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Old 1st February 2007, 11:53   #1
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Default 3 Brilliant Safety Advertisements

I dont know whether you fellas have seen this or not - but here are 3 simple but effective ads for road safety

1) A "Don't Drink and Drive" campaign by Vasir breweries on their beer bottle caps. Upon opening the bottle, the car printed on the cap appears bent, and on reverse we have the simple slogan. Very simple but effective.




2) One of the best, by Seagram, that asks drivers to choose carefully between two things:




3) A very simple but hard-hitting advertisement by the Mumbai Traffic Police on the importance of wearing helmet:




Got these in a forward btw.
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Old 1st February 2007, 12:03   #2
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I like the first two. The message was not that clear in the third one to me.
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Old 1st February 2007, 12:14   #3
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I like the first but I think the last is most effective & simple.

@ Chanapli - The message is that if you have a crash & are not wearing a helmet your head might just burst like the egg did upon meeting the road.
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Old 1st February 2007, 12:32   #4
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I like the second one best. I also remember some which used to be aired on TV several years back.

A couple zippin thru traffic in a zig-zag manner compared to a rolling tomato. The couple make a blind turn and there is a truck carrying iron rods. Next shot is the tomato getting pulped against the rods.

Was very to the point.

Another one appeared in Readers digest where handwritings of the following sentence is observed depending on the no. of drinks consumed.

"I can drink n Drive"

The more the no. of drinks and the more illegible the handwriting becomes.

Pretty direct.

P.S. Offtopic, i wonder how bar managers accept signatures on charge slips from drunk patrons... it is so difficult to understand all that scribbling.
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Old 1st February 2007, 13:01   #5
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Quote:
Originally Posted by n_aditya View Post
I like the second one best. I also remember some which used to be aired on TV several years back.

A couple zippin thru traffic in a zig-zag manner compared to a rolling tomato. The couple make a blind turn and there is a truck carrying iron rods. Next shot is the tomato getting pulped against the rods.
i remember that. was pretty straight & quite sickening too.

Quote:
Originally Posted by n_aditya View Post
"I can drink n Drive"
The more the no. of drinks and the more illegible the handwriting becomes.
Actually, my handwriting & my driving improves ten fold after i have had a few drinks, so does my eloquence.

There was another good ad which said ' WHEN ITS ONE FOR THE ROAD, MAKE IT COFFEE'.
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Old 1st February 2007, 13:22   #6
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Gud ones like all 3....
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Old 1st February 2007, 13:22   #7
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Nice advertisements, n_c. They drive home the message well.

Quote:
Originally Posted by n_aditya
i wonder how bar managers accept signatures on charge slips from drunk patrons... it is so difficult to understand all that scribbling.
Actually it does not really matter. Most establishments do not even check the sign. Infact some do not even check the photo on the card with the person who gives the card (as a recent Reader's Digest study showed).
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Old 1st February 2007, 13:32   #8
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Quote:
Originally Posted by n_aditya View Post
A couple zippin thru traffic in a zig-zag manner compared to a rolling tomato. The couple make a blind turn and there is a truck carrying iron rods. Next shot is the tomato getting pulped against the rods.
Quote:
Originally Posted by esteem_lover View Post
i remember that. was pretty straight & quite sickening too.
Even after so many years, I still remember that advt. almost every time I see a couple on fast moving bike, exhibiting unnecessary acrobatics.

There was another "hammer on coconut" advt. It was equally effective too. These days, I do see many advt. by Pune Police as well.
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Old 1st February 2007, 13:32   #9
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Quote:
Originally Posted by n_aditya View Post
I like the second one best. I also remember some which used to be aired on TV several years back.

A couple zippin thru traffic in a zig-zag manner compared to a rolling tomato. The couple make a blind turn and there is a truck carrying iron rods. Next shot is the tomato getting pulped against the rods.
It was a CEAT ad.. "Our Tyres will survive but we care about you"..
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Old 1st February 2007, 15:18   #10
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Nice adverts, N_C. Wonder who the agencies were...?

Was also wondering if anybody reads the Readers Digest anymore... seems like "Chicken Soup For The Soul... The Series"...
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Old 1st February 2007, 15:42   #11
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Quote:
Originally Posted by RX135 View Post
There was another "hammer on coconut" advt. It was equally effective too.
I remember this one - 1st they show a man hitting and crushing a coconut with a hammer and then they keep a helmet over the coconut and hit again , nothing happens to the cococut ( obviously )

That was nice too.
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Old 23rd March 2008, 16:35   #12
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i am reviving this old thread for its a very good one i felt.

i liked the last ad the most, its simple firm to the point and effective!

and to add to this there is the wrangler ad that is aired during the ROADIES show in MTV about the saste ka laalach can make you pay heavily so get isi marked branded helmets and dont pick them just from any platform, is now the next level ad where people are made aware of good quality helmets! is a good one because creates awareness and educates people to buy a proper sturdy helmet!
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Old 23rd March 2008, 17:42   #13
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What about this one? Johney Walker ad...:

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cheers

source

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Old 24th March 2008, 00:03   #14
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the johnnie walker ad is very good are there more ads like this one?, i even like the seagrams/signature too though.
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Old 24th March 2008, 10:44   #15
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Like the 2nd ad posted by n_c, these types of ads do give a crisp and clear message to the reader.
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