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Old 24th June 2016, 15:06   #1
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Default The Crazy Future of Car Ads : The Mill 'Blackbird'

It's no surprise that most car ads rely heavily on computer graphics. It's easier, faster and cheaper than planning a full shoot.

A lot of times, there's a little something to give it away. Perhaps the scene looks too perfect, or maybe its physics. The car just doesn't seem to roll, pitch or move as a 'real' car would.

Enter the Blackbird.

The Crazy Future of Car Ads : The Mill 'Blackbird'-00000014996.jpg

I came across this video of it today (announced just 24 hours back), and it's INSANE!

Give it a watch, it's mind-blowing:


The Crazy Future of Car Ads : The Mill 'Blackbird'-00000014995.jpg

The Crazy Future of Car Ads : The Mill 'Blackbird'-00000014997.jpg

The Crazy Future of Car Ads : The Mill 'Blackbird'-00000014998.jpg

Last edited by Rehaan : 24th June 2016 at 15:09.
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Old 24th June 2016, 15:17   #2
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Default re: The Crazy Future of Car Ads : The Mill 'Blackbird'

Wow! And I mean WOW!

Enjoyed the film a lot. Thanks for sharing, Rehaan!
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Old 24th June 2016, 15:54   #3
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Default re: The Crazy Future of Car Ads : The Mill 'Blackbird'

Isn't this a bit of an overkill? I mean, how big is the market for MAKING of car ads?

I think this will just end up being some kind of technology demonstrator. Lots of manufacturers might be interested in extendable chassis of Blackbird.
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Old 24th June 2016, 16:10   #4
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

For those interested in the production of car ads, adding a link to a lovely thread (Using a Drone to shoot a Car Commercial at the High Alpine Road, Austria).

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Old 24th June 2016, 16:11   #5
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

Quote:
Originally Posted by smartcat View Post
Isn't this a bit of an overkill? I mean, how big is the market for MAKING of car ads?

I think this will just end up being some kind of technology demonstrator. Lots of manufacturers might be interested in extendable chassis of Blackbird.
Car advertising is not the only industry even if it was, its still pretty big. Think of Hollywood CGI where you can basically destory any car you like in a chase. Absolutely brilliant this is.
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Old 24th June 2016, 16:23   #6
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

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Originally Posted by smartcat View Post
Isn't this a bit of an overkill? I mean, how big is the market for MAKING of car ads?
When you see the budgets for these ad films you might re-evaluate what overkill is

When it comes to video production, there's a LOT of super-specialized equipment.

The BLACKBIRD is actually on the extremely useful & re-usable side of the spectrum! It can be used for virtually any car ad, and then there's huge potential in Hollywood too!

Here are some other such innovations, ranging from useful & re-usable, to one-time affairs:

Ford's specially designed Focus STs for photographers:
Name:  ford ibqikihbfuegesideobj.jpg
Views: 11572
Size:  42.8 KB

Stunt rig for the James Bond film, Spectre:
The Crazy Future of Car Ads : The Mill 'Blackbird'-spec-rnhmv4u.jpg

PursuitSystems' fleet of Cayennes (Turbos, no less):
Name:  crane.jpg
Views: 11452
Size:  163.5 KB

...and if the road gets bumpy:
Name:  buggy.jpg
Views: 11328
Size:  145.2 KB

...or narrow:
Name:  bike.jpg
Views: 11329
Size:  126.3 KB



And then... There's SPIKE!

Last edited by Rehaan : 24th June 2016 at 16:32.
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Old 24th June 2016, 18:35   #7
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

Some mind blowing stuff there. Thanks for sharing. One up for Technology driving and giving us the best. Truly awesome!
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Old 24th June 2016, 18:44   #8
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

Apart from cost it will also help car makers avoid the reveal of the car before launch. Many new cars are spotted nowadays before launch while shooting ad films.
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Old 24th June 2016, 19:57   #9
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

This is really cool stuff. It will save lot of money spent on creating Ads. Car makers still require usual setup for the Ads where people are involved. Thanks for sharing Rehaan..

Last edited by findviru : 24th June 2016 at 20:17.
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Old 24th June 2016, 20:39   #10
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

The advertising industry per say stands to gain out of it and not alone the car advertising alone.

In India alone there are about 28-29 car manufacturing companies and every company has a product lineup. China alone has some 20 domestic brands. Globally one can safely assume about 50+ players. Look at the potential.

Now consider filming vintage cars which are not replaceable? very close to the heart of the owner ! this technology is a safe heaven for shooting such things.

Cheers !
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Old 26th June 2016, 20:33   #11
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

Simply Awesome !!! Kudos to the team who thought through and executed.

While suggestions on multi utility is already pouring in there can still be more applications

Even if the industry is small (read niche), such innovations are what breaks boundaries and creates new benchmarks.

Loved it. Thank you for sharing.
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Old 27th June 2016, 10:25   #12
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

Wow - this looks like simply incredible stuff. Its exciting the number of new things we can keep seeing every day that technology in general makes possible.
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Old 27th June 2016, 14:10   #13
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

Great thread, Thanks for sharing these links. Things are progressing to a point where cars in the flesh may start to dissapoint for not living up to the visual quality of images presented in adverts. Thats amazing and scary at the same time
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Old 29th June 2016, 20:09   #14
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

It's a huge step forward. Both for production and for the post production people, like me. So many hassles saved! I just hope they continue making Batmobiles in the future. 😉
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Old 12th July 2016, 16:29   #15
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Default Re: The Crazy Future of Car Ads : The Mill 'Blackbird'

A funny spoof on this :

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