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Old 30th April 2009, 19:25   #1381
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IIRC, this video has already been posted in the "Official Video's" thread.
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Old 30th April 2009, 21:45   #1382
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Even better is the making of the video

Making of Circuit TV Advert - Shell Motorsport
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Old 30th April 2009, 22:09   #1383
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now this is the ideal use of advertising for brand building! wonderful
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Old 12th May 2009, 17:33   #1384
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Default Audi R8 V10 TV Commercial

Audi's marketing department has been on a roll lately, poking fun at rivals in an attempt to gain our attention. Their latest commercial is no different; it shows the new R8 V10 prowling around the streets of Ferrari's hometown - Maranello, Italy.

The clip implies that the new R8 brings shame, jealously and rage to Maranello's residents, it even causes one father to cover his son's eyes to protect him from the horror that is the R8.

While we have great respect for the R8 V10 and its 5.2-liter FSI engine that produces 386kW (525hp) and 530Nm of torque, we don't think Ferrari is too concerned.

Source: WorldCarFans.com

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Old 12th May 2009, 18:06   #1385
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Default Zoozoo: The new brand 'endorser' for Vodafone‏

Anyone saw the new Vodafone ads?? Man, they're simply hilarious!! First i thought it was animation, till i read this.

Got this info about the ads by mail.

About the ad

No, they aren’t animated characters. They are human beings who were made to wear body suits. “The design of the characters is such that one gets fooled into thinking it is animation,” shrugs Rao, which was indeed the very illusion that had to be created. “In a sense, it is ‘live’ animation!” he quips, referring to the fact that it was all shot live and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, costume design and artwork were crucial elements.

“It took me three weeks of pre-production to understand how it will work,” says Varma. There were two fabrics that were considered for the body suits, and one was rejected for it had too many wrinkles and was shiny. The wrinkles would have shown when the characters moved, thereby shattering the illusion of animation. “So we chose the more practical, thicker fabric,” Varma explains.

The production team divided the outfit into two parts: the body and the head. The body part of the outfit was stuffed with foam in some places, while the head was attached separately. To make it look bigger than a human head, a harder material called Perspex was used, which in turn was stuffed with foam (with scope for ventilation).

If one wishes to understand the size of this head, here’s a fact: a human head would typically reach up to the mouth level of this giant Zoozoo head. “We kept the hands and legs thin, which is why we cast women – and occasionally children – wearing the costumes,” says Varma. The thin limbs, contrasted with big bellies and a bulbous head, all add to the illusion that these creatures are ‘smaller’ than humans. Sets were created to suit the size of the Zoozoos.

Cinematically, this ‘size’ was a trick: the creatures look smaller than they actually are on screen, to portray a different world of sorts. For this, the speed of shooting was altered: Nirvana shot it in a high-speed format to make them look the size that they do.

Furthermore, simple sets/backdrops were created and spray painted with neutral Greys – a colour of choice so that attention isn’t diverted from the main characters. For a supposedly ‘outdoor’ shot, even the shadow of a Zoozoo was kept ‘live’ and not done in post production: it was painted in a darker shade of grey on the ground. An even lighting was maintained throughout.
There was virtually no post production work done.

The films were shot by Nirvana in Cape Town, South Africa, with the help of a local production house there, called Platypus. Incidentally, the same combination of people also worked on the ‘Happy to Help’ series last year. When asked whether Cape Town is fast becoming a tourist spot for Vodafone and Nirvana, Varma laughs, saying, “Oh no! It’s just that we are very comfortable with the team there and know what sort of work to expect from them.”

Nagpal adds here that the production cost had to be minimal for unveiling such a large number of commercials. “Otherwise, our production costs would exceed media spends,” he quips.

Source - Mail
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Last edited by karthik247 : 12th May 2009 at 18:11.
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Old 12th May 2009, 18:11   #1386
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Quote:
Originally Posted by karthik247 View Post
No, they aren’t animated characters.
I thought everyone knew this. They also featured on the IPL thing
with VJ/Actor gaurav. They are people in there. lol

The Linea ad still rules as of today. Stuck, at the sight of you.
Nice car, great AD!
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Old 12th May 2009, 18:46   #1387
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good one lol. why dont you post this on Best and worst ads thread?
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Old 12th May 2009, 19:58   #1388
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Did you guys see the new tire advt, I think it is Amazer or something... well the best part is not the tire, but the Scorpio that is used in the advt!

The vehicle looked really cool in that advt. Maybe M&M should get the same advt team to do their advt also!
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Old 12th May 2009, 21:33   #1389
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Quote:
Originally Posted by HappyWheels View Post
Did you guys see the new tire advt, I think it is Amazer or something... well the best part is not the tire, but the Scorpio that is used in the advt!

The vehicle looked really cool in that advt. Maybe M&M should get the same advt team to do their advt also!
I think you are talking about the MRF ad. Dont think its Amazer
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Old 13th May 2009, 04:07   #1390
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Quote:
Originally Posted by hanmust View Post
Audi's marketing department has been on a roll lately, poking fun at rivals in an attempt to gain our attention. Their latest commercial is no different; it shows the new R8 V10 prowling around the streets of Ferrari's hometown - Maranello, Italy.

The clip implies that the new R8 brings shame, jealously and rage to Maranello's residents, it even causes one father to cover his son's eyes to protect him from the horror that is the R8.

While we have great respect for the R8 V10 and its 5.2-liter FSI engine that produces 386kW (525hp) and 530Nm of torque, we don't think Ferrari is too concerned.

Source: WorldCarFans.com

Sweet add.
Check it out guys!
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Old 28th May 2009, 00:41   #1391
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Have anyone seen that new Tata Sky ad which they played just before the champion's league final today? Man, the timing was too good at the start of the match. Although the ad-maker has forgotten the fact that a football buff or a any sports buff would like to watch a live whatever time it is.
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Old 28th May 2009, 17:25   #1392
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Quote:
Originally Posted by HappyWheels View Post
Did you guys see the new tire advt, I think it is Amazer or something... well the best part is not the tire, but the Scorpio that is used in the advt!

The vehicle looked really cool in that advt. Maybe M&M should get the same advt team to do their advt also!
Quote:
Originally Posted by neoranjit View Post
I think you are talking about the MRF ad. Dont think its Amazer
Yes Sir, it is not Amazer, it is MRF Wanderer
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Old 28th May 2009, 18:06   #1393
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The RITZ ad is an awesomely pathetic one !
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Old 28th May 2009, 18:14   #1394
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Loved the jingle in the Airtel Ad featuring Madhavan. BTW, Who is the chick with him?
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Old 28th May 2009, 18:20   #1395
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Quote:
Originally Posted by esteem_lover View Post
Loved the jingle in the Airtel Ad featuring Madhavan. BTW, Who is the chick with him?
She is Vidya balan. Will invite her for one of our meets

Did any of you see the " Move on " Fast track ads ? Saw it on Zee Cinema

Last edited by neoranjit : 28th May 2009 at 18:21.
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