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Old 13th May 2011, 15:48   #1
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Exclamation College Project: Buyer Behaviour Patterns for an Automobile Mfg. Co.

Hi folks,
am supposed to submit a project report(have less than 2 weeks on hand) for the final sem. of my
Post Graduate Diploma in Business Administration(Spl.Marketing).

Have 21 topics to choose from, out of which I'd like to consider the above topic if all the reqd. info. would be available sufficiently and what better place than our forum for all the info.

Now the thing is, the report is but obviously supposed to be an intensive study(with the objective to be clearly stated) on the topic with info. about a particular problem(to be clearly stated) to be investigated, methods used to solve the problem, results of the investigation, conclusions inferred and a set of recommendations that can be implemented.

The scope of the study(how valuable is it in terms of application) and limitations if any, need to be highlighted.

Reference material and all other kinds of info. would be appreciated.
A ready project being handed down would be appreciated even more!
Would also like to know if anyone of you has embarked on a similar project in the past.

The best and relieving part is that it is to be submitted in simple language.

ps. I have less than 2 weeks on hand for getting the project ready.

Add to that, I don't have an iota of an idea about the technical aspects of vehicles or the happenings in the automotive market. I just love to drool at them!

Thanks

The thread is all yours!

Last edited by Jayabusa : 13th May 2011 at 16:18.
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Old 13th May 2011, 16:02   #2
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Default re: College Project: Buyer Behaviour Patterns for an Automobile Mfg. Co.

Hi Jayabusa, I did a project on the perception of safety among Indian car buyers. However that project is 3 years old and I do not have the data with me anymore.

I can help with specific points (database, sources) if you want.
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Old 13th May 2011, 16:08   #3
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Default re: College Project: Buyer Behaviour Patterns for an Automobile Mfg. Co.

It would be of great help bro. If I have all the reqd info. and in sufficient quantity(seriously) in place, It'd be a go ahead for this topic.
Sources of articles too would help for the bibliography part.

EDIT: The best and relieving part is that it is to be submitted in simple language.

Last edited by Jayabusa : 13th May 2011 at 16:26.
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Old 13th May 2011, 16:30   #4
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Default re: College Project: Buyer Behaviour Patterns for an Automobile Mfg. Co.

Hav eyou finalised this topic or has this been given as a choice/ mandate? Perhaps you can consider looking at sales patterns of a particular brand/ model (Tata Nano?) and then analyse how the sales were bettered by understanding the changes in sales/ marketing or other cosmetic changes etc

I wish you well with your project
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Old 13th May 2011, 16:47   #5
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Default Re: College Project: Buyer Behaviour Patterns for an Automobile Mfg. Co.

^^The topic is very specific buddy, so will have to stick to it if I select it.
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Old 13th May 2011, 17:25   #6
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Default Re: College Project: Buyer Behaviour Patterns for an Automobile Mfg. Co.

Cool then. You get started and if you come across anything where I can be of any help, or you need any inputs, let me know. All the best
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