Bose jumps into the after market arena - Team-BHP

ankur · 9th March 2007, 11:25

I know some of you will cringe, but its news nonetheless. Bose is getting into the aftermarket head unit business. Will be factory fitted in some cars (starting with the Ferrari 612) and later available as a separate product.

Innovations - Bose Automotive Systems Division

cheers.

esteem_lover · 9th March 2007, 11:35

The pricing alone is likely to put people off. The aftermarket accessories buyers are quite conscious about VFM. Its going to be tough.

mobike008 · 9th March 2007, 12:19

I see Bose HU's can work only in high-end cars. And, its cost will be embedded in final price of the car

scooby05 · 9th March 2007, 12:54

Bose speakers system have been OE on many top end cars for few years now. AMG,RR,Bentley,Astons
Good that now they are coming with complete systems.

navin · 9th March 2007, 14:02

Yes, they were one of teh first to make systems for specific cars using stuies of psychoacoustics and the car's interiors. They had first teamed up with GM and Delco Electronics. That was about 25 years ago.

panky12345 · 12th March 2007, 13:13

but again, the kinda sound they produce....who's gonna buy BOSE.

As put rightly by SAM/Gunbir/Navin in one of the threads some months back....

no highs, no lows....it must be BOSE. theres no mid either.

srishiva · 12th March 2007, 14:08

Since I have listened to Bose for long (Acura TL, Miata). They have lows, mids and highs and they were still Bose. However, the home theater I had did lack the mid frequencies and had to go for infinity speakers. They are not that bad with the given form factor (in fact they good for that kind of form factor).

navin · 12th March 2007, 14:23

Quote:

Originally Posted by panky12345

As put rightly by SAM/Gunbir/Navin in one of the threads some months back....
no highs, no lows....it must be BOSE. theres no mid either.

The GM-Delco-Bose car systems for their time/era were not too bad.

nik1982 · 2nd April 2007, 02:29

The bose system on the new Audis(specifically the S4) really are in a different league bose seems to have re invented themselves.

navin · 2nd April 2007, 09:41

Quote:

Originally Posted by nik1982

The bose system on the new Audis(specifically the S4) really are in a different league bose seems to have re invented themselves.

which after market systems are you comparing this system to?

nik1982 · 2nd April 2007, 12:30

Comparing them to the Harman Kardon which come in the new BMW's. Both are optional audio upgrade for $2200

ghostrider4385 · 2nd April 2007, 17:26

Their speakers might sound like $hit, but the HU sure looks juicy to me. And its features aren't too bad either. Proximity sensor and all.

9th March 2007, 11:25	#1 (permalink)
ankur BHPian Join Date: Oct 2006 Location: New Delhi Posts: 156	Bose jumps into the after market arena I know some of you will cringe, but its news nonetheless. Bose is getting into the aftermarket head unit business. Will be factory fitted in some cars (starting with the Ferrari 612) and later available as a separate product. Innovations - Bose Automotive Systems Division cheers.

9th March 2007, 11:35	#2 (permalink)
esteem_lover Senior - BHPian Join Date: Jul 2006 Location: Madras Posts: 5,013 View My Garage	The pricing alone is likely to put people off. The aftermarket accessories buyers are quite conscious about VFM. Its going to be tough. __________________ Advertisements contain the only truths to be relied on in a newspaper. - Mark Twain

9th March 2007, 12:19	#3 (permalink)
mobike008 Senior - BHPian Join Date: Sep 2006 Location: Hyderabad Posts: 1,879 View My Garage	I see Bose HU's can work only in high-end cars. And, its cost will be embedded in final price of the car __________________ [b][i]The nail that sticks out gets hammered !!!

9th March 2007, 14:02	#5 (permalink)
navin Team-BHP Moderator Join Date: Mar 2004 Location: mumbai Posts: 11,985	Yes, they were one of teh first to make systems for specific cars using stuies of psychoacoustics and the car's interiors. They had first teamed up with GM and Delco Electronics. That was about 25 years ago. __________________ Scixelsyd Etinu

12th March 2007, 13:13	#6 (permalink)
panky12345 Senior - BHPian Join Date: Mar 2006 Location: New Delhi Posts: 1,458	but again, the kinda sound they produce....who's gonna buy BOSE. As put rightly by SAM/Gunbir/Navin in one of the threads some months back.... no highs, no lows....it must be BOSE. theres no mid either. __________________ SINGH IS KINNNNNNNG..

9th March 2007, 12:54	#4 (permalink)
scooby05 BHPian Join Date: Jul 2005 Location: mumbai Posts: 561	Bose speakers system have been OE on many top end cars for few years now. AMG,RR,Bentley,Astons Good that now they are coming with complete systems.

12th March 2007, 14:08	#7 (permalink)
srishiva BHPian Join Date: Nov 2006 Location: Bangalore Posts: 708	Since I have listened to Bose for long (Acura TL, Miata). They have lows, mids and highs and they were still Bose. However, the home theater I had did lack the mid frequencies and had to go for infinity speakers. They are not that bad with the given form factor (in fact they good for that kind of form factor). Last edited by srishiva : 12th March 2007 at 14:14.

2nd April 2007, 02:29	#9 (permalink)
nik1982 BHPian Join Date: Mar 2005 Location: MUMBAI Posts: 57	The bose system on the new Audis(specifically the S4) really are in a different league bose seems to have re invented themselves.

2nd April 2007, 12:30	#11 (permalink)
nik1982 BHPian Join Date: Mar 2005 Location: MUMBAI Posts: 57	Comparing them to the Harman Kardon which come in the new BMW's. Both are optional audio upgrade for $2200

2nd April 2007, 17:26	#12 (permalink)
ghostrider4385 BHPian Join Date: Dec 2005 Location: Hyderabad Posts: 363	Their speakers might sound like $hit, but the HU sure looks juicy to me. And its features aren't too bad either. Proximity sensor and all. __________________ *Ancient Chaineese Saying: Yooo keeso mai arseo!*

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