got it wrong. Seriously wrong.

Justifying a wrong in all the right ways doesn't take away from the fact that it is wrong.

For the record, I own the 2014 Honda City, and I completely love it, despite it's shortcomings, flaws, manufacturing defects, etc.

Last edited by RavenAvi : 24th July 2014 at 21:26.
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Old 24th July 2014, 22:19   #291
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Default Re: Honda Mobilio : Official Review

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Originally Posted by RavenAvi View Post
Wrong info. Mobilio is being manufactured at Tapukara. Amaze production has also been shifted to Tapukara. The Greater Noida plant is manufacturing Citys and Brios right now. Both plants are capable of producing 20,000 cars per month together, which is more than sufficient.
Honda's press release says - Honda Mobilio is being manufactured at HCIL’s facility in Greater Noida, U.P. with localisation level of more than 90%.

https://www.hondacarindia.com/mediaC...aspx?pr_id=310

Noida plant is manufacturing City, Mobilio and Brio while Rajasthan plant is manufacturing Amaze. There is a 3000 spare capacity at Rajasthan plant which will be covered by Jazz in the next 6 months. They cannot utilize this spare capacity for Mobilio as a stop gap as it involves huge setup costs.

Quote:
Originally Posted by RavenAvi View Post
I don't know what to say to this. Why would a company launch a product AND target lower volumes deliberately?! No business-making company would do this, specially if it's profit-oriented
We all have learnt this - Production capacity is a key factor to arrive at a products price. Honda is not intentionally targeting low volumes, if Honda has a capacity to manufacture only 3k units per month then it would offer Mobilio at price A while if it has a capacity to manufacture 10k units per month then it would offer Mobilio at price B. In which case B<A given the economies of scale.

Quote:
Originally Posted by RavenAvi View Post
What Honda did, is shoot down all of those with a single swipe. Already a bunch of BHPians have posted in this very thread after the prices were announced that they went ahead and booked the Ertiga, which in itself is a HUGE indication that Honda got it wrong. Seriously wrong.

Justifying a wrong in all the right ways doesn't take away from the fact that it is wrong
I read posts of 2 BHPians who booked Ertiga and 1 BHPian who booked Mobilio, now that's not a bad start for Honda

I am not justifying what Honda did is Right
*Have they charged a premium - Yes
*Do I believe that Mobilio is in a segment above Ertiga - Yes
*Am I trying to change anyone's perception about Mobilio - No

If you read my previous post carefully, I have only questioned few BHPians who were
1.Posting about lack of features which existed
2.Talking about Honda's profit making mindset
3.Questioning lack of production capacity which I believe is a genuine concern
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Old 24th July 2014, 23:47   #292
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Default Re: Honda Mobilio : Official Review

Great review. I've put up a query in the "What Car" section, its a Petrol Mobilio V/s Enjoy question.

Please let me know your thoughts on the same.

Thanks
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Old 25th July 2014, 09:30   #293
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Thumbs down Re: Honda Mobilio : Official Review

I feel so happy to read this Review (which is excellent) and the responses to the thread. The reason being, I had "Decided" to buy Mobilio as my next car whenever it launches. And now I am buying XUV500 instead. Here are the reasons:
1. I had convinced myself that the Mobilio was excellent vehicle after reading the online reviews, watching autocar reviews and H badge.
2. When Mobilio was displayed in the malls in BLR, I was one of the first persons to visit Orion mall to check it out. My first impression from outside was "its much smaller than i expected it". The exteriors not so good from front, okay from side view and great from rear. However the interiors (especially the seat quality!) was big disappointment - still i was not convinced to buy Mobilio. I thought the engine and mileage are superb and expected the drive quality to be good.
3. Next day i took my family (son and wife) to show them the Mobilio. And before going there i thought it would be good to TD Ertiga (which I had completely written off) - so that family can compare and appreciate Mobilio more. But I was in for a surprise - my family did like Ertiga and I also felt it was a very decent car compared to Mobilio. This is getting more confusing now. The only problem with Ertiga was i didnt like the way it moved when compared to my Polo as i wanted my next car to feel better than what i felt about my current Polo.
4. The real surprise is when I went to see Mobilio after Ertiga TD - it not felt small from outside - it also felt small from inside!. And also, it felt very cheaper inside compared to Ertiga. Boy!! I was now mostly in 50-50 minds between Ertiga and Mobilio. I thought price would be a deal maker or breaker.
5. Finally Mobilio announced the features, specs and prices - I decided not to go for Mobilio (even without a TD - not a good decision), but i am convinced enough now.

Well, how did I transition from MPV to a SUV (XUV500) is a story for another day.
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Old 25th July 2014, 09:55   #294
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Default Re: Honda Mobilio : Official Review

The latest report from Motorbeam reads that Mobilo RS will be a 'Diesel Only' offering !!

Mobilo RS

RS badge on diesel with only cosmetic changes over the regular Mobilo I-Dtec ?

Last edited by Vik0728 : 25th July 2014 at 10:00.
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Old 25th July 2014, 10:01   #295
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The latest report from Motorbeam reads that Mobilo RS will be a 'Diesel Only' offering !!

Honestly guys, do these manufacturers really think we Indians are so dumb ?
Don't know who us dumb but Honda is clearly indicating a focus shift from i- VTEC to i-DTEC.

They have seen success from this engine on the Amaze and City so the inclination of providing the RS in the D variant in an anticipation that it'll sell more thanks to the i-DTEC.

They are in a state of mind that is keeping them in 7th heaven as they are in Top 3 in India.

Time will tell which variant will sell and what price cut along with some crucial feature addition to be done to this people mover.

Anurag.

Last edited by a4anurag : 25th July 2014 at 10:02.
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Old 25th July 2014, 10:23   #296
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Default Re: Honda Mobilio : Official Review

Quote:
Originally Posted by Vik0728 View Post
The latest report from Motorbeam reads that Mobilo RS will be a 'Diesel Only' offering !!

Mobilo RS

RS badge on diesel with only cosmetic changes over the regular Mobilo I-Dtec ?
Quote:
Originally Posted by a4anurag View Post
Don't know who us dumb but Honda is clearly indicating a focus shift from i- VTEC to i-DTEC.

They have seen success from this engine on the Amaze and City so the inclination of providing the RS in the D variant in an anticipation that it'll sell more thanks to the i-DTEC.

They are in a state of mind that is keeping them in 7th heaven as they are in Top 3 in India.

Time will tell which variant will sell and what price cut along with some crucial feature addition to be done to this people mover.

Anurag.
Somehow, An RS badge on a diesel car, that too where the engine redlines at 4200 RPM and the top speed is capped at 140, seems laughable

I don't mind Honda sprucing up the exterior by adding makeup (that's all there is, no additional substance) on the standard car and selling at a higher price, but then at least don't call it RS as those words stand for something! I can digest them putting an RS badge on a made up Mobilio Petrol as that engine is worthy of that badge and it wont look too out of place

Honda can call it Page 3 edition maybe?

Last edited by KedarB : 25th July 2014 at 10:32. Reason: add additional comment, spell correct
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Old 25th July 2014, 10:45   #297
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Default Re: Honda Mobilio : Official Review

I shall state once more what I stated on another thread here .

I own Swift Dzire vdi and Amaze Vxmt i-dtec for the past one year .

The dash board is much better in the swift Dzire looks wise but the quality of plastics of the Amaze and quality of switchgear and ergonomics of button placement is much better in the amaze.

As I own the Amaze and Dzire which have almost same dashboard wise to the mobilio and ertiga and using these two cars for the past one year I feel I am in a fair position to make the above statement .
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Old 25th July 2014, 11:08   #298
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Quote:
Originally Posted by damager21 View Post
Noida plant is manufacturing City, Mobilio and Brio while Rajasthan plant is manufacturing Amaze.
I stand corrected. Birdie's info a couple months back was that Mobilio would roll out from Tapukara, since it's working only on a single shift right now. Guess there was a change of plans by the top brass.

Right now, the Tapukara plant produces Citys (some) and Amazes both, while Noida is churning out Brios, Citys (the rest) and Mobilios.

Quote:
Originally Posted by damager21 View Post
We all have learnt this - Production capacity is a key factor to arrive at a products price. Honda is not intentionally targeting low volumes, if Honda has a capacity to manufacture only 3k units per month then it would offer Mobilio at price A while if it has a capacity to manufacture 10k units per month then it would offer Mobilio at price B. In which case B<A given the economies of scale.
Still doesn't make sense. The only car in their lineup for which they would be content with (comparatively) lower volumes might be the Jazz. They should be targeting volumes with the Mobilio.

Anyway, that won't be the case now that the pricing is out.

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Originally Posted by damager21 View Post
I read posts of 2 BHPians who booked Ertiga and 1 BHPian who booked Mobilio, now that's not a bad start for Honda
The other thread in the SUVs, MUVs section is a real eye-opener in this regard, specially the way the poll is going.

http://www.team-bhp.com/forum/suvs-m...ti-ertiga.html (Honda Mobilio vs Maruti Ertiga)

Quote:
Originally Posted by damager21 View Post
I am not justifying what Honda did is Right
*Have they charged a premium - Yes
Finally.

Quote:
Originally Posted by damager21 View Post
*Do I believe that Mobilio is in a segment above Ertiga - Yes
In what way? The only differentiator is the engines, that too slightly. It's like the SX4 or the Linea don't belong in the City/Verna/Vento segment because they have lesser-sized engines.

Both belong to the same segment, but Honda's pricing makes the Mobilio target the "premium" buyers instead.

Quoting GTO from the other thread:

Quote:
Originally Posted by GTO View Post
The Brio is 40K cheaper than the Swift, while the Amaze was launched at a price square at the Dzire level. Naturally, everyone expected the Mobilio to be positioned at the Ertiga's price point.

Even if the Mobilio's pricing was the same as that of the Ertiga, it would be a tough choice between the two. The Mobilio has more space, superior engines, better handling and a usable boot (with all seats up). The Ertiga fights back with a significantly nicer interior ambience, cushion'y seats, a last-row that sits higher and more equipment. With the Ertiga, cost cutting isn't in your face (as it is with the Mobilio) and the build feels a little more solid too. If the pricing was on par, I'd probably pick the Mobilio at the end because of the engines.

However, after seeing the Mobilio's higher price, it's a no-brainer. During the course of my review, I studied both MPVs inside out and can confidently state that the Mobilio's premium is not at all justified. The Mobilio is nearly as expensive as the far more premium Honda City and the EcoSport (superior build with all the bells & whistles). If I was choosing between the two today, it would be the Ertiga hands down. Buying the top-end diesel, I'd save nearly 1.5 lakhs on the road and end up with a car that's an equal.

Thumbs down to Honda's pricing strategy. They well & truly botched it up this time.

Quote:
Originally Posted by damager21 View Post
If you read my previous post carefully, I have only questioned few BHPians who were
1.Posting about lack of features which existed
I am an avid reader.

And yes, lack of features at a starting price of 8L is shocking, and not only a few, but MANY BHPians are complaining.

Quote:
Originally Posted by damager21 View Post
2.Talking about Honda's profit making mindset
If this pricing doesn't convey that, then what does? It's not a VFM product anymore, any which way you look at it.

Quote:
Originally Posted by damager21 View Post
3.Questioning lack of production capacity which I believe is a genuine concern
Production can be amped, no problem. The question remains - will there be enough demand of the MPV to necessiate that in the times to come? I don't think so.

Last edited by RavenAvi : 25th July 2014 at 11:27. Reason: Added clarification about Tapukara & Noida, as per latest from birdie.
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Old 25th July 2014, 11:09   #299
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Default Re: Honda Mobilio : Official Review

Quote:
Originally Posted by anky View Post
I shall state once more what I stated on another thread here .

I own Swift Dzire vdi and Amaze Vxmt i-dtec for the past one year .

The dash board is much better in the swift Dzire looks wise but the quality of plastics of the Amaze and quality of switchgear and ergonomics of button placement is much better in the amaze.

As I own the Amaze and Dzire which have almost same dashboard wise to the mobilio and ertiga and using these two cars for the past one year I feel I am in a fair position to make the above statement .
That's an interesting point. Has either of these cars started rattling on the inside? I ask this because Marutis of the yore were notorious for rattling issues, while Hondas were not. Seeing that Maruti interiors have improved significantly and Honda's, specially the Brio clan, have declined a bit in quality (please correct me if I am wrong here), it would be interesting to see who rattle first.
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Old 25th July 2014, 11:23   #300
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Default Re: Honda Mobilio : Official Review

I own a Dzire and the new City bought 2 months apart. City has started with the noises whereas Dzire is still silent. Driving conditions, driver, etc - all factors remain the same in both cars. As I mentioned on another post, even the new City does feel built to a cost to an extent.
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